How do startups seek media exposure? Please make these preparations
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Perhaps because I have been involved in the Internet industry and media circles for a long time, I often serve as a judge for some entrepreneurial competitions or a review committee for public sector subsidy projects. Of course, I often receive requests from friends and elders to help “check out” the new works of certain entrepreneurial teams - I hope I can give them some advice or help Media Exposure, marketing or formulating operational strategies.
Of course, there are also enthusiastic self-recommendations. They will write emails or contact me through Facebook or Weibo. In addition to sharing the ups and downs of starting a business, they also directly hope that I can help introduce media resources. I have high respect for most of these entrepreneurial friends who have a positive attitude and take the initiative, and I am willing to provide necessary assistance within my ability.
However, I found that some entrepreneurial teams don’t seem to know the difference between dealing with others. They don’t know how to ask for support, and they don’t quite know what preparations they should make. In this way, the cost of communication will be greatly increased, and each other’s efforts and time will be wasted. It is a pity to think about it!
How to ask for support?
If you have developed a product or service that you think is good and already has a group of active users, then it is indeed time to try the outside water temperature.
If you want to seek media exposure, the first thing to do is to prepare relevant press releases, illustrations and other materials. You can even use a beautiful and touching story to package your product.
Can you describe your product in one sentence? Do you know how the YouTube development team explained their entrepreneurial philosophy to the outside world? This lesson is left to you to go to Google. The key point is that the entrepreneurial team must be fully prepared before starting to seek media exposure.
If you want to get media exposure, you need to not only write the press release and prepare a test account (if necessary), but also make sure that the press channels are open and smooth. In addition, everything from product icons and company logo electronic files to links to the company’s official website, blogs and Facebook fan pages (after all, you usually have to invest in community management), must also be prepared in advance.
Be fully prepared to make the media’s job easier
Former Executive Director of SparkPR USA Leyl Master Black pointed out, “Reporters are usually busy with deadlines, and are often burdened with interviews, writing and other complicated tasks, so you need to help them a little more so that the reporter friends can quickly get into the situation and write reports about you.”
“In the future, everyone will be famous for fifteen minutes.” More than 40 years ago, artist Andy Warhol understood the power of the media, and his famous saying is still ringing today.
Thinking from another perspective, only by making complete preparations in advance can we seize the opportunity to become famous in an instant. In addition, when there are friends or elders around us who can enthusiastically help recommend media or various resources, we must be grateful and quickly provide the necessary reference information.
The advantage of doing this is that it can not only shorten the communication time between each other, but also help your products and services be seen by the world!
Remarks:
The entrepreneurial team needs to prepare a complete Press Kit, which should include:
- Experience and introduction of the team founder.
- Product press release.
- Company Logo (prepare common file formats, remember to include memorization).
- Product illustration (prepare common file formats, remember to include memorization).
- Product videos (can be shot and uploaded to the YouTube platform).
- Links to official website, fan page, and blog.
- A test account for your company’s products or services.
★ Featured image source: unsplash.com
★ If you want to learn the skills of media communication and press release writing, welcome to sign up for the July 2020 course!
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