The incident of Jonker stopping raising funds for subscriptions: Reflection on the subscription business model

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Since the end of 2017, the Internet celebrity 囧星人 (opens in a new tab) announced on her YouTube channel that she would stop her fundraising project for “囧 Storytelling”, which not only triggered discussions from all walks of life on whether the “subscription-based” business model for creators is feasible, but also caused a huge storm.

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Recommended reading:

• A brief discussion on subscription fundraising (Part 1): How to understand “Jon Star people stop subscription system”
• A brief discussion on subscription fundraising (Part 2): About the choices and breakthroughs of “public content” creators
• A brief discussion on subscription fundraising (Part 2): Restrictions and challenges for creators of “closed content”

Instructions from the 囧星人:

• December 30, 2017 YouTube: Embarrassed! Do you have to eat poop if you don’t deserve it? ! (opens in a new tab) —> Announcement of the end of the fund-raising project, calculating the cost of the program so that everyone can understand the reason.
• December 31, 2017 YouTube: New Year’s Eve with the Johnny Stars: starting at 11 o’clock, let’s talk about why the storytelling sponsorship project was ended (opens in a new tab) —> Officially announced the end of the fund-raising project during the live broadcast.
• January 9, 2018 PressPlay: “囧故事书”-promoting the beauty of reading! Bring more wisdom to the world (opens in a new tab) —> Official closing statement on the funding project website. *January 10, 2018 囧星人 Facebook fan page: Hello everyone, my “#囧故事书” fundraising project will be held on 3/2 this year It’s over (opens in a new tab) —> Additional explanation.

Related reports and comments:

• 12/31 Froggy Chiu 呱吉: Although I don’t know the complete story of Jonker’s cancellation of subscriptions, I have never considered subscribing (opens in a new tab)
• ★(new) 12/31 Mr. Ofeyhong: Optimization of internet celebrities (taking Ji Xingren as an example) (opens in a new tab)
• 1/2 Today’s Weekly: Emergency call for raising funds of 210,000 per month The embarrassing star revealed the bitterness behind Internet celebrities (opens in a new tab) *1/3 Miller’s Marketing World: The Way Out of Content Platforms (6) (opens in a new tab)
• ★(new) 1/6 Midea’s good friend: Is the industry match really wrong? (opens in a new tab)
• 1/7 You Ji: 囧星人will close the sponsorship project soon! Has the great era of karma matching arrived? (opens in a new tab)
• 1/9 Chen Tinghong: 囧星人, congratulations on graduating from PressPlay (opens in a new tab)
• 1/9 Fan Jin (advertising girl): Sponsorship and subscription are two different things (opens in a new tab)
• 1/10 Mei-Chun Chang: It is irresponsible to start subscribing without thinking clearly (opens in a new tab)
• 1/10 Miula Hung: As long as it is made clear from the beginning, audiences in this era do not hate karma (opens in a new tab)
• 1/10 Wang Yiting: What are the disadvantages of the subscription system? (opens in a new tab)
• 1/10 Qiu Taocheng: Why do Jonkers stop subscribing and raising funds (opens in a new tab)
• 1/11 Mr. Ou Fei: Are sponsorship and fundraising the same as paid subscriptions? (opens in a new tab)
• 1/13 Sun Zhihua: Looking at the feasibility of the subscription system from the fact that Jonker canceled the subscription system, is it suitable? (opens in a new tab)
• 1/15 Xu Youde: What do I think about Jiexingren not doing a subscription system? (opens in a new tab)
• 1/17 ETToday: Can a YouTuber survive only by getting a job? The embarrassing star revealed that his monthly expenditure is as high as 150,000 (opens in a new tab)
• ★(new) 1/20 Qiu Taocheng: A brief discussion on subscription fundraising (Part 1): How to understand “Jon Star people stop subscription system”

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Further reading

• [Lazy Bag] To subscribe or not to subscribe? That’s the question：Lazy Bag stopped raising funds for subscription event [Updated on the evening of February 2nd]
• A brief discussion on subscription fund-raising (Part 1): How to understand “囧Star people stop the subscription system”
• A Brief Discussion on Subscription Fundraising (Part 2): About the Choices and Breakthroughs of “Public Content” Creators