Three things "Learning to Sales with the Wolf of Wall Street" taught me: products, trust and relationships

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Perhaps in the movie “The Wolf of Wall Street”, Leonardo. DiCaprio plays Jordan. Belfort(Jordan Belfort) left such a vivid impression on people, or maybe it was the “straight-line sales persuasion system” developed by me that convinced me. So I saw this book “Learn to Sales with the Wolf of Wall Street” in the bookstore this evening. I quickly flipped through a few pages and decided to take it home.

In a nutshell, the so-called “Straight Line Sales and Persuasion System” uses a series of pre-planned steps to adhere to strict sales disciplines from the first contact with the customer to the final successful sale of the product, so that potential customers can stay on the straight line and move toward completing the transaction.

Author Jordon. Belfort tells us that the so-called “Straight Line” sales method is to follow a straight line from the beginning of the sale to the completion of the transaction and not exceed the boundary; moreover, you should also avoid talking about other irrelevant topics that are not closely related to the sales. Otherwise, it is just like letting the customer take control of everything, and no matter how much you say, it will be just useless nonsense.

He further mentioned that if you want to increase the transaction ratio, you must create three major factors in the minds of potential customers, namely:

2. A product, idea, or concept.

3. You, trust and relationships.

4. Potential customers must trust your company.

I very much agree with these three elements, and in the process of reading this book, I found that I have already been practicing this! Take the “[Content Power: The Super Power of Building Brands] (https://goo.gl/ieEctU)” online course that I am currently preparing as an example, which can corroborate these three major elements.

product, idea or idea

First point, if you want to successfully sell a product, it is very important whether the product itself has sufficient value and utility! If we try to draw a continuous spectrum for a product, “absolute uncertainty” can only score one point for its value and utility, while “absolute certainty” can score ten points. Between one and ten points is the score that industry players need to strive for.

If a potential customer loves your product so much and is willing to give you a 10-point rating, it means it is easy for him to pay for it. But if you give it only one point, of course it means something is very wrong! But the answer may not be so extreme or simple. Many times the potential customer will give a score such as five points, indicating that he is hesitant. Faced with this indecisive situation, as sellers, of course you and I have to work hard to “pull the hole”!

In this social era, “Content Power” is an ability that everyone needs to possess. Teacher Vista hopes that through this online course, we can organize a complete, easy-to-learn, and easy-to-use structure for everyone. This course starts from the teaching of writing skills and introduces how to produce high-quality and attractive content. The topics include copywriting, content marketing, content strategy and other related aspects, so that you can become a content hacker.

Just like from the page of the online course “Content Power: The Super Power of Building Brands”, I can see that several students who have purchased the course have asked many great questions. For example, a friend mentioned that he hopes to understand the structure of article writing. Some people said that they must take this opportunity to increase the content power. Others asked how to organize the content so that it is easy to read and not boring… These are common problems encountered in the content production process, and they are also consistent with my original intention of designing the “[Content Power] (https://goo.gl/ieEctU)” online course.

The “Content Power” online course officially started raising funds yesterday (at noon on January 3), and by this evening it has successfully reached 100% of the target. Although it is still far from success—but judging from the feedback from several students who have purchased the course, the product “Content Power” should have a good start, right?

You, trust and relationships

Product strength is important, but the feelings the seller brings to others are equally critical. Are you agreeable? Is it trustworthy? Are you an expert in this field? Whether you can put customer needs as your first priority is also closely related to sales performance.

If your answers to the above questions are yes, then you have a chance to get ten points on the certainty scale. In other words, when you gain the trust of potential customers, you will naturally have a better chance of getting orders than others!

Take the promotion of the “Content Power” online course as an example. Perhaps because of my past experience in media services, I have continued to write and run self-media over the years, or I have offered copywriting and other related courses in recent years. Therefore, as soon as the course went online at noon yesterday, several friends immediately pre-ordered it. Some students also left messages on the course page, saying, “I’m really looking forward to it, let’s unlock the fundraising course together!”, or “I must support V’s content power, and I’m looking forward to the day when the course starts!”

Although it is still in the fundraising stage and no one has seen the content of the course at all, I am really touched because the small accumulation in the past has turned into the trust given by these students! It also makes me want to help everyone regain the joy and achievement of writing.

Potential customers must trust your company

The author of this book mentions that it is much easier to sell to existing customers than to new customers. This is because there is a delicate relationship between sellers and customers. Potential customers will have preconceived ideas about you, your products, and the company you serve, and they will contact you for sales.

