Recommended Preface to "Live Broadcast Marketing Revolution": From media, culture, entertainment, sports to e-commerce, live broadcast is about to change everything

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When walking on the road, we are easily attracted by the huge signboards on both sides of the road. Look, there is a beautiful woman smiling at you on an advertising sign not far away. After taking a closer look, you realize that this is an advertisement for a live broadcast platform. And when you open Facebook, you can often see various forms of live broadcast programs being carried out day and night, whether the content is product sales, book clubs or food shows, all of which are just to lock your and my eyeballs.

As we all know, 2016 is the “First Year of National Live Broadcasting”, which is particularly popular in China. Live streaming has not only become a hot word in the global entrepreneurial circle in recent years, but also various industries including social communities, e-commerce, media and communication industries have invested in this field. In this era where Internet celebrities are in power, it can really be said that the era of “universal live broadcast” has arrived!

According to a report by the Central News Agency, Taiwan’s media ecology has also been reshuffled in recent years. The coverage rate of the traditionally strong television media has dropped from 93% to 88%, while the coverage rate of the Internet has increased from 51% to 79%. It can be said that it is almost on par with television. What is even more noteworthy is that the age group of online readers is mostly between 20 and 49 years old, which happens to be the main group of people’s livelihood consumption.

When it comes to why live broadcasts can attract attention, it actually has little to do with the application of technology itself, but must return to human nature. You know, people generally like to join in the fun and interact, so when social media from Facebook onwards opened up live broadcasts for all, it quickly became a trend. Even traditional media figures Shen Chunhua and Huang Zijiao have joined the ranks of live broadcasting because they are optimistic about the future development of live broadcasting.

At the cusp of this crisis, the emergence of live broadcast has stimulated everyone’s imagination about the application of this technology. For example, you may have seen live broadcasts used to broadcast games and competitions, interact with celebrities, or even directly turn the Internet into a shopping mall for selling things.

But have you heard about it? Now you can also use live broadcast tools as a channel for real-time online questioning to help students solve various academic problems. Recently, the Teaching Development Center of National Taiwan University has taken the lead in launching the “Calculus Night” event in conjunction with the live broadcast boom, making watching live programs equivalent to having your own personal tutor.

Uncover the mystery behind the popularity of live streaming and open up new business markets

The power of live broadcast cannot be underestimated. There are more than 300 live broadcast platforms of various sizes on the other side of the country. Internet celebrities and live broadcast apps have also become part of the lives of the young generation, which is quite similar to the “Thousand Group War” of the group buying websites of the past. Gao Peide (Brett) Krause said: “This is just the beginning. Live streaming will change media, culture, entertainment, sports, e-commerce, and much more.”

Although Taiwan’s live broadcast market has just started, it is not difficult to see that relevant players are eager to catch up. In addition, China often plays a pivotal role in the Chinese-speaking market. In the future, it is expected to connect the Japanese, Korean and Southeast Asian markets through audio and video live broadcasts, thereby expanding business opportunities in the entire Asian market.

With the rise of live broadcasting, there are more and more books on live broadcasting in the market. However, most of the books I have read only mention the hot phenomenon of live broadcasting and some operating data, but ignore some key points. It seems that the depth of the book is relatively insufficient, and it also lacks a systematic arrangement of the development of live broadcasts and some observations on future scenarios.

The good news is that “[Live Broadcast Marketing Revolution](https://www.books.com.tw/exep/assp.php/vista/products/0010755621?utm_source=vista&utm_medium=ap-books&utm_cont ent=recommend&utm_campaign=ap-202005)” is not only a bit of a connection with the line, but also a connection with the surface. In addition to a detailed dismantling, introduction and summary of the concept, method and phenomenon of live broadcast, it also uses some space to explain the thinking of live broadcast and the conditions required for different industries to enter this field.

[This book](https://www.books.com.tw/exep/assp.php/vista/products/0010755621?utm_source=vista&utm_medium=ap- books&utm_content=recommend&utm_campaign=ap-201707) not only helps you solve the mystery of why live broadcasts suddenly became popular, but also introduces readers to how to plan precise themes so that live broadcasts can reach the crowd. In particular, how to firmly attract fans, the author also compiled seven rules that live broadcasters must master, including: press conference live broadcast mode, IP live broadcast mode, show live broadcast mode, limited time sale live broadcast mode, outdoor live broadcast mode, and appearance live broadcast mode, etc., which are all worthy of reference.

In addition, after investing in live broadcast and accumulating a certain amount of traffic, the issue of how to monetize the public’s attention is believed to be the focus of everyone’s curiosity and concern. I am very happy to participate in “[Live Broadcast Marketing Revolution](https://www.books.com.tw/exep/assp.php/vista/products/0010755621?utm_source=vista&utm_med ium=ap-books&utm_content=recommend&utm_campaign=ap-202005)”, you can also see the author’s sharing based on past operating experience. I believe it will be helpful to friends who are interested in entering the live broadcast industry.

[](https://www.books.com.tw/exep/assp.php/v ista/products/0010755621?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201707)

★ Featured image source: unsplash.com

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Further reading

• “Compound Interest Thinking: Make Small Changes Become Big Changes, Use Compound Interest to Improve the Long-term Effect of Life Profits” Recommended Preface: Wake up every day and be smarter than yesterday
• Recommended Preface to “Simon Learning Method”: Learn to be old, live to be old
• Recommended Preface to the Second Brain: Embrace the AI era, start by utilizing the second brain

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