I watched "One Hit!" "Presentation Strategy Book for Professionals": Designing an effective presentation starts with formulating a content strategy
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This morning, I was invited to [L’Oréal Academy Taipei] (https://www.facebook.com/LorealAcademyTaipei/) (L’Oréal Taipei Institute of Technology) on Zhouzi Street, Neihu District, to share with the students of the “L’Oréal Professional Hairdressing Industry KOL Star-Making Project” on the topic of “Money-attracting and eye-catching content marketing techniques”. In just three hours, I started by mastering the elements of writing, and then introduced you one by one to setting target audiences, formulating content strategies, and various techniques and processes for content marketing.
I remind everyone that whether you are writing or designing a brief, you must first think about the purpose and set the target audience. In other words, we have to figure out what is the purpose of writing or designing a brief? And which groups are these contents intended for? It is very important to formulate an effective content strategy. Only by clarifying these two points can the written content be effective and resonate with readers.
This also reminded me of a book I was reading recently about briefings that talked about similar ideas. What’s interesting is that this book starts from the perspective of “briefing strategy” rather than simply talking about “briefing production” or “layout design” – maybe some people have guessed that what I read is “One Hit!” written by Zheng Junping. Presentation strategy book for professionals](https://www.books.com.tw/exep/assp.php/vista/products/0010817343?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)》.
Unlike many books on the market about presentation design skills, the author clearly points out [this book](https://www.books.com.tw/exep/assp.php/vista/products/0010817343?utm_source=vist a&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904) will help everyone comprehensively grasp the basic concepts and strategic thinking of workplace briefings, allowing readers to think about how to lay out a successful briefing proposal.
[This book](https://www.books.com.tw/exep/assp.php/vista/products/0010817343?utm_source=vista&utm_medium=ap-books&utm_content=recommend &utm_campaign=ap-201904) Although the author is young, he has rich experience in the field of briefing design. He also quickly helps everyone sort out the relevant key points of briefing strategy. In addition to introducing the three most common types of workplace briefings (introductory briefings, informational briefings and comprehensive briefings), he also provides seven major tips to help readers establish a correct concept of briefing design.
I feel that through “One hit will hit!” “Presentation Strategy Book for Professionals” also allows everyone to understand that it is not as difficult as imagined to make a good presentation. As long as we grasp some principles, such as communicating first, then producing, and finally not forgetting to reflect and review… In other words, we can express our opinions through presentations, communicate with the target audience, and achieve pre-set goals; in addition, we can also use this to show our personal logical thinking and strategic thinking.
After watching “One hit will hit!” Briefing Strategy Book for Professionals”, I feel that I have learned a lot. I also discovered that many of the concepts discussed in the book are actually similar to my own ideas. This time I had the opportunity to read this book, which also gave me a deeper understanding that presentation design is not just about communication expression and layout design, but there are many details worth exploring.
Just like when I often talk about how to write a good article, you must formulate a content strategy and set a target audience in advance. In fact, the principle of designing a brief is similar.
In the past, some friends in the industry often praised me for my presentations. To be honest, I am not a master of presentations. Apart from the fact that I am good at matching various styles of layouts according to the theme content, it may also be because I can master some principles of formulating content strategy and lay out the content according to the topics that the target audience is interested in!
There is indeed a lot of knowledge involved in designing briefings. People often ask me where to download layouts and materials, or how to make a book club presentation or business presentation in half an hour… Well, if you are interested, please leave a message and let me know. Maybe I can find time to hold a lecture to share it with you!
★ Welcome to like the “Vista Writing Companion Program” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Nghia Nguyen
Further reading
- Participate in “One Hit!” Thoughts from the new book sharing lecture “A Briefing Strategy Book for Professionals”: The value of a briefing lies in making the target audience change their thinking and take action
- “One hit will hit!” “Presentation Strategy Book for Professionals” Reading Experience: Designing an effective presentation starts with formulating a content strategy
- I read “The Lazy Man’s Illustrated Presentation Technique: Turn complex knowledge into an illustrated lazy man’s package that can be understood instantly at a glance”: Think from other people’s perspective, reduce the complex to simplicity, and make a good presentation that touches people’s hearts
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