[Lazy person] The sky will not fall: Facebook reduces the reach of fan pages in response [Updated on the afternoon of January 31]

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On January 12, Facebook announced that it would once again reduce the visibility of fan pages, causing marketers and social editors around the world (including Taiwan) to immediately feel sad. Amid the panic, many experts at home and abroad came forward with corresponding opinions. The “Content Hacker” website helped organize them into easy-to-read lazy packages for the reference of all friends.

If there are any fish that have slipped through the net, or if you find relevant expert comments worth recommending, please leave a message under the article to let us know, and we will compile it and add it as soon as possible!

Facebook’s original announcement:

• Facebook Press Release: News Feed FYI: Bringing People Closer Together (opens in a new tab)

• Mark Zuckerberg: One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent. (opens in a new tab)

Foreign comments:

• Business2Community: Marketers Are Freaking Out About Facebook (opens in a new tab)

• Business2Community: Facebook Page Content To Be Reduced In News Feeds And 8 Things Your Brand Can Do About It (opens in a new tab)

• Hubspot: Facebook’s News Feed Will Once Again Focus on Friends and Family (opens in a new tab)

• ★(new) Jon Loomer: The Facebook News Feed is Changing to Favor Person to Person Engagement

• ★(new) Oursocialtimes: Facebook’s news feed change – what does it mean for brands? (opens in a new tab)

• Social Media Examiner: BREAKING NEWS: Facebook Zero? Is this the end of the Facebook News Feed for pages? (opens in a new tab)

• Social Media Examiner: How to subscribe “See First” to a Facebook Business page (an important solution to coming Facebook changes) (opens in a new tab)

• The Guardian: Facebook’s news feed change won’t help social media addiction (opens in a new tab)

• The Wall Street Journal: Marketers Say Facebook’s News Feed Update Will Be ‘Nail in the Coffin’ for Organic Posts (opens in a new tab)

• WIRED: Facebook’s Adam Mosseri on why you’ll see less video, more from friends (opens in a new tab)

Taiwan comments:

• Content Hacker: Facebook reduces the visibility of fan pages again, what should marketers do?

• Evonne Tsai: [Hey Facebook, is the problem really the fan page? )

• feversocial: Secret trick to break through the decline in PO exposure – use the hands of fans to squeeze into the graffiti wall of the circle of friends (opens in a new tab)

• Fred Jame: It makes no sense for companies or media to complain about the previous point if they have to bet all their wealth on Facebook (opens in a new tab)

• INSIDE: The editor has a huge breakdown! Zuckerberg’s New Year’s resolution has changed the dynamic wall: friends’ posts are prioritized and corporate brands are reduced (opens in a new tab)

• MIULA’s point of view: From Mark Zuckerberg’s announcement that he will adjust Facebook’s algorithm, we can see that Facebook is deviating from its own beliefs (opens in a new tab)

*Nelson Chuo: Crack the Facebook algorithm! How to survive social marketing wars? (opens in a new tab)

• TechOrange: New Year’s gift from Facebook Mark: The revision that made the editor of the global fan club collapse╰(〒 Pan〒)╯ (opens in a new tab)

• TeSA: [Hot discussion in the community] 2018 Facebook’s first major revision, summary of countermeasures (opens in a new tab)

• Smoking Tuna: Facebook announces the media is done, what to do? (opens in a new tab)

• Ustarhub: A Facebook post by Mark Zuckerberg made editors in the global community feel embarrassed! ? Let us quickly understand the purpose behind this community tax reform (opens in a new tab)

• The beauty of copywriting Lin Yusheng: What cannot be changed when a community changes is the interaction between people, not fake interaction, not rushing interaction, not paying people to interact (opens in a new tab)

• Jose Lin: We are not the tears of the times, but we want to become an evergreen foundation. This is my summary of my experience after seeing Mark Zuckerberg announce Facebook’s algorithm adjustment. (opens in a new tab)

• Li Quanxing: If we look at the breadth and depth of the ecosystem, Facebook is actually still in the beginning stages (opens in a new tab)

• Li Zhongru: As soon as Mark Zolberg’s remark about downgrading his brand fan base came out, the earthquake caused by it has continued to ferment in the Internet circle in the past few days (opens in a new tab)

• Li Boyi: Let’s sort out the conventional practices. Standard practices: diversify investments, adjust content to guide interaction, encourage real interaction, and confirm goals (opens in a new tab)

• Baker Cai: Fuck him, just adapt to the situation anyway. And bye bye with those who can’t adapt is just right with those who can’t adapt. (opens in a new tab)

• Community Don Chen Sijie: Zuckerberg sentenced brand community to death? No, it is the old community thinking that is dead. (Part 1) (opens in a new tab)

• Qiu Yuting: The whole point is that interaction can effectively increase reach. If your content cannot attract consumer interaction, you really deserve the low reach (opens in a new tab)

• Shi Dianzhi: Facebook’s reduction of fan groups involves things that were not stated in the announcement (opens in a new tab)

• Zhang Jialing: Since Facebook has lowered the algorithm, everyone’s starting point is still the same. In fact, strictly speaking, the change is still the same (opens in a new tab)

*Yellow Corn: Why are those the exceptions? That’s because “the content hits the target group and makes them willing to share it actively” (opens in a new tab)

• Yellow Corn: The only people who will be kicked out of this structure are the operators who have only spent money to buy ads through violent means for a long time (opens in a new tab)

• Cai Qinghui: Connect! The original intention of the media cannot be changed; the original intention must be changed (opens in a new tab)

• Liu Changyun: Let the product become a friend of consumers, and consumers will identify with their friends’ demands> place an order to purchase> spread the mission (opens in a new tab)

• Tianxia Magazine: Facebook fan group RIP? Zuckerberg is being cruel, 9 things you must know (opens in a new tab)

• ★(new) Tech Island Reading: Facebook changes its algorithm to emphasize meaningful interactions (opens in a new tab)

*Digital era: Even if it means reducing user usage time, the thinking behind the major adjustment of Facebook News Feed (opens in a new tab)

*Digital era: The editor took a photo of it! How to prevent your posts from being buried, listen to the advice of Facebook News Manager (opens in a new tab)

• Digital Age: Who are the beneficiaries of Facebook’s algorithm change? LINE: Indeed creates some new needs (opens in a new tab)

#FB algorithm

#FBAlgorithm

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★Content Hacking Course: Content Marketing Practical Practice Class (1/24)[Registration now] (opens in a new tab)

★ Content Hacking Lecture Series (CHL4): Create a call to action for your content [Open for registration] (opens in a new tab)

★ Image source: Pixabay (opens in a new tab)

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Further reading

• [Lazy Person] Facebook takes another move, increasing the display ratio of local news [Updated on the evening of February 1st]
• Taiwanese pigs want you to be a teammate: Use the special effects frame of Facebook photo stickers and protect the pigs together
• “Read slowly and understand in seconds: Vista’s digital copywriting analysis time”: Vista new book publishing and event information announcement