Three tips to help interior designers nail their writing
When it comes to purchasing real estate, it feels like I still need a lot of hard work; but if it comes to content marketing in the field of real estate or interior design, then I am no stranger at all! Not only have I served as a consultant for a well-known interior design company, but I have also taught classes for many interior designers and architects in recent years.
In a previous interview with the Real Estate World Podcast, the host and I talked about the writing skills that interior designers must learn! I recall that during the interview, the host asked me an interesting question: “Do designers also need to know marketing or copywriting skills? Can’t they just entrust the editor to write?”
In fact, in this era of “all-employee marketing”, just having good skills is not enough. The ability to communicate and express is often more critical and important. If you are a relatively introverted person, you need to convey your design concepts to more people through words and images.
If your company has a staff of social editors, it would be great to have someone who can help manage social media, but I think as a designer or operator, you should also understand the skills of content marketing and copywriting.
The host then asked: “So, how should interior designers write product copy?”
We often see many real estate advertisements in the market, which are full of beautiful photos, and occasionally the copywriting is also mixed with a lot of gorgeous rhetoric. Personally, I think it is beautiful, but after watching it too much and for a long time, it will always feel a bit boring or even hollow. I think that although these advertisements are beautiful, they can easily create a sense of distance. In other words, they are usually not grounded enough and cannot penetrate into our daily lives and create connections.
In fact, buying a house or house decoration can be said to be a major event in life, so the public’s consumption decisions are often more careful, and the entire purchase cycle will be lengthened. Precisely because buying real estate is not an impulse purchase, it is very suitable to communicate through content marketing. In other words, the industry must convey the [unique value proposition] (https://www.contenthacker.today/2019/04/defining-your-unique-value-proposition.html) through complete information and content, and specifically point out the benefits it can bring to consumers; in this way, both parties can successfully conclude a transaction.
Therefore, I always believe that it is not only those who can write copy that can use the power of words, but professionals including interior designers and architects who also need to learn the skills of content marketing and copywriting.
For designer friends who are interested in learning product copywriting or content marketing, I also provided three suggestions in the “Real Estate World” Podcast:
- The first suggestion: You might as well collect leaflets and works in the industry, or read advertisements in newspapers and magazines to see what angles your peers or other manufacturers are approaching? What specific points are they talking about in their ads? Is it the location? What about layout or decoration?
- The second suggestion: You can refer to the [FAB Sales Rules] (https://www.content.tw/fab-technique/) mentioned in my book “[Content Touch Marketing] (http://bit.ly/vista-content-marketing-book)”, think about your own positioning first, and talk more to potential customers about the advantages and benefits it can bring. Especially the unique benefits of your company, so that customers can firmly remember your selling points.
- The third suggestion: In addition to reading a lot of information, you should also remember to filter and output it. Writing requires deliberate practice. If you need help or guidance from someone, you are welcome to join the “Vista Writing Companion Program”! By the way, let me make a small advertisement, enrollment for the 15th period is about to begin.
If you are interested in topics such as copywriting or content marketing, you can listen to this episode first [ “Real Estate World” Podcast Program](https://podcasts.apple.com/tw/podcast/201908%E5%AE%A4%E5%85%A7%E8%A8%AD%E8%A8%88%E5%B8% AB%E8%A6%81%E6%9C%83%E7%9A%84%E5%AF%AB%E4%BD%9C%E9%97%9C%E9%8D%B5-%E5%B0%88%E8%A8%AA%E5%85%A7%E5%AE%B9%E9 %A7%AD%E5%AE%A2%E5%89%B5%E8%BE%A6%E4%BA%BAvista%E9%84%AD%E7%B7%AF%E7%AD%8C/id1484647416?i=1000459070043). Of course, you are also welcome to buy my new book “[Content-Inspired Marketing] (http://bit.ly/vista-content-marketing-book)”, or purchase the audio content of “[Building Content Marketing from 0 to 1] (https://classone.cwgv.com.tw/course/C2019072307411251313)” that I lecture on!
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★ Do you want someone to accompany you to learn writing? Welcome to sign up for “Vista Writing Companion Program”.
★ Want to learn content marketing techniques? Welcome to sign up for the course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
★ Do you like writing notes? Welcome to join the “I love writing notes” club.
★ Welcome to subscribe to Vista’s YouTube channel, and welcome to listen to “Vista’s Little Voice”.
Further reading
- The new era of brand marketing: How to use positioning and self-media strategies to build a successful brand
- Must-learn writing strategies in 2025: How to make your content stand out?
- Plan altruistic and mutually beneficial strategies, integrate industrial innovation across fields
