How to help products find resonance? Make good use of 5 content curation tools
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Recently, due to the publication of the new book “[Slow Reading and Understanding in Seconds: Vista’s Digital Good Copywriting Analysis Time] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”, I have begun to accept many media [interviews] (https://www.facebook.com/newsvegs/videos/702636816789255/) and hold related keynote speeches. I have also talked with many friends about copywriting and content production. Some people told me that they now know the true meaning of “content is king”; but what should they do if they don’t have so much time and inspiration to write articles? Well, I think that in addition to improving writing itself, it depends on reading more, thinking more and practicing deliberately. Of course, there are also some methods and tools that can assist in content creation!
For example, many people engaged in marketing do not produce original content on their own every time, but they can skillfully use the methods and technologies of “Content Curation” to help break new ground.
Content curation ≠ content marketing
Content curation is somewhat different from the content marketing we mentioned before. The main mission of the former does not include creating new content, but an act of discovering, editing and sharing existing content with fans. For this reason, content curation has begun to gain favor in the industry and has become an important strategy and method for many marketers to engage in product promotion and sales.
In other words, content curation is a process of categorizing the vast amount of content on the web and presenting specific topics in a meaningful and organized way. This work involves screening, classifying, arranging and publishing information. In fact, it is not much different from the way major museums regularly launch various special exhibitions. Through content curation, you can not only save time in creation, but also get closer to loyal fans through “co-creation” and maintain a close relationship. Naturally, through the operation of curation, you can also provide additional value to the brand itself and customers.
Through “co-creation”, we can get closer to loyal fans and maintain a close relationship; naturally, through curatorial operations, we can also provide additional value to the brand itself and customers.
As Toshinao Sasaki writes in “[The Age of Curating](https://www.books.com.tw/exep/assp.php/vista/products/0010565176?utm_source=vista&utm_me dium=ap-books&utm_content=recommend&utm_campaign=ap-201809)” mentioned that with the evolution of the times, everyone began to desire “obtaining more information” from the past to the current desire to “connect each other with information.” The so-called curation is actually to use information to connect people and then give them resonance and context. Simply put, the specific benefits of content curation include: it can help content operators save time and energy, increase brand awareness, establish leadership, authority, and most importantly, create relevance with your audience.
Well, let me introduce you to some good tools for content curation!
5 Content Curation Tools
The first digital tool I want to share with all my readers is Flipboard, which many people are familiar with in the era of tablet computers and may also like it. Founded in January 2010, Flipboard’s main appeal is “your portable social magazine”. It is not only a convenient social news magazine tool, but also can import news sources of interest or directly read the content recommended by the service. What’s even better is that it allows users to organize their own curated topics and publish them to the outside world.
2.Scoop.it
The second digital tool I want to introduce to you is Scoop.it. We can use this cloud service to organize topic information, and it is also very convenient for information collection and display. The presentation of Scoop.it on the website is somewhat similar to the layout of a traditional print magazine, and is also somewhat similar to Pinterest, a waterfall-style image information collection service.
The third curation tool I want to recommend to everyone is called ContentGems. Simply put, we can think of it as a digital tool that facilitates users to collect, edit and plan content on the Internet. ContentGems bills itself as a “content discovery engine” that can help everyone quickly find some relevant information and no longer worry about collecting information.
The fourth digital service is called Post Planner, which is a convenient and easy-to-use scheduling tool for curators. Although Post Planner is a paid service, its strength is that it can help users optimize information about Facebook, Twitter or any community, and it can also help everyone save a lot of valuable time!
5.Sligrid
The fifth digital tool that can be used in the curatorial field is Sligrid, launched by a local startup team in Taiwan. They are currently stationed at the National Taiwan University Entrepreneurship Accelerator and have created a knowledge management tool for the public that is easy to manage and use. Through the system’s built-in various convenient and easy-to-use thinking templates (such as mind maps, business model maps, and Jiugong grid, etc.), users or team members can create products, inspire inspiration, and plan projects more efficiently. Sligrid not only hopes to change the way teams manage knowledge, but also save key pieces of knowledge more effectively. I personally like this digital tool very much, and I recommend all readers to give it a try!
Another way of producing content is marketing
If you hope to produce content through different methods other than originality, you may wish to use the concepts and methods of content curation to engage in marketing work. In summary, the five digital tools I have introduced to you above are not only good at each, but also cleverly different. I hope you will like it and take the time to try it!
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Ioana Cristiana
★ Article source: This article was originally published in the September 2018 issue of “English Island” magazine
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