I watch NAVER SPORTS Korean professional baseball broadcast: the interface design uses ingenuity to accurately present game information
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A first look at Korean professional baseball network broadcasts
The weather is getting hotter and hotter, and the professional baseball leagues of Korea and Taiwan have also chosen to kick off this season today (Editor’s note: March 24, 2018). In order to cheer for the starting pitcher of the NC Dinos and the former good pitcher Wang Weizhong (No. 48), I opened NAVER for the first time SPORTS audio and video channel, watch the live broadcast through the Internet.
While cheering for [Wang Weizhong] (https://zh.wikipedia.org/wiki/%E7%8E%8B%E7%B6%AD%E4%B8%AD), the first Taiwanese player to compete in the Korean professional league, I also paid attention to the broadcast details and user interface of the Korean website. Take NAVER, the Korean website that broadcast the NC Dinosaurs vs. LG Twins match, as an example. Their picture quality was not only smooth and clear, but their broadcast angles were diverse, and the relevant information about the match was also explained very clearly.
Next, let us take a look at the features of the website interface of Korean Professional Broadcasting!
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Analysis of the seven major blocks of the broadcast interface
- A. Navigation area: Viewers can switch screens to watch the game, and can also clearly know how many people are watching the game at the same time? And the cumulative number of online viewers watching this event. In addition, you can also click link to watch the webpage of this event.
- B. Score: Mainly showing the two opposing teams and the current score.
- C. Inning table: This is a necessary element for football game broadcasts. How can the audience clearly know the current score? Which game is it going to? And how many are on base and out?
- D. Sponsor area: This area presents Korean professional sponsors and advertising information. It is also an important and indispensable element, but after careful planning, the overall look feels comfortable and refined.
- E. Attendance information: It mainly displays the at-bat information and the at-bat information of the hitter in this game.
- F. Advertising information: Present the advertisements or related information of the online channel in text mode.
- G. Other event information: Displays other Korean professional baseball event information, as well as the scores of the games currently being played, so that the audience can understand it at a glance.
The focus of football game broadcasts is still on the two teams facing each other on the field, rather than a dazzling array of advertisements or miscellaneous information. Regardless of the focus of information presentation, the placement of images and text, or even the color configuration, the online interface of NAVER SPORTS is very comfortable to watch and can quickly grasp the key points of the game. Even if you are not proficient in Korean, you can still understand the game. Well, it is indeed worthy of our reference and inspiration.
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Web version of event information presentation
Looking at the page of the NAVER SPORTS website, the performance is equally impressive.
At the top of the web page, in addition to listing the latest scores for this game, the current scores of various Korean professional games are also displayed in brief text mode, allowing baseball fans to quickly grasp the information.
In the most essential part of the webpage, the left and right blocks present information about hitters and pitchers respectively, while the middle block reproduces the live game. It is clearly possible to see the various pitches and positions of NC Dinosaurs starting pitcher Wang Weizhong against LG Twins hitters. There is even a ball-by-ball pitching record below, which can be said to be quite complete.
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As the article was written, Wang Weizhong also scored his first winning pitch in the Korean Professional Baseball League! Congratulations to Wang Weizhong for leading the NC Dinosaurs to defeat the LG Twins with a score of 4:2. This is the first time in my life that I have watched the entire Korean professional baseball broadcast. I would also like to thank NAVER SPORTS for bringing you such a high-quality KBO match broadcast.
★ Featured Image Source: NAVER SPORTS
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