People carry baggage consisting of beliefs, values, opinions, experiences, victories, failures, insecurities, and decision-making strategies at any time. Then, based on all of this, the brain operates at nearly the speed of light to immediately relate these things to the situation at hand, and then scores points on the scale based on the results obtained.

From a sales perspective, as long as we can try to push potential customers to give us higher and higher scores and increase their certainty, it will be easy to move from the beginning of sales to the completion of the transaction.

Speaking of all the efforts I made this time for the “Content Power” online course, it was not only my first experience in life, but it also broke many of my past inherent frameworks and principles.

Friends who are familiar with me should know that I am a cold-hearted person with a warm heart. Although I am very happy to help my friends, I am actually quite reserved and don’t like to trouble others. But this time, in order to promote the correct content production process and content marketing concepts, and also want to challenge myself, I boldly made a request to some friends in the past two days, asking everyone to help recommend or share.

These are things that were unlikely to be done before, but I did them all. This request also received help and feedback from many friends. Jokingly speaking, maybe it was because I was a good person in the past and my “virtue value” was not enough?

I saw my lecturer friend Hara Tsai wrote for me [recommended article](https://www.facebook.com/photo.php?fbid=18 05707089440703&set=a.246446818700079.75414.100000042870874&type=3&theater), you will know how important trust and relationship are…

I don’t know what most people think of “recommendation”. At least for me, it’s very nerve-wracking. > > For example, if I want to recommend a restaurant, at least I have to try it myself. Strictly speaking, if you really want to recommend it, you can only limit it to a few dishes in this restaurant. A more responsible recommendation is the following precise expression: “I think dishes B and C in restaurant A are worth recommending.” Recommending the uneaten portions to others becomes leapfrogging reasoning. Of course, another possibility is that we have a good overall impression of this store, so we think all the dishes are good. At a higher level, if we trust the person in front of us and recommend the store he opens, it is also within a reasonable range. Why spend so much time explaining the logic of “recommendation”? > > Because what I am going to recommend next is a dish that I have not tried yet, and it is impossible to eat it at this time. That is the “pre-order course”. The only reason for recommendation is that I trust V Da Zheng Weiquan very much. > > Long before I met Mr. V, he was already famous (he is a famous person with a blue check in front of Facebook). It is really difficult to define this consultant-level friend in just one or two words. > > It just so happens that he has focused on the “content” he is best at as the main focus of this year’s teaching. So I will first call V Big “Master Yoda of Content”. If you want to gain a quick and comprehensive understanding of “content marketing” that has been hot in recent years, and strengthen your basic skills, I highly recommend V University’s online course “[Content Power: The Super Power of Building Brands] (https://goo.gl/ieEctU)”. The so-called consistency principle means that even if I can’t eat it yet, I have to buy it myself before recommending it. After V University invited me to recommend it in the afternoon, I read the course introduction carefully and completely twice. I felt that many of the contents were what I wanted, so I placed an order directly. Believe that I can always be a responsible recommender. In order to sell my courses, I have made many attempts this time. In addition to word-of-mouth recommendations and Facebook ads, I also tried to use [Chatbot] (https://www.fac ebook.com/content.taiwan/photos/a.1073235479394285.1073741828.1070714256313074/1699079273476566/?type=3&theater) interact with fans and give away a collection of content marketing cases in 2017.

Selling products is indeed a great subject. It is impossible to get the answer without doing it, and methods and strategies must also be paid attention to. Just like writing, if you just read or listen to lectures without writing, it will be in vain and ineffective. However, if you can have a teacher accompany you during the practice, you will have the opportunity to get twice the result with half the effort.

Although I have taught social marketing, digital marketing and other courses to students within the company or in many public courses in the past, tonight I read “Learning to Sales with the Wolf of Wall Street” (https://www.books.com.tw/exep/assp.php/vista/products/0010774004 ?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201801)》This book gave me a new and profound understanding of the three major elements of marketing-products, trust and relationships.

In the new year, do you also want to learn and improve your sales skills? I would happily recommend you to read this book and, of course, my Content Power online course. When the reach rate of fan pages is getting lower and lower, and the advertising costs are getting more and more expensive, we might as well make good use of the power of content and use the method of content marketing to give it a try!

Never stop selling.

★ Photo Credit: Dylan Hikes

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Further reading

• Online courses are in full swing, how can you do marketing?
• Recommended sequence for “Traffic Pool”: Create traffic, start with excellence
• “One-click profit-catch-the-train-of”: Catch the train of the sharing economy era and expand your multifaceted life

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