Readmoo e-book announces 2018 annual reading report: books are on the shelves, money is coming in, and book lovers return with a full load
Following the release of the 7.8-inch mooInk+ e-book reader (opens in a new tab) in mid-September this year, the world’s largest Traditional Chinese The EPUB e-book service organization Readmoo e-book (opens in a new tab) announced the 2018 Annual Reading Report (opens in a new tab) today (December 18) at the International Conference Center on the third floor of the National Library.
This event kicked off at 11 am. After a brief opening by the marketing director He Wanfang (opens in a new tab) of Readmoo e-book (opens in a new tab), the company’s CEO Pang Wenzhen (opens in a new tab) interpreted and shared the 2018 reading report with everyone.
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2018 Annual Reading Report Highlights
CEO Pang first thanked her friends in the publishing industry. She pointed out that because of the generous authorization and cooperation of more than 1,700 publishing houses, Readmoo e-books (opens in a new tab) has been able to smoothly promote the development of e-books in recent years and provide more than 90,000 e-books to readers.
According to the 2018 annual reading report released today, Readmoo e-book (opens in a new tab) has slightly more female readers than men. Users aged 26 to 45 prefer to use mooInk+ e-book reader (opens in a new tab), smartphones, and prefer to buy books on Wednesdays and Sundays.
Looking at the 2018 top 100 bestseller list of Readmoo e-books (opens in a new tab), it can be found that business and literary novels accounted for 28% and 24% of the overall sales respectively, while inspirational growth and humanities and society were the third and fourth largest categories, accounting for 17% and 15% respectively. Although the number of works in the humanities and social sciences category is not the largest, several heavyweight works have occupied the top three places with overwhelming sales.
Bill. Bill Gates’ annual book selection “[True: Reversing the Ten Intuitive Bias and Discovering That Things Are Better Than You Think]” (https://www.books.com.tw/exep/assp.php/vista/products/0010790443?utm_source=v (opens in a new tab) ista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201812)” not only ranked first with outstanding sales results, but also set a record, becoming the most sold book in a short period of time in 2018. Harari is a regular on the Dumo bestseller list, except for 2018 The new work “[21 Lessons in the 21st Century]“(https://www.books.com.tw/exep/assp.php/vista/products/0010796370?utm_source=vista&utm_medium=ap-books&u (opens in a new tab) tm_content=recommend&utm_campaign=ap-201812)” won the second place on the best-selling list. In 2014, the work “The Great History of Mankind” and its sequel “The Great Destiny of Mankind”, which opened up its popularity, also ranked 3rd and 15th on the best-selling list respectively, becoming the author with the most works entering the top 100 bestsellers!
As for business and management books that are also popular among professionals, they are mainly ranked between 30th and 70th on the 2018 list, including: No. 30 “Deep Work Deep Work Power (opens in a new tab)”, No. 32 “High Performance Mind (opens in a new tab)”, No. 33 “Use your brain accurately (opens in a new tab)”, No. 34 “Building an Image Brain (opens in a new tab)”, No. 38 “[First-class people read, where do they draw the line? )”, No. 40 “Computer Toy Webmaster’s note-taking thinking technique (opens in a new tab)》, No. 51 Named “Precision Learning (opens in a new tab)”, No. 55 The name “Techniques for organizing ideas (opens in a new tab)” and No. 71 “Bullet Journaling (opens in a new tab)” etc.
Summarizing the business management books on this year’s list, most of them have the theme of image thinking, note-taking thinking, or the thinking technique of drawing key points through reading. It also provides various application techniques based on brain science or psychology, allowing readers to systematically organize external information, internal thinking, and more accurately manage life, no longer be too busy, and find their own quality of life.
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As for literary novels, which have always been popular among readers of Readmoo e-book (opens in a new tab), whether they are pure literature or popular literature, they are still the most popular book category among readers in 2018.
This list includes the works of many global best-selling authors: Dan Brown’s new work “Origin (opens in a new tab)” was only put on the shelves in September this year. It only took more than two months to reach the fifth place in the sales list. The power of the best-selling author is really amazing. In addition, people such as Haruki Murakami, Keigo Higashino and Spanish writer Carlos Ruiz Zafón, who is world-famous for the “Shadow of the Wind” series, are also on the list.
