I read "Knowledge Compound Interest: Strategies for Monetizing Content and Building an Expert Personal Brand": Building a personal brand starts with effective output.

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Friends who know me may know that I have written many books in the past and also offered online courses on Content Power and Personal Brand on online teaching platforms. In recent years, I have been teaching courses on copywriting, content marketing, and personal branding at many private enterprises, government agencies, and universities in the two places.

As a lecturer who specializes in writing and marketing, I not only understand everyone’s urgent need for content production and marketing, but on the other hand, I am also well aware of the pitfalls that many friends have stepped on in the pursuit of content monetization.

Based on my experience in the past few years, I have found that whether it is content monetization or building a personal brand, it is now a topic of considerable concern to many people. Although the truth or principles in the book may not be very difficult, the real difficulty is not being able to find your own direction, not knowing how to start taking action, and continuous self-improvement and correction.

I am very happy to see that He Zewen and Gao Yongqi recently published “[Knowledge Compound Interest: Strategies for Monetizing Content and Building an Expert Personal Brand](https://www.books.com.tw/exep/assp.php/vista/products/ 0010924781?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202205)》This new book. In the past, we could only refer to relevant books written by foreign authors. Although those books quoted classics and had reference value, perhaps because the national conditions and scenes were different, the reading always felt a bit “out of step”.

Until I saw this book “[Knowledge Compound Interest: Strategies for Monetizing Content and Building an Expert Personal Brand]” (https://www.books.com.tw/exep/assp.php/vista/products/0010924781?utm_source=vista&utm_mediu m=ap-books&utm_content=recommend&utm_campaign=ap-202205)” This new book is published. The book not only answers the important issue of “how knowledge becomes power”, but also specifically tells readers how to use the knowledge they possess as the basis for “POEM” in business thinking. Content creation and knowledge realization are carried out under the “laws”.

What’s even better is that the two authors also introduce important value expansion strategies and invite 13 elite leaders to speak out and personally explain the chapters in the book, which makes this book uniquely valuable.

The book not only talks about the latest trends in content monetization, but the two authors also compiled their own discussions, such as the “iOPF learning thinking method”. I think it is very worthy of everyone’s attention and learning:

． Micro-input: Quickly collect information for problems.​ ． Inductive output: Summarize your own ideas from the collected information.​ ． Application output: Based on your own ideas, actually try to apply it to solve the problem.​ ． Review and optimize: Review and reflect on what can be optimized after use.​

What’s interesting is that this method is somewhat similar to the “input, analysis and output” process that I used to share with my classmates in class. What’s even better is that the “iOPF Learning Thinking Method” pays special attention to review and optimization. I think it’s great!

In addition to the “iOPF Learning and Thinking Method” that is recommended, I also like the “Knowledge Compound Interest Note-taking Technique”. Through the “2W1H” approach, we can help us clarify many ideas in the process of constructing a knowledge system:

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． What: What problem can this knowledge solve?​ ． Why: How can the problem be solved?​ ． How: The method of execution or thinking in the application.

The author pointed out: “The most important thing for an expert [personal brand] (https://www.vistacheng.com/2020/05/how-to-define-your-personal-brand.html) is to first become an expert, expand your reputation, and then convert “famousness” into “profit."" After seeing this paragraph, I felt very moved myself. When many people think of starting a self-media business or building a personal brand, they only know how to run a fan page or YouTube channel, but ignore the practical methods of converting fame into profits.

So, what to do? Well, don’t worry! You can refer to the “POEM Rules” mentioned in the book and proceed step by step from preparation, operation, expansion, and realization to successfully market your profession.

If you are interested in content monetization, I am happy to recommend “[Knowledge Compound Interest: Strategies to Monetize Content and Build an Expert Personal Brand](https://www.books.com.tw/exep/assp.ph p/vista/products/0010924781?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202205)》This book is for you. Of course, everyone is welcome to discuss content production and marketing with me!

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Further reading

• I read “Winning in the AI Era: The Secret to Marketing Yourself”: Creating a Unique and Critical Value Proposition
• Grow influence in relationships: Learn the secret of building loyal fans from “Reader” Zheng Junde
• I read “The Practice of Professional Realization”: Creating irreplaceable personal competitiveness in the AI era

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