I read "Playing One-Man Company: Use Personal Brand to Create Ideal Work Styles and Career Maps": Use interest-driven pursuit of a better life
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Perhaps it is the desire to move towards the ideal state of financial freedom, or it may be inspired by Steve Jobs’s change in the world. It is not difficult to find that the trend of [entrepreneurship] (https://www.vistacheng.com/2020/05/the-one-business-bible.html) has never fallen in recent years, and many people have begun to try slash development, or are determined to become a freelance worker with more autonomy.
Especially since “One-person company” and “One-person company started” Thoughts and Challenges” After the release of these two books, Luoyang paper became expensive for a while. Everyone is beginning to think about the meaning of work. Is it necessary to retire within the system? Or, can you talk to the author Paul? Paul Jarvis also used his professional skills and knowledge flexibly, and at the same time, he began to create an ideal life and work through the drive of interest and enthusiasm.
Yu Weichang, who once recommended the book “One-Man Company”, is actually a representative figure who optimistically pursues “life and work balance”.
Speaking of Yu Weichang, I have known him for a long, long time. He is not only a well-known blogger, but also the former Taiwan general manager of Macao Internet Company. He is also the producer of “Million Bloggers” with the highest bonus in the history of Taiwanese bloggers. I still remember that in 2008, he published the book “Bloggers Can Make Big Money”, which has influenced many bloggers since then.
Yu Weichang started his own subscription service in the summer of 2019, called “[Full Subscription] (https://www.vistacheng.com/2020/05/wendellyu-subscription.html)”. What is a “full subscription system”? To put it simply, this is based on Yu Weichang’s interests and expertise, delivering exclusive and original content to members every week such as new online knowledge, personal branding, e-commerce, domestic and foreign cases, tool applications, and trend analysis that are synchronized with the world.
He operates this subscription service and has several natural advantages: Because he is a senior blogger, basic writing is not a problem for him! When he was thirteen years old, his parents sent him to Canada as an international student, so his English listening, speaking, reading and writing skills were not a problem. In addition, I have experience in operating Internet companies in the past, so I not only accept foreign information without any gaps, but also often have my own unique perspectives in analyzing business logic.
Recently, Yu Weichang compiled and published the paid content of the past year, which is what I want to introduce to you today “[Playing One-Man Company: Using Personal Brand to Create Ideal Work Styles and Career Maps] (https://www.books.com.tw/exep/assp.php/vista /products/0010858312?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202006)》This book.
He pointed out that with the rapid development of information technology and the development of Internet civilization, our work patterns have long been changed. Coupled with the recent epidemic, everyone must think deeply about the profound meaning behind this “work from home” trend.
In other words, as long as all our professional knowledge is digitized, scaled and automated - like magic, we can create multiple sources of passive income and turn any traditional stone into gold. When people began to think about how to pursue the greatest profits in the most precise way while minimizing the pressure on personnel management, many one-person companies sprung up.
Yu Weichang’s motto is “Work Less, Make More.” He uses himself as an example in the book to tell everyone the benefits of running a one-person company. For example: a one-person company does not need to rush to expand or grow, nor does it need to please the boss. In addition, there are naturally no scheming colleagues. It is worth mentioning that a one-person company is not a part-time business, but a full-time one-man business.
In “[Playing One-Man Company: Use Personal Brand to Create Ideal Work Styles and Career Maps](https://www.books.com.tw/exep/assp.php/vista/products/0010858312?utm_sour ce=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202006)”, Yu Weichang specifically talked about the aspects that those who want to run a one-person company must pay attention to:
- Pursue wealth while maintaining freedom: How to prepare from office workers to entrepreneurs? What is the best job in the world? Can everyone be an internet celebrity?
- Cultivate the basic skills of creators: How to create digital products? How can creation be differentiated and seen by the public? and practical tips for boosting productivity.
- Personal Brand is your accelerator: How to monetize personal brand traffic, content, professionalism, and brand? Disclose the most recommended application tools, techniques and business methods.
- Optimize the output content of One-person company: What are the three arrows of creation? What should I write to get traffic? Reveal the secrets of content marketing that cause netizens to go viral and transform into experts in the field.
- The key to success in marketing Personal Brand: Can you become famous if you do yourself well? What are the key success factors such as marketing yourself, running a community, and finding valuable people?
- The highest business goal-cultivating a loyal fan community: How to monetize subscription service? How to contact fans, hold physical events, and build your own online empire bit by bit?
Thanks to my friend Jiahui for sending me this book. I read the entire book very quickly. This book indeed has Yu Weichang’s personal style. What’s even better is that this book is very down-to-earth, unlike other related books in the market that talk a lot about theory but lack practical guidance.
The author writes in “[Playing in a One-Man Company: Using Personal Brand to Create Ideal Work Styles and Career Maps](https://www.books.com.tw/exep/assp.php/vista/products/0010858312?utm_source=vista&utm_mediu m=ap-books&utm_content=recommend&utm_campaign=ap-202006)》In this book, he not only generously shared with you his valuable experience in building a one-person company, but also analyzed the current situation of many Taiwanese industries. I believe it will be helpful to friends who are interested in starting a business or building a one-person company.
★ Featured Image Source: Unsplash
★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.
Further reading
- “Self-home Entrepreneurship Bible” teaches you to develop multiple sources of income: take stock of resources and do things that you like and that are helpful to others
- Profit Awakening of Knowledge Workers: From Cash Flow Thinking to Survival Rules in the Micro-Organization Era
- It’s not that you don’t work hard enough, it’s that the value proposition is not attractive enough
