Recommended sequence for "Relying on Relationships to Keep Selling": It doesn't matter if you have relationships
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](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqGT4g_VFP7fYVNVDPpqBsk8HbtTqUPDtIOIYrQxnwdNvrMOqaC z7YJnmR-PqPymj8qPjII60s-SGvvoWaPHSYtx6i0mtTMpj4SqNfLMMe6zZLTLqCuhmnY1d7e_Ez834vkLqgu8eEtMV_/s1600/relationship.jpg)
Once upon a time, we were used to checking blogs for word-of-mouth reviews before having dinner together; when downloading an app, everyone would check the rankings in the App Store or Google Play first. When shopping, don’t forget to shop around, hoping to balance quality and price.
Times are changing rapidly, and people’s consumption behavior has also been affected by environmental changes and technological impact. Nowadays, everyone will refer to the opinions of the community before consuming, or pay attention to various word-of-mouth and rankings. This is indeed a daily life, and it is also an aspect that many businesses must pay attention to.
If you want to create best-selling products, merchants must not follow traditional business thinking, reuse traditional marketing strategies and sales techniques, and ignore the real needs of consumers. After all, in this ever-changing mobile era, the public has many channels for obtaining information and is accustomed to purchasing goods through different channels. The rise of content marketing shows that selling products is not as good as telling a good story; in other words, experience is far more important than price!
Just like “[Rely on relationships to keep selling](https://www.books.com.tw/exep/assp.php/vista/products/0010750222?utm_source=vista&utm_medium=ap-bo oks&utm_content=recommend&utm_campaign=ap-201903)” author [Masahiro Fujimura] (https://ameblo.jp/ex-ma11091520sukotto/) said that the era of community economy is coming! Nowadays, the general public is accustomed to obtaining information from communities. If merchants can brew and ferment various topics in a timely manner (think of the example of Quanlian’s social marketing in recent years) and create the fun and impulsiveness of consumption, consumers will naturally be willing to buy goods and even actively share their experience, which will also achieve the purpose of spreading information.
As long as it is managed properly, this is a kind of [relationship marketing] that enters a positive cycle (https://zh.wikipedia.org/wiki/%E5%85%B3%E7%B3%BB%E8%90%A5%E9%94%80). In other words, there is no need to be cautious about changes in consumption patterns. For industry players, this is a huge opportunity. Instead of spending a bunch of advertising budget on a large number of customer groups, it is better to focus on the established customer group, properly establish a close relationship, thereby creating value for both parties, and achieve [this book](https://www.books.com.tw/exep/assp.php/vista/produc ts/0010750222?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201903) mentioned the highest state of “relying on relationships to keep selling”!
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Further reading
- Recommendation of “Relying on Relationships to Keep Selling”: If you have relationships, it doesn’t matter!
- I read “Small Group Effect: The Invisible Power Sweeping Massive Users”: Make good use of profit drivers to gain an advantage in the era of quick success
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