Recommended preface to "Iron Rules for Selling Your Own Website: 68 Tips for Selling Your Website as soon as you launch it": Use the home field advantage to win exciting battles

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Everyone thinks Facebook or some e-commerce platforms are very convenient. Although Facebook is connected to more than one billion people, it is indeed a very convenient marketing channel, and online shopping platforms also gather a lot of traffic. However, we should not rely too much on a single social platform. We still have to find ways to establish our own “home field.”

“Home court” is really important, as you can see from this Universiade in Taipei. Taiwan won 26 gold medals, which not only set a new record in history, but also ranked third among all participating countries in total medals, second only to Japan and South Korea. It also highlighted the importance of home field advantage.

Similarly, if you can operate e-commerce or open an online store, if you can have your own home page, it will be more reliable than living on an e-commerce platform or Facebook, and it will be more proactive in terms of operations and development.

If merchants engaged in online business can set up their own websites, not only will they no longer have to look at the status of e-commerce platforms or online malls, they will also not have to pay “protection fees” (handling fees, advertising fees, etc.), or have to do discounts from time to time to meet the platform’s [promotion] (https://www.vistaschool.today/2017/11/social-marketing-class.html) needs. More importantly, they can manage their own customer relationships and have valuable member and order information.

Because in the past I ran the “Taiwan E-commerce Entrepreneurship Association” with several partners including Terry, Ryan, Xiaxia, etc., many people have asked me this question: Is it better to set up a shopping website by myself, or is it easier and more effective to open a store directly in an online mall? I think there is no standard answer, it must depend on each merchant’s products, services and needs. But one thing is certain, if you can set up your own website, you will have greater room for development and flexibility.

The reason why many merchants choose to settle on e-commerce platforms or online malls is not necessarily because they are worried about the technology or cost of setting up a website, but rather because of traffic considerations. Business owners are worried that if there are not enough customers to visit the website after it is established, performance will not be improved. However, Takeuchi Kenrei, the author of “[Iron Rules for Selling Your Own Website: 68 Tips to Make It a Big Sale Once You Launch It Online] (https://goo.gl/qB26U8)”, does not think so. He believes that as long as the product is strong enough, it can be sold like crazy without relying on the promotion of online shopping malls!

In addition, for merchants who also have physical stores, setting up their own website has another advantage, that is, it can guide consumers to physical stores, which is an advantage that online merchant platforms such as PChome Shopping Street and Rakuten Market Shopping Network cannot implement. This move not only integrates virtual online stores and physical offline stores to provide consumers with more convenient consumption choices, but also gives companies more opportunities to reach consumers.

In the book “Iron Rules for Selling Your Own Website: 68 Techniques to Make It Sell as soon as you launch your website”, the author also shared a lot of practical experience in running e-commerce, such as [Sales Page](https://www.vistacheng.com/tag/%E9%8A %B7%E5%94%AE%E9%A0%81) design logic, website copywriting skills, etc., can be said to be quite practical. If you are an online store owner, or are preparing to enter the field of e-commerce, I am happy to recommend this good book to you.

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★ Photo Credit: Arnel Hasanovic

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Further reading

• “Iron Rules for Selling Your Own Website: 68 Tips for Selling Your Website as soon as you post it” Recommended Preface: Use your home field advantage to win exciting battles
• “Amazon 2022: Bezos’ Strategic Blueprint for Conquering the World” Recommended Preface: Completely Deconstructing Amazon’s Business Model and Strategy
• Recommended Preface to Logistics Winning: E-commerce is a battle between logistics, cash flow and information flow

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