"Content-Moved Marketing" new book launched: Welcome to the era of content marketing

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Speaking of content marketing (Content Marketing), you may be familiar with it. In recent years, we can often see this term on mainstream media such as TV, newspapers or magazines, or we have seen related applications in some industry forums related to marketing and sales. If you connect to the Google search engine and try to search for the keyword content marketing, you can find up to 56 million search results. But do you really understand content marketing?

What exactly is content marketing? In fact, this is a marketing technique that attracts target audiences by creating and publishing valuable content. But unlike traditional advertising or marketing methods, the focus of content marketing is to establish long-term interactive relationships with customers; therefore, you can also regard content marketing as an art of communicating with customers without actively selling.

Well, it sounds a bit mysterious? In fact, content marketing is to only deliver useful information without deliberately promoting products or services. It is hoped that through continuous dialogue and communication with the target audience, it can subtly change their consumption behavior or habits, thereby generating goodwill and trust in your organization.

Of course, in addition to saving costs, content marketing has many obvious advantages, such as: it can help you obtain potential customers, increase brand awareness, improve media relations, and shorten the sales cycle. Most importantly, it can bring a lot of intelligence and fun to the target audience. It’s no wonder that according to the survey statistics of the American Content Marketing Institute (CMI), as many as 91% of B2B brands and 86% of B2C brands have begun to embrace content marketing, which is quite amazing!

No matter you are from different fields such as manufacturing, technology, cultural and creative industries, consumer industries, non-profit organizations or the public sector, if you can set a clear target audience and content strategy, produce useful and high-quality content, and then deliver and share it through various content platforms and social media… you can not only save advertising budgets and marketing costs, but also effectively integrate various internal and external resources, and can also achieve the purpose of publicity and sales.

You must know that at this moment when the cost of online advertising continues to rise, every company or organization must learn to “spend money wisely.” Therefore, everyone is more aware of the importance of content marketing, and can even consider it to be a prominent discipline in today’s marketing field. Having said that, just because content marketing has a promising future, every company and organization must now focus on producing unique content. In addition, many powerful brands, such as the BBC, Coca-Cola and Lego, have recently built extremely powerful content marketing business teams.

Overall, content marketing is not only a fashionable and trendy product, but also has actual value and significance. For example, the gourmet guide “Michelin Guide” published by the well-known French tire manufacturer Michelin has been popular among consumers because of its rich and detailed content since its publication in 1900. It is now a reputable international gourmet guide. The success of “Michelin Guide” goes without saying. It is not only the origin of content marketing, but also touches the hearts of countless businesses and fans every year when it is published. It can be said to be an excellent case in the field of content marketing.

Although there have been many reports and articles about content marketing, it is a pity that there are not many books on related topics. In particular, the views and discussions from the Taiwan market are often missing, and there is a lack of systematic introduction. Therefore, I established the “Content Hacker” website in the fall of 2017, hoping to observe and report on the diverse development of Taiwan’s content marketing field from my own perspective!

In recent years, I have often given lectures at companies and universities in Mainland China, Mainland China, and Taiwan. Many students and friends have told me that the concept of content marketing is not difficult, but it is easy to learn but hard to master! Therefore, everyone hopes to have a reference book that can be placed on the desk. Well, I have heard everyone’s voices. Following the publication of “[Slow Reading and Understanding in Seconds: Vista’s Digital Good Copywriting Analysis Time]” in 2018 (https://www.books.com.tw/exep/assp.php/vista/products/00 10794093?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201911)》, I have recently started writing content content marketing book, that is, this “[Content-driven Marketing]” (https://www.books.com.tw/exep/assp.php/vista/products/0010838761?utm_source=vista &utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201911)”, I hope to combine what I have learned and experienced over the years to write a reference book that is helpful to marketers.

I believe that if you see this, you should be somewhat curious or interested in content marketing, right? Well, in addition to thanking you for your support, I also look forward to working with you in the new era of content marketing that has arrived!

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★ Want to use content marketing to grow your business? Come and take a look at “Content-inspired marketing”.

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Vista

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Further reading

• Exclusive interview with Vista from China Broadcasting News Network’s “New Book Express”: Use FAB rules to formulate formulas to painlessly write super highlights
• What is “content marketing”? This is the magic of selling beautiful experiences and feelings
• Three steps to easily produce high-quality content: The writing skills I learned from “Content Touch Marketing”

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