"I am GaryVee: The Internet Master's Ultimate Social Operation Bible" Book Club: Don't be afraid of imperfection, just keep doing it

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This article (opens in a new tab) is written by Marie Chang (opens in a new tab). She is currently a freelance worker, specializing in website construction or design projects. I like to study Internet tools. I have been playing with various blogs and Internet tools since 2005, and continue to study audio-visual content integrated marketing cases. Thank you for your permission to “Vista Book Club (opens in a new tab)” for reprinting. I would like to express my gratitude.

Yesterday, I participated in the Book Club (opens in a new tab) organized by Zheng Weiquan (opens in a new tab). He introduced the new book “I am GaryVee: The Ultimate Social Operation Bible of Internet Masters (opens in a new tab)” to everyone. This book is very popular. Recently, I often see friends posting the cover in the online marketing circle. If you don’t know GaryVee (opens in a new tab), it doesn’t matter. I suggest you watch this video first. Well, this should be his first video that started to explode in the Chinese Facebook circle.

When I saw it for the first time, I felt that this film was not simple. Not only was there a lot of material in the film, but the editing techniques were also very powerful. What’s even more commendable is Gary Vee’s approachability, as well as his acting style and rendering ability.

At the beginning of the book club, Vista (opens in a new tab) used one sentence to describe him: “Use the public’s attention to trade every day.”

In fact, GaryVee (opens in a new tab) started making videos on YouTube platform (opens in a new tab) as early as 2006. His main business is actually selling wine. Later, he continued to develop across industries and established a marketing company, with a professional team following him. He started making content very early and continued for more than ten years. He later said that there is no such thing as getting rich overnight; if you want to succeed, you can only keep doing and accumulating.

For content production, GaryVee (opens in a new tab) has an important idea, that is, you must have content (or features) that can serve as a pillar. The concept he mentioned in the book that resonates most with me is what our Video Maker (opens in a new tab) team often mentions:

First of all, no one is perfect the first time. Once you start (shooting), upload and publish it. Secondly, we have to keep doing it, keep doing it, and keep doing it.

I also shared with my book club partners present that many students were frozen from the moment they started taking selfies and recordings… let alone having the courage to upload them for others to see!

Having said that, is this book worth reading? In fact, I haven’t read the book “I am GaryVee: The Internet Master’s Ultimate Social Operation Bible (opens in a new tab)”. I think I will continue to read GaryVee’s Chinese fan page (opens in a new tab) to watch his inspiring but pertinent speeches and remind myself from time to time not to be too rude!

★ Photo Credit: Marie Chang (opens in a new tab)

★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.

★ Welcome to register for Vista’s November Reading Club: “Quantitative Marketing Era (opens in a new tab)”

★ Improve your content power, sign up for the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”

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Further reading

• “I am GaryVee: The Internet Master’s Ultimate Community Operation Bible” Book Club: Devotion is the path of a hero
• I read “Small Group Effect: The Invisible Power Sweeping Massive Users”: Make good use of profit drivers to gain an advantage in the era of quick success
• “I am GaryVee: The Internet Master’s Bible for Ultimate Social Operations” Book Club: Dedicate yourself wholeheartedly, is the path of a hero