"Super Speed ​​Writing: Write heart-breaking key sentences in 30 seconds, and you can become a master of copywriting marketing with zero basic knowledge" Recommended Preface: Master readers' thinki...

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No matter how you look at it, 2020 is definitely an extremely special year. Affected by the COVID-19 epidemic that is raging around the world, overnight, working from home is no longer just a fashionable and avant-garde term, but a real daily life, which also forces us to face the great changes in the ruthless era.

Maybe you would like to ask me a question: The great changes brought about by the epidemic are really scary. So, is there any way to improve yourself and not be eliminated by the ruthless times?

The answer is yes, as former British Prime Minister Winston Churchill said: “Don’t waste a good crisis.” You must know that every crisis hides huge opportunities. As the greater the crisis strikes, the opportunities behind it tend to become greater. If you can make good use of your time to study, in addition to improving your own education, you will also have the opportunity to break through and achieve better development.

Especially in this era that emphasizes cross-field development, the ability to communicate and express has become even more important! Therefore, I often encourage students in the writing class not only to read more books, newspapers and magazines, but also to think carefully, and at the same time, concretely output their own thoughts and opinions into articles one after another (of course, it would also be great if you want to make them into videos or podcasts).

In recent years, I have often taught courses such as [Content Marketing] (https://www.contenthacker.today/search?q=%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7) and [Copywriting] (https://www.writing.vc/) in three places across the Taiwan Strait, and I have also made many friends who love writing. Because of work, I have read all kinds of books related to writing topics, among which this book “[Super Speed Writing](https://www.books.com.tw/exep/assp.php/vista/products/0010861” will be published 319?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202007)》, which left a deep impression on me.

To be honest, I have read a lot of writing teaching [books] (https://www.books.com.tw/exep/assp.php/vista/products/0010861319?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202006) over the years. Unfortunately, too many of them talk about theories and concepts, and it is difficult to guide readers step by step to write their own world. Having said that, this is also the original intention of why I started promoting the “Vista Writing Companion Program” in January 2019.

This book Although the author Lu Bai is very young, he has rich experience in new media copywriting. He has served as Tencent product manager, Qianliao Master writing class lecturer, and Media Boss New Media Business School tutor. He also served as a consultant for multiple new media public accounts at the same time, which can be said to be quite active.

I was surprised to find that the background of this young author seems to be somewhat similar to mine! We all once worked as product managers in well-known Internet companies. Perhaps because of this experience, his articles are not only well-written, but also able to use the thinking of product development to put himself in someone else’s shoes and understand people’s hearts. Therefore, it is not surprising that I have written more than a hundred viral articles with 100,000 views and dozens of popular articles with millions of views…

The author writes in [this book](https://www.books.com.tw/exep/assp.php/vista/products/0010861319?utm_source=vista&utm_medium=ap-books&utm_conten t=recommend&utm_campaign=ap-202007) covers seven aspects of writing skills, including title, topic selection, beginning, structure, story, golden sentence and ending. Not only does he generously share how he quickly wrote a new media hit article with 100,000 views, he also secretly reveals how to increase income by improving writing skills.

I especially like that he looks at writing from the perspective of “reader thinking”, which means that when writing, you can’t just focus on writing what you want to write (ht tps://www.contenthacker.today/2019/03/how-to-create-a-social-media-strategy-for-content-marketing.html), and you must think from the reader’s perspective: What do this group of people need? What do they want to see? Not only keep an eye on keywords and current affairs trends, but also quickly find the topics that everyone is most concerned about, most willing to read and most willing to talk about, but also have a deep understanding of the needs of readers. In other words, you must express your opinions and the key points you want to say in a way that readers are willing to accept. In this way, you can effectively attract readers.

If you are interested in learning writing skills, you are welcome to take my online class or [discuss] with me (https://jumpstart.best/services/vista-writing-program/). If you hope to have a reference book for writing, I am also happy to recommend Lu Bai’s new book “[Super Speed ​​Writing] (https://www.books.com.tw/exep/assp.php/vista/products/0010861319?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202007)”. Let us work together to become an indispensable copywriting marketing master in this era!

★ Featured Image Source: Unsplash

★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.

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Further reading

• “77 Copywriting Promotion Techniques That Will Make People Buy Their Fingers” Recommended Preface: Copywriting is a spiritual journey
• “77 Copywriting Promotion Tips That Will Make People Buy Their Fingers” Recommended Preface: Copywriting is a spiritual journey
• I watched “The Giants’ Notes”: A gorgeous turn from notes to records

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