Take stock of development history, concepts, vision and value proposition, and easily write an eye-catching company profile
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I often have the opportunity to teach “[Media Communication and Press Release Writing] (https://www.contenthacker.today/2017/10/how-to-write-a-press-release.html)” related courses to friends in the corporate world. Over the past few years, the content of the course has been updated and iterated several times, but there is one link that must be taught in every course, and everyone is very interested - that is, how to write a good company profile?
If you have the need to write a press release yourself, or have the opportunity to read press releases written by other companies, you should often see a company profile at the bottom of the press release. Even if your company rarely sends out press releases, you should still write an introduction to your company on the official website!
Whether it is a press release or an official website, the company profile is really important. The reason is very simple, because it is the starting point for the general public to know us. So, let’s talk about how to write a company profile today!
Many people have told me that company profiles are not easy to write! This is because it is difficult for ordinary people to explain the company’s ins and outs, product lines, corporate culture and unique value proposition in just a few hundred words, so they often don’t know where to start?
In the course “Media Communication and Press Release Writing”, I gave many examples to share with the students. You can learn writing skills by observing the cases of other companies. I also suggest that before you start writing your company profile, you might as well take stock of your company’s characteristics, culture, and assets.
For example, we can first think about:
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When was your company founded? What are the main products?
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How many employees does your company have? In which cities do you have a presence?
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What awards has your company received? What milestones were achieved?
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When and under what circumstances has your company set a special record?
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What is your company’s vision and value proposition?
If you can answer the above questions, I believe you will have enough material to write a company profile. Next, let us look at a few actual cases, I believe you can find more reference directions.
In Taiwan, [LINE, which has 21 million monthly active users] (https://www.leveraging.today/2018/12/2018-line-at-party.html), I believe is a company that everyone is familiar with. How is their company profile written? After carefully dismantling LINE’s profile, it is not difficult to find that they first talk about the corporate philosophy, then introduce the time and original intention of the company’s founding, and then talk about the development vision and value proposition. Finally, I don’t forget to urge everyone to visit the official website to get more information.
Headquartered in Japan, LINE (NYSE:LN/TSE:3938), with the corporate mission of “bringing you and me closer”, is committed to closely connecting people, information and society through a variety of mobile services and content. Since its launch in the form of communication software in June 2011, it has now promoted its diversified global ecosystem and extended its reach to artificial intelligence, financial technology and other fields, actively realizing the vision of “smart portal”, allowing users to enjoy the most immediate and convenient mobile life. For more information, please visit the official website: http://linecorp.com/zh-hant/
Let’s take a look at another example. Entrepreneur Brothers is an e-commerce company founded by the brothers Guo Shuqi and Guo Jiaqi. In the company profile, they also briefly and comprehensively introduced the origin of the business, growth experience (it has been successfully listed on the counter), and the performance of its website; at the same time, they did not forget to advertise themselves, telling them that they are currently the largest company in the field of limited-time home delivery and group buying in Taiwan, which can effectively attract the attention of the public.
[Entrepreneur Brothers Co., Ltd.] (https://www.kuobrothers.com/) (stock code: 8477), founded in May 2012, is an online e-commerce company officially listed on the Taiwan Securities Market. It operates two major e-commerce websites such as “Lifestyle Market” and “Yummy Market”. In 2016, it entered the B2B2C e-commerce field, and its subsidiary “Pinecon Shopping Co., Ltd.” operates the e-commerce platform “Pinecon Shopping”. The company has grown rapidly since its establishment and is now the largest company in the field of limited-time home delivery and group purchasing in Taiwan. For more information, please link to the company’s official website http://www.kuobrothers.com
Finally, let’s find out how Lotte Travel introduces itself to everyone? Tell them from the beginning that they are part of the Rakuten Group, giving people a sense of trust. Secondly, it also mentioned the founding time and service projects, and also explained the group’s philosophy and vision, which can be said to be clear and clear. Also because of the Lotte Group’s brand name, people can feel the meticulous and considerate service of Japanese companies from between the lines.
“[Rakuten Travel] (https://travel.rakuten.com.tw/)”, one of Japan’s largest hotel reservation websites, is a travel reservation service provided by Rakuten Group, which operates Japan’s largest online shopping “Rakuten Market” and other businesses. Since its launch in 2001, it has provided domestic and overseas accommodation facilities, travel package itineraries, car rentals, express bus and other online reservation services. Based on the Lotte Group’s shared philosophy of “Empowerment”, we help ordinary consumers find accommodation facilities that meet their needs, and at the same time support the revitalization of accommodation facilities and areas. Taiwan Rakuten Travel Website: http://travel.rakuten.com.tw/
From the above three cases, we can find that although the company attributes are different, these companies all mentioned their founding history, service projects, concept vision and value proposition in their company profiles. This also echoes the five aspects I asked everyone to think about above. I hope it can be used as a reference when writing a company profile.
If you want to know more tips about writing company profiles, welcome to sign up and I will teach you in “天地人”, “Innovative Future School” and “[Pan Science Academy](https://events.panmedia.asi a/events/e1811281208995001/%E5%93%81%E7%89%8C%E8%A1%8C%E9%8A%B7%E5%AA%92%E9%AB%94%E5%85%AC%E9%97%9 C%E8%A1%93/%E6%B3%9B%E7%A7%91%E5%AD%B8%E9%99%A2)” courses, or buy the book “[Slow Reading to Understand in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)” to read!
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: rawpixel
Further reading
- Establishing good public relations starts with media communication and press release writing
- How to get your website content included in Google News?
- “Brand Marketing Media Public Relations Skills” course experience: Understand the media ecosystem and master the direction of community management