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Key insights into the e-book market
For this Dumo e-book 2018 annual reading report, interested friends can refer to the [Presentation] at the end of the article (https://www.slideshare.net/ecrowdmedia/2018yearinbooks (opens in a new tab)). In today’s press conference, CEO Pang not only reported to everyone the current market sales of Dumo e-books and readers’ reading habits, I also paid special attention to some of the information she shared.
For example, she sorted out the “small data” of Dumo e-books and found out that the reasonable price of e-books is between NT$151 and NT$200, which is NT$50 more than in the 2013 survey. In other words, it is the price of a cup of Starbucks coffee (opens in a new tab). CEO Pang said that they do not cut prices casually and do not want to damage the e-book market, but they are willing to stimulate consumption by book lovers through promotional methods such as giving away discount coupons.
After mooInk (opens in a new tab) came out, all Book lovers are very excited. This is the starting point of the positive cycle. When the cycle switch is activated, it will then lead to the participation of relevant industry players. When supply and demand gradually become balanced, then price (opens in a new tab) will definitely go in the direction that consumers expect.
Readmoo Readmoo e-book (opens in a new tab) can be said to be an important promoter of Taiwan’s e-book market. Since its establishment in 2012, from the introduction of e-books and the production of apps to the launch of its own mooInk+ (opens in a new tab) reader, it can be said that it has been one step at a time. CEO Pang once said, “The e-book reader is the last piece of the puzzle (opens in a new tab).” In 2017, the company launched its own e-book reader, which accelerated its performance.
Today, she also said sincerely: “Only by making a reader can I show my determination to make e-books.”
When we did it in the first year, reading peaked at three or four in the afternoon. As large-sized mobile phones become more and more popular, mobile reading has become very popular. Later I discovered that reading peaks in the middle of the night, with the highest reading time between 11 and 12 o’clock and 1 o’clock in the morning. But reading on your mobile phone before going to bed actually makes your eyes tired. So many people wrote to us and said that they hope to have (e-book reader (opens in a new tab)).
During today’s event, CEO Pang not only thanked various publishing houses for their assistance many times, but also thanked the participating media reporters and readers for their support. She smiled and said, “Only when books are on the shelves can money come in!” The guests at the meeting smiled knowingly, which also showed that everyone is full of hope for the future development of Taiwan’s e-book market.
E-book Industry Alumni Association
Participating in this annual event of the e-book industry today is like attending a class reunion in the book publishing circle. Not only did I get first-hand information, but I also met many old friends—such as the general manager of PChome Publishing Group B2C Business Group Wu Binling (opens in a new tab) and [Fanny] of Chengbang Group. Yang](https://www.facebook.com/fanny.yang.77 (opens in a new tab)), Xie Mingyu (opens in a new tab) deputy editor of “Vision” magazine, [Liu Pu] of “Mirror Literature” (h ttps://www.facebook.com/PatrickPuLIU (opens in a new tab)) editor and Akang (opens in a new tab), Xiaoshan et al.
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To be honest, the changes in Taiwan’s e-book market this year have not been small. In addition to the great improvement in e-book sales, various manufacturers have also continued to launch new e-book readers. The legendary Amazon is about to enter the Taiwan e-book market, which is highly anticipated. In this wave of promoting the development of e-books, we can see the presence of many manufacturers such as Rakuten Kobo, Dudu e-books, Blog to e-books (opens in a new tab) and TAAZE e-books (opens in a new tab), and the most critical role among them is Readmoo reading ink e-books (opens in a new tab).
Not only am I happy to see the sales of Dumo e-books hit new highs, but I also look forward to their leadership in making the development of Taiwan’s e-book market more dynamic and interesting in the future! Of course, as a young author who has published a book (opens in a new tab) this year, I also hope that I can work harder next year and hope to see my name on the best-seller list next year!
2018yearinbooks (opens in a new tab) from ecrowdmedia (opens in a new tab)
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★ Photo Credit: Readmoo e-book (opens in a new tab)
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
