I read "The Emotional Economy Era: How to Create a Business Model That Everyone Loves": Seven emotions and six desires, it turns out to be a good business
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The author wants to use this book to share with you some of his experiences and insights from working with the world’s most iconic companies (such as Apple, Disney, and Ritz-Carlton Hotel Group, etc.). These companies have successfully created joy and happiness for consumers, attracted many passionate fans and loyal employees, and maintained leading positions in their respective industries. They do this by successfully using their emotions, and hopefully you will too after reading this book.
For me, who reads at least dozens of books every month (https://www.facebook.com/vistabook.club), I have already developed the habit and preference of reading without knowing it. When I encounter any new book, it seems that I only need to flip through a few pages of the table of contents and text, and I can quickly make an accurate judgment: Is this book suitable for me to read now?
So, at the end of April, I read “[The Emotional Economy Era: How to Create a Business Model That Everyone Loves]” (https://www.books.com.tw/exep/assp.php/vista/products/0010889081) at the Jinshitang Bookstore next to Din Tai Fung. ?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202105)” my eyes immediately lit up, and after reading a few pages, I couldn’t put it down.
Today, we have entered the emotional economy era. The author gave an interesting example in the book. He said that many people now share information on Facebook. In fact, they don’t care how far the knowledge is transmitted? However, everyone cares about how many people like them?
Having said that, everyone from freelance workers to marketers to startup teams, from roadside coffee shops to large companies such as Google, Apple and Facebook should understand their own and consumer emotions. Admittedly, this is also the nature of business operations.
“[Emotional Economy Era: How to create a business model that everyone loves](https://www.books.com.tw/exep/assp.php/vista/products/0010889081?utm_source=vista&utm_medium=ap-books& The author of “utm_content=recommend&utm_campaign=ap-202105)” tells us that all human needs and reactions come from emotions. As long as you master the five core emotions of “joy, sadness, anger, fear, and disgust” and then design a seamless and complete experience for employees and customers, you can create a truly outstanding business model.
What a sincere statement!
Why do Apple’s advertisements no longer emphasize functions, features and price, but continue to focus on the joyful scenes of consumers using Apple products?
☞Extended reading☜
Look at Starbucks, which is known as the “Third Space”. The clerk always writes the customer’s name on the coffee cup? Even draw cute smiley faces? Are they just being cute? Or is it an interpretation of lifestyle?
For another example, why is the Google homepage, which everyone is familiar with, so clean and simple? Why not place advertisements on such an important and precious space?
The author points out that if we want to succeed in the modern market, no matter the size of the company, whether the product is unique or not, or whether the model is innovative, we need to get rid of our emotions first! Once upon a time, people’s emotions and desires turned out to be a good business?
The author of this book Kyle. MK, is a customer experience and leadership consultant. He has devised many ways to revolutionize how companies interact with customers and employees. It was also because he had worked and conducted research with well-known companies such as Apple, Disney, Ritz-Carlton, and Starbucks that he discovered the powerful potential of the emotional economy.
He has widely used many laws of emotional economics in the business world and has been very successful in recent years in areas such as hotel services, product development, leisure and entertainment, and retail industries.
I always read multiple business books every month, and I have to admit that this is indeed a different business book!
“Emotional Economy Era: How to create a business model that everyone loves” The author of the book points out an important point: In the past, companies emphasized various visible values such as functions and features, so some people helped you build your bed and pillows, some helped you lay the floor, making it comfortable and safe, and some helped you install bathroom doors and create all kinds of weird shapes. Our toothbrushes, our phones, our favorite weather app, our coffee machines, our cars, our roads, our office building keycards, our computers, the tools we use at work, and even our work environments are all carefully designed and built by someone for someone else.
However, we should not forget the importance of [user experience](https://zh.wikipedia.org/wiki/user experience). If your bed is too warm, you will be sweating profusely every night; if your floorboards are squeaky, and you will make strange noises every time you step on it; if you brush your teeth, your mouth will be full of bristles; if your mobile phone cannot be fully charged overnight; if your weather app does not respond, your coffee machine will not work, and even your car will not start; if you swipe your key card several times, you cannot get in; if it takes two hours to update the computer operating program, it still cannot be completed; or if the office is always too cold! When encountering these bad things, every short interaction will cause serious emotional distress, and even affect the mood of the whole day.
Therefore, the author of this book raises a big question: What if the current business design does not focus on product functionality and features, but instead provides services based on user experience? Will this make our experience better?
The author emphasizes that emotions are the basis of all our behavior. In other words, it can be said that it is human emotions that launch rockets, build countries, invent new technologies, and create entire societies. Therefore, this book is about human emotions, that is, the impact of emotions on economic society.
If you want to know how to create happiness for consumers, attract many passionate fans and loyal employees, and maintain a leading position in their respective industries, please read with me “[Emotional Economy Era: How to Create a Business Model that Everyone Loves] (https://www.books.com.tw/exep/as sp.php/vista/products/0010889081?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202105)》Now!
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