The gig economy era is coming! Use briefings to create a super individual business model
This article is written by Liu Yiyou and is Presentation． Founder of Easy Presentation Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
The era of gig economy is coming
From “The End of Employment: Your Future Does Not Belong to Any Company” in 2016 to “[Slash Youth: New Global Career Trends, Embrace a More Valuable Multi-Job Life]” in 2017 (https ://www.books.com.tw/exep/assp.php/vista/products/0010762201?utm_source=vista&utm_medium=ap-books&utm_content=recomm end&utm_campaign=ap-201802)” to this year’s “[The gig economy is here: a head-breaking MBA innovation course, teaching you to bravely challenge a multi-faceted life with multiple incomes and multiple job identities](https://www.books.com.tw/products/001077 6915?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201802)”, these books are conveying a message: “The era of the end of employment has arrived!”
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Hard work is no longer a guarantee of a stable life, but a basic threshold. /Liu Yiyou
Hard work no longer guarantees a stable life, and work patterns begin to change qualitatively and quantitatively. Even if you can’t lead a diverse life with multiple professions and identities like “Slash Youth (Slash)”, you should still think about how to have a skill and make a living on it? This is the spirit that “Gig Economy” wants to convey.
Even if you don’t start a business, you should have an entrepreneurial spirit
Entrepreneurship has become quite popular in recent years. While the threshold for employment continues to rise, the threshold for micro-entrepreneurship is also falling. The popularization of production tools has caused the cost of creating output to continue to fall, allowing us to use minimal capital equipment to maintain operations; and the reach of the Internet has allowed us to face the market directly, allowing more people to see ourselves and create more business opportunities.
Even if you don’t start a business, you should have entrepreneurial spirit. And entrepreneurship is not about being self-employed or being employed, but about creating a new system. This system may be a new workflow or a new business model, such as improving work efficiency or creating a second income through one skill (https://www.contenthacker.today/2018/02/rich-20-something.html).
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The threshold for micro-entrepreneurship is getting lower and lower, and everyone can start a business. /Liu Yiyou
If you have a skill, you also need to know how to market yourself
Archimedes once said, “Give me a lever long enough, put it on a fulcrum, and I can lift the entire earth.” Any system has leverage points, whether it is a mechanical system with real levers and fulcrums, or a more complex system such as ordinary people’s careers and lives. With the same hard work, sometimes your efforts will be greatly rewarded, but sometimes not. The key is whether the levers and fulcrums are placed in a more strategic position?
If you imagine every node on the Internet as numerous “fulcrums”, as long as you choose the right fulcrum, you can create quite amazing effects, and the effects will be multiples, for example, “[Internet Celebrity Economy](https://wiki.mbalib.com/zh-tw /%E7%BD%91%E7%BA%A2%E7%BB%8F%E6%B5%8E)” and “Knowledge Realization”.
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Archimedes said: “Give me a lever long enough, put it on a fulcrum, and I can lift the entire earth.”
Make good use of digital tools to build your personal career and brand
If you have a skill and want to use it to generate income, what should you do? First of all, you must let the market and customers see, check, and buy it. There are now many digital platforms and tools that can help you do this.
Sharing my personal operating experience: As a knowledge worker, the output of content is very important. I will use presentation software to make content into materials through text, images, presentations, videos, etc., and place them on Blog, presentation website SlideShare and YouTube as my “base”; and then put the materials on social networking sites (such as Li nkedIn, Facebook, Instagram) to increase exposure, which is a passive defense because the click rate is not high; on the other hand, you can send the material through E-mail or LINE@, which is a proactive attack and has a relatively high reach rate.
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There are many paid and free platforms or tools you can use to build your personal brand. /Liu Yiyou
When you see this, you should find that all the materials are completed at once using the briefing, but produced in different forms (briefing, text, images, videos). In addition to materials, briefing can also help you complete many products that you will need for your one-person business. What are some?
● Resume (Resume or Model Card) You may need a concise one-page resume to present yourself. Whether it is in physical print or digital format, it can be easily produced through a presentation.
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As a lecturer and consultant, a one-page resume is absolutely essential/Liu Yiyou
● Fundraising presentation, sales presentation (Pitch Deck or Sales Kits)
When you need to raise funds in the early stages of starting a business, you absolutely need a Pitch Deck to persuade investors to obtain funds, attract like-minded partners, find third parties for technical support, or participate in startup competitions to win bonuses and media attention, etc. The content will vary depending on the type of product and the stage of Business Model; there will also be different focuses for different objects and resource acquisition projects. We will discuss this in detail when we have the opportunity.
Another one that is also very important is the [Sales Kits] (https://www.managertoday.com.tw/articles/view/52412) facing customers, which mainly answer three aspects and six questions: brand awareness (Who we are? What we do?), field expertise (When can we help? how can we help?), and purchase incentives (Why you need us? where can you find us?).
The details may vary from person to person, but the key lies in “leveraging strengths and avoiding weaknesses” and “key points of concern to customers and users.” The emphasis on new customers and existing customers is also different, and different versions are usually prepared.
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The standard structure of a sales presentation (Sales Kit)/Liu Yiyou
● Marketing Collaterals Banners, flyers, posters, catalogs, roadshows, promotion materials and copywriting can all be completed by yourself through presentations, subject to budget considerations.
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The function of the presentation can easily create above-level marketing materials/internet pictures.
● Operation Management
From itinerary planning, meeting proposals, progress reports, annual monthly reports to knowledge management and other organizational operations and management, these are all areas that Presentation can play.
● Training Materials
If the products you provide are training-related, briefings are one of the indispensable tools, including training briefings and training handouts. Regarding the key points of making training presentations, you can refer to this article “[Fifteen Suggestions for Making Training Presentations] (https://easypresentation2016.blogspot.tw/2017/12/training-material.html)”.
Are you ready to face the rapid changes in the world?
The world is changing, and you and I are all part of it. From the Internet to the Internet of Things, blockchain, virtual reality to artificial intelligence, they are all affecting our world at a faster speed; whether we are willing or not, everyone has to make changes or be changed. Are you ready?
★This article is written by Liu Yiyou, for Presentation. Founder of Easy Presentation Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for the permission to reprint, hereby thank you.
★ Recommended reading: Having a briefing meeting? Develop seven habits that improve your professional presentation skills
★ Content Hacker Book Club: The power of content: don’t sell products! Use “content marketing” to let customers come to you! [Registration now]
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)“
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