"The Little Voice of Vista": How to Host a Webinar
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As we all know, due to the impact of the COVID-19 epidemic in the past two years, many activities and training courses have been forced to move online, which has also led to a new wave of digital transformation. Over the past few days, I believe everyone has become very accustomed to using digital tools for meetings! For this reason, the frequency of use of video conferencing and webinars in industry, academia, and the public sector has increased significantly in the past year, and their popularity is not to mention.
According to a survey by the video conferencing platform [ClickMeeting] (https://blog.clickmeeting.com/), the number of virtual events provided by the company worldwide has grown rapidly in 2020, an increase of nearly 270% compared with 2019. It is obvious that the industry has generally accepted online methods to drive sales and increase brand awareness.
In addition, the American Content Marketing Association previously released a survey stating that the biggest changes in 2020 are as follows:
Physical events dropped from 73% to 42% in one breath, while virtual events, webinars and online courses increased from 57% to 67%, and live content also increased from 10% to 29%. In view of the advantages of online events, more and more companies and organizations have decided to incorporate webinars and live broadcasts into their content marketing strategies. It’s not hard to imagine that this will become the new normal.
There is no doubt that webinar will be a powerful [content marketing](https://www.vistacheng.com/search/label/content marketing) tool. Its advantages include a wide audience reach, flexibility in time and location, easy data capture and statistics, and relatively low production costs compared to physical events. In addition, webinars are also beneficial for business sales. Businesses can increase their visibility through meaningful conversations with potential customers while providing specific value to the target audience.
Taking the order conversion rate that the industry cares most about, although the average conversion rate will vary depending on the theme and type of the seminar, according to a report by on24.com, the average conversion rate of communication product webinars is 68.78%, and for continuing education webinars, the average conversion rate can also reach 36.82%, which can be said to be an outstanding performance!
As for the length of the webinar, according to a survey by BigMarker, 44% of participants prefer a meeting that is about 45 minutes long, and another 41% said they would like to be 30 minutes long.
Therefore, if your company is going to hold a webinar, it is recommended to limit the time to 30 to 40 minutes. The best time to hold the meeting is in the morning, when everyone is most energetic and has more time to attend the meeting.
As for how to host a webinar? You can refer to the following seven steps:
1. Select a webinar platform
First of all, you must understand the purpose of holding a webinar, such as online teaching or product demonstration, etc., and then choose a webinar platform based on your needs. There are currently many free and paid platforms to choose from, such as the familiar Zoom, Google Meet, etc. In addition to choosing the right platform, of course you also need to purchase related software and hardware equipment such as microphones and web cameras.
2. Set event theme
Think clearly about the purpose of your webinar? Want to increase orders? Launching a new product? Or want to provide customer service? To run a successful webinar, it’s best to be focused and prepared, and to make sure your audience is interested in listening to the entire event and not leaving in the middle.
3. Select a suitable date and time
If you want your webinar to reach as many target audiences as possible, then choose the right date and time carefully. According to foreign surveys, the attendance rate of webinars held between 9 a.m. and 11 a.m. is 93% higher than that of other time periods.
4. Design your brand
In addition to choosing a great topic for your webinar, remember to create relevant images and landing pages that match your brand. Include a link to the registration page, speaker name, and a compelling call to action. Also, consider creating a catchy hashtag to promote your webinar on social media.
5. Send event invitations
To hold a successful webinar, necessary marketing is essential. Please allow a month-long promotion period and send email invitations to your customers or targeted audiences at least in advance. Also don’t forget to promote your webinar on your website and social media to remind people to sign up.
6. Prior testing and drills
In addition to preparing your presentation files and rehearsing them in advance, you will also need to conduct a technical review of your webinar. Make sure the event runs smoothly, allow participants to log in smoothly, and handle all technical support issues before the event.
7. Follow-up and review
When hosting a webinar, remember to give all attendees the freedom to ask questions or fill out a short questionnaire. After the meeting, remember to send a thank you note or a short survey to collect feedback from attendees about the webinar. Of course, please be sure to mention the time of the next event or a related [call to action](https://www.contenthacker.today/search?q=call to action) in your letter.
I believe that if you can follow the above seven steps, you will be able to host a wonderful webinar. If you still have any questions, you are welcome to leave a message to discuss with me!
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Further reading
- “The Little Voice of Vista”: How to Prepare to Work from Home
- “Vista’s Little Voice”: Have you started writing your “Achievements List”
- “Vista’s Little Voice”: Vista Reading 2/13/2022 - 2/19/2022
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