Recommended Preface to "The King of Content Marketing": Make good use of the power of content and let us be content hackers!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7tkGejipVNSS_4AV -7k96dYcL6HtAdb7NUyl3JCAZJlE2_Gn7PEbL1ejDXuQ2_Ubc-NtpmUzwp-H9ZGrgwiwNQMOROAxdUgm- EMUNnh39bBar6y9YJzo2YiecR13SwooakWTARqUmsEue/s1600/%25E5%2585%25A7%25E5%25AE%25B 9%25E8%25A1%258C%25E9%258A%25B7%25E7%259A%2584%25E7%258E%258B%25E9%2581%2593.jpg)

Due to my many years of experience in the Internet industry and media circles, I understand not only product development, operations and marketing, but also [media communication] (https://www.vistacheng.com/how-to-write-a-press-release) and Interview Writing.

It can be regarded as a coincidence. In recent years, I have cooperated with many schools, media or organizations and opened a series of courses related to Copywriting and [Content Marketing](https://www.contenthacker.today/2018/01/content-mark eting-with-storytelling.html) and Personal Branding related courses have helped many friends in the industry clarify the relationship between content strategy and community management, and also helped everyone use good and touching content to improve marketing effectiveness, and then spread and spread the company’s brand image.

When I have free time, I will also be invited to give lectures at universities and colleges across Taiwan and have discussions with these lovely students. The topics of my speeches are diverse, but my classmates almost always ask me the same question, which is - in this digital age, what skills should we learn so as not to be eliminated by the fiercely competitive and rapidly advancing society?

[](https://blogger.googleuserc ontent.com/img/b/R29vZ2xl/AVvXsEjn-_xB0RtF3WyyKeUPXv_4bKz9NuVgeJzj0YcqYVEj2OXojofObLj9ZLse8QsfGiCt965lmK-P-DiXWm0Apzrp-BrQt0n2 hX94fg68DuX7Az1u7CyGvMLhgsurSwwcfLRsMcGYhBhncSbq/s1600/getImage.jpeg) According to Content Marketing Institute(Content The latest survey from the Marketing Institute shows that as many as 88% of marketers in the United States have adopted [content marketing] (https://www.vista.vc/2017/04/nsysu-content-marketing.html), and 76% of the respondents said they produced more content in 2017 than in 2016. It can be seen from this that many people actually already know the truth of “content is king”, but they have been slow to take action. Is it because they don’t know how to make good use of the power of content to drive?

Of course, there may also be many friends who are troubled by limited advertising budgets, and it is difficult to achieve good results through advertising as in the past. Not to mention the recent announcement by Facebook that it will take a series of actions in the hope of improving natural interactions between friends and family.

As a community editor, planner, marketer or business operator, it’s really hard not to get confused, right? Well, how should a fan page be run? How to communicate with the target audience (TA, Target Audience)? And in this era of the rise of communities, where should corporate brands and news media go?

Last fall (2017), I started running the “Content Hacker” website. Not only do I often write many articles related to copywriting, media communication, content marketing and even growth hacking, but I also share with you the cases of well-known domestic and foreign manufacturers through the “Content Hacker” lectures] (https://www.contenthacker.today/p/lecture.html) held regularly every month.

Through exchanges with many people in the industry, I was surprised to find that-it’s not that everyone doesn’t know how to make good use of the power of content, but they just don’t know where to start? Well, my ability to run courses, give lectures or write articles by myself is actually very limited.

Recently I learned that Qifeng Information Co., Ltd. has introduced “[The King of Content Marketing: Touching and Eye-catching Internet Marketing Techniques Revealed]” (https://www.books.com.tw/exep/assp.php/vista/products/00107834 73?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201804)”, I only spent one night reading it, and I felt really happy. For many friends who want to get a glimpse of the secrets of content marketing, this is indeed an excellent introductory reference book.

Not only did I immediately share this information with my students, but I am also happy to recommend this good book to everyone. If you are interested in trying content marketing, or want to learn the correct concepts and processes of content production, this book “[The King of Content Marketing: Touching and Eye-catching Internet Marketing Techniques Revealed]” (https://www.books.com.tw/exep/assp.php/vista/ products/0010783473?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201804)》It is worth buying. The reason for recommendation is simple, because this book not only introduces theory, but also shares many outstanding cases in Japan.

This book is really worth owning and can be kept on your desk and read at any time. Of course, if you have any questions about content marketing and copywriting, you are also welcome to contact me through the “[Content Hacker] (https://www.contenthacker.today/)” website or [Content Hacker Club] (https://www.facebook.com/groups/content.hacker.club/), or take my [Online Course] (https://hahow.in/cr/content-power).

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4UY6cVxVyFtlXsXOJLgqh7yhZWCp tFikzNGsnPRrU0eCnv2Pt648nCFjL-CtmkzrNkfqD7iO9Ev7FnWFyaiNUwGzn_E3jNCmY37AW7lf9-1eytedvN5VCaDQ hhYs6YXmRIvnS2k_A7yUh/s1600/%25E5%2585%25A7%25E5%25AE%25B9%25E8%25A1%258C%25E9%258A%25B7%25 E7%259A%2584%25E7%258E%258B%25E9%2581%2593%25E6%2597%25A5%25E6%2596%2587%25E6%259B%25B8.jpg)

★ Photo Credit: rawpixel.com

☛ Want to learn how to use newsletters for content marketing? Come and sign up for “Content Hacking” April Lecture.

★Vista Reading Club April Special: “The Most Productive Year”

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

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Further reading

• “Why are my fans ignoring me?” 》Recommendation: How to do content marketing?
• Recommended sequence for “Traffic Pool”: Create traffic, start with excellence
• “Compound Interest Thinking: Make Small Changes Become Big Changes, Use Compound Interest to Improve the Long-term Effect of Life Profits” Recommended Preface: Wake up every day and be smarter than yesterday

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