How to write a fan page post that is both eye-catching and has a high conversion rate?

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In recent years, because I teach content marketing and copywriting, people often ask me: How to write fan page posts that are both eye-catching and have a high conversion rate? I happened to see two good cases recently, and I would like to share them with you in excerpts.

The first case is the fan page of New Minsheng Theater. You may not be familiar with this theater, but as a senior resident of the Minsheng community, I am naturally no stranger to the [New Minshen Theater] (https://www.facebook.com/NewMinshen/) that I grew up with. But what’s even more impressive is that this community-based theater was able to create a [post](https://www.facebook.com/NewMinshen/photos/ without spending any advertising budget) a.296013053824184.67768.278164975608992/1687912614634214/?type=3&theater) was shared 308 times in two days.

The performance of the editor of New Minsheng Theater is admirable, I really want to give him a thumbs up! But why did this post get more than 2,000 likes? Let’s take a look at this fan post full of literary youth style!

At the beginning, it said, “Theater movies are shown, but many people think they are second-run theaters.” This interesting and self-deprecating way of solving the problem successfully attracted everyone’s attention. Next, let me tell you that this theater is located in a mysterious barrier beside the (People’s Livelihood) Circle. Although the goal is very obvious, many friends who are visiting for the first time cannot find the entrance?

Does seeing this description arouse your curiosity? I also saw that it was advertised as “the most relaxing place to watch movies. Many people wore slippers to watch movies.” Did you smile knowingly after reading this? And I was thinking, should I find some time to find out?

When I read that “membership and package tickets are so discounted that one would think the owner is doing charity,” I couldn’t help but feel a little distressed. It made people think that they should do something for this theater? No wonder someone saw [My Friend the Strong] (https://www.facebook.com/enpuchang) saying, “Come on! I will never go to other theaters to watch movies that are good for people’s livelihood.”

I remember what I said in the “Content Power” online course, how can copywriting catch people’s attention, and what are the magic weapons for persuasion?

If you want to catch the attention of your target audience through product copywriting, I have three straightforward suggestions: talk about benefits, create news points, and stimulate curiosity.

Talking about benefits means to touch the needs of the target audience and make everyone want a similar product; and to create news points is to imitate news reports, which can mention more new things that have never been seen before, so that the public can feel the difference. Finally, it is also important to stimulate curiosity. You can start by talking about the novel and interesting aspects of the product itself.

I think this post by New Minsheng Theater has indeed successfully aroused everyone’s curiosity!

Coincidentally, I recently saw a post from a classmate of National Taipei University of Education s/a.1500436623553394.1073741828.1487715031492220/1955228088074243/?type=3&theater), which also has some playful meaning. For a small and medium-sized university, its student unit can create 12 reposts and shares, which is considered a good result.

When I saw that it said, “The school name has many abbreviations, you may not be able to understand it,” I guess my friends who have studied at this university will cover their mouths and snicker, right? Indeed, as long as you study the National Taipei University of Education %B2%E5%A4%A7%E5%AD%B8) If you have a certain degree of understanding, you will know that this long-standing institution founded in 1895 has been restructured many times, and therefore has diverse school names such as: Second Normal School, Provincial Normal School, Northern Normal School, National Northern Normal School, Beijing Education University and Northern Education University.

The following text descriptions also convey some of the characteristics of this school or the bad taste reflected from the perspective of students. I believe that most students or alumni of North China University of Education will smile knowingly after reading this.

However, if you only take a quick glance, you may not be able to understand the real purpose of this post (I hope you will participate in the [TEDxNTUE Salon] (https://www.accupass.com/event/1803081512277670506060) held on March 29th), which is a pity.

From the perspective of whether the copywriting is eye-catching, these two fan page posts can be considered to have met the standard! But compared to the previous post of New Minsheng Cinema, it clearly conveys the [Call to Action] (https://www.contenthacker.today/2018/01/how-to-create-the-perfect-call-to-action.html), hoping that everyone can come to this theater in Minsheng Community to watch movies when they have time; and the following one [TEDxNTUE Although the post of Northern China Education University] (https://www.facebook.com/TEDxNTUE/) is also vivid and lively and attracts many people to watch, I guess the conversion effect may not be as expected.

How to create a powerful call to action? It is recommended that everyone must adhere to the principles of simplicity, clear instructions, and conciseness and effectiveness.

★ Vista Reading Club March Special: “[The Era of Resumption of Business is Coming] (https://www.accupass.com/event/1803140753116515393830)”

★ Content Hacking Lecture Series (CHL6): [How to use presentations for content marketing] (https://www.accupass.com/go/chl6)

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: NeONBRAND

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