Plan your content calendar for August: Father’s Day, Grandparents’ Day and Ghost Festival to show the sensibility of filial piety and remembrance.

The summer vacation has passed halfway, and many people are still living a happy holiday life. In addition to going out to eat, drink, and have fun together, it is best to find a good place to stay that can escape the heat and have air conditioning. Well, now’s the time to capitalize on these summer vacation topics and create a content marketing niche for yourself.

In addition to the heat all the way home this year, what other features does this summer vacation have? Next, let’s take a look at what festivals, solar terms and celebrity birthdays there are in August, which can be used as topics for content marketing, and then used to communicate with the target audience.

☆August horoscope:

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Leo: July 23 to August 22

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Virgo: August 23 to September 22

☆August content calendar/festivals and solar terms:

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#Father’s Day─August 8

Modern fathers are not necessarily less stressed than mothers. At the same time, they are constantly learning to be the “OK father” in the eyes of children in the new era. Remember to prepare some heart-warming father’s words, which are just right to be used in combination with marketing products specifically for middle-aged and elderly men. Even cake shops and beverage shops can also be used to promote some Father’s Day exclusive cakes and beverages.

#InternationalLefthandersDay─August 13

Suggestion: If you sell products specifically for left-handers, you can combine them with some current events to create interesting content marketing. Interesting videos like “Senior chooses a birthday gift for her left-handed boyfriend”.

#中元节─August 25

The Hungry Ghost Festival is a traditional day to worship good brothers. In addition to promoting big bags of snacks and drinks, you can also consider combining it with smart beads or remote control apps to create some special content marketing, such as “24-hour uninterrupted transcendence” and so on.

#grandparentsday─August 26

At present, Grandparents’ Day is not a global holiday, and the dates vary from place to place. Taiwan’s Ministry of Education launched the first Grandparents’ Day in 1999, scheduled to be held on the fourth Sunday of August.

There are many grandparents in Taiwan who help take care of their grandchildren. Therefore, content marketing can be used to introduce the needs of the elderly to their children and grandchildren, and further promote products for the elderly as a sign of filial piety.

☆Birthdays of important stars or celebrities:

Star:

• Luo Shifeng: August 2

• Peng Zhengmin: August 6

• Tiffany Hsu: August 7

*Dustin Hoffman: August 7

• Faye Wong: August 8

• Whitney Houston: August 9

• Zhang Huimei: August 9

• Suzuki Honami: August 14

• Ku Juji: August 18

*Sammi Cheng: August 19

• Feng Feifei: August 20

• Lin Huiping: August 20

• Alan Tam: August 23

• Elva Hsiao: August 24

• Xia Yuqiao: August 24

• Nicholas Tse: August 29

• Wu Qingfeng: August 30

*Richard Gill: August 31

Celebrities:

• Maupassant: August 5

• Jiang Weishui: August 6

• Andy Warhol: August 6

• Kuroyanagi Tetsuko: August 6

• Masayoshi Son: August 11

• Napoleon: August 15

*Deng Xiaoping: August 22

• Mother Teresa: August 27

*Hegel: August 27

• Haruhiko Mikimoto: August 28

☆ Seasonal ingredients

• water pear

• White hairtail fish

• watermelon

• Honeydew melon

• eggplant

• cantaloupe

• Abalone

• Cucumber

• blueberries

• raspberry

• anchovies

★ Photo Credit: Pixabay, Fabius Chin

★ If you want to know how to make good use of content marketing tools and achieve better marketing results with less cost, please sign up for the Ouchi expert lecture on August 10: Use less, earn more! Content Marketing Save Money.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.

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Further reading

• Time Weaver: Create a career blueprint with a content calendar
• Use the content calendar (with template) to find direction for your content strategy
• “The Little Voice of Vista”: How to Create a Content Calendar

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