"Key Thoughts on Big Data: Action × Multiple Fireflies × Business Wisdom in the Fragmented Era": Only with value can there be production value
On December 12, 2014, I was invited to give a speech at the ECX2014 E-Commerce Design Forum (opens in a new tab) with the title of “Looking ahead to 2015: Aspects of e-commerce development trends (opens in a new tab)”. As e-commerce players begin cross-border operations, five major trends are proposed: omni-channel retailing, multi-channel and cross-channel retail, smart consumers, storytelling and curation, and mobile commerce strategy development.
Based on my past work experience in the Internet industry and media circles, I have had many opportunities to talk to different people about the development trends of information and communications in recent years. I am also willing to approach it from different angles and provide everyone with perspectives from various perspectives. But I find that Chinese people seem to pay too much attention to trends, output values or business models, but ignore the context behind the trends and changes in overall social development.
I have actually read a lot of books about big data (opens in a new tab), but most of them talk about theories and trends, and I feel that they are not very helpful to professionals. Different from the introduction of the concept of big data in other books, this book “Key Thoughts on Big Data: Action × Multiple Fireflies × Business Wisdom in the Fragmented Era (opens in a new tab)” is not mainly about describing big data trends or important trends, but about the author’s experience in Alibaba Group (opens in a new tab) Based on practical experience, it tells readers about the specific operations of big data (opens in a new tab) and helps construct the big data thinking that is most needed at the moment.
This time I had the opportunity to read Mr. Che Pinjue (opens in a new tab)’s masterpiece. I think this is a rare and good book. It not only introduces the various applications and possibilities of big data in detail, but also explains how to use data to exert value. This point is quite similar to what I have recently called for: “Only with value can there be production value (opens in a new tab)”.
If you have read a lot of discussions about big data, but feel that these foreign cases are too far away, I think you can recommend reading from “[Key Thoughts on Big Data: Action × Multiple Fireflies × Business Wisdom in the Fragmented Era]” (https://www.books.com.tw/exep/assp.php/vista (opens in a new tab) /products/0010660457?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201503)》Start entering the fantasy world of big data.
I sincerely recommend this good book to everyone, let us uncover the mystery of big data together!
Chinese people’s thinking places special emphasis on the essence and phenomenon of everything. Data mining can find out the rules of things happening from the phenomena of a large amount of data. However, to fully understand the phenomenon of an thing, you also need to start from the essence to understand the changes.
♪ Image source: pixabay (opens in a new tab)
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
