Selling without selling is content marketing──Experiences from participating in the Content Hacker Reading Club (CHRC1)
The author of this article, Huifen, is currently engaged in the beauty and bodybuilding industry and is a student of the Content Hackers Reading Club. Thank you for authorizing “Content Hacker” to reprint. Thank you hereby.
Before participating in this Content Hacker Reading Club, I actually had no idea about marketing and was not sensitive enough to numbers. But after this book club exchange, I felt that content marketing is a very special tool.
From the introduction and group discussion in the book club, I learned that content marketing is not just aimless writing an article. It is considered marketing. It is about producing content that captures the attention of potential customers, and using this to find out the relevant needs of potential customers, paving the way for subsequent product sales.
Marketing used to feel like promotion to me. It seemed that only promotion could create revenue for merchants. However, customers who are attracted by promotional activities will also leave when the promotion ends. They often buy wherever they are cheaper. They are as uncertain as nomads and cannot become long-term customers. But now times are gradually changing. Many customers no longer stick to price orientation, but prefer products with warmth and feeling. This is exactly what content marketing can appeal to.
As far as the beauty and body care industry in which I work is concerned, I actually don’t like to follow the traditional sales promotion route, but rather emphasize the beauty brought to consumers by using exclusive technologies and products. Today is the Internet age. Before everyone wants to buy a product or service, they will definitely say “Wait a minute, let me search first.” Therefore, before producing content, not only must the article be easily indexed by search engines (https://www.contenthacker.today/2018/02/7-seo-tips-better-google-search-results.html), but also further settings must be made Only with a more accurate persona can the aesthetic article content produced be “guaranteed” to hit the target audience’s heart.
I also learned from this book club that there are more and more new technologies that can interact with customers. Through the teachers’ introduction, I learned that you can now interact with customers through Facebook chatbot to shorten the distance between businesses and customers. At the same time, through these online interactions, we can better understand customer needs.
We can use content marketing to create expectations among customers and achieve “sales without selling”. Providing useful content so that customers can associate it with our products at any time is not only something that traditional marketing cannot achieve, but it is also the direction we should work hard in the future!
★ Content Hacking Lecture Series (CHL5): How to run corporate official websites, blogs and publications [Registration now]
★ Recommended reading:
★ Content Hacking Lecture Series (CHL6): How to use presentations for content marketing [Registration now]
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
Further reading
- Professionalism is your content experiences from participating in Content Hacking Reading Club (CHRC1)
- Although content marketing knowledge is beautiful, it can only be followed by hands-on practice──Experiences from participating in the Content Hacker Book Club (CHRC1)
- [Da Nei Net Excerpt First Issue] Use the power of content to fall in love with consumers!
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