To design an effective call to action, ask yourself three questions

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I remember that every time I took a copywriting class, I never forgot to mention the importance of [Call to Action] (https://www.contenthacker.today/2018/01/how-to-create-the-perfect-call-to-action.html) (CTA, Call To Action). Simply put, a call to action is a model that inspires the target audience to actually take action. We can use banners, pictures or copy to awaken the public’s attention, and then drive this group of people to take specific actions.

The purpose of the so-called call to action is to inspire the target audience to actually take action after reading the copy and video - for example, hoping that consumers will buy goods, make donations, participate in activities, etc.

In the past, I have also written articles about call to action on the “Content Hacker” website, such as “[How to create a powerful call to action?](https://www.contenthacker.today/2018/01/how-to-create-the-perfect-call-to-action.ht ml)”, “Content Operation Lesson 3 for Startup Teams: Inventory Resources and Place Calls to Action” and “[How to set up calls to action] Plan? Take the clapping mechanism of the Medium platform as an example](https://www.contenthacker.today/2018/01/call-to-action-for-medium-clap.html)”, interested friends can refer to it.

“Call-to-Action.” For a start, the word “call” sounds like we’re shouting to users from a distance. Instead, each call-to-action should be a direct line to your user, an invitation to a gem of knowledge, whether it’s a “sign up to learn more” or a “download this tool.”

In my [Course] at Vista School (https://www.vistaschool.today/), I will share with students how to design effective calls to action. I not only delve into how to write copy to be effective? It is even more necessary to put effort into exploring the mindset of consumers to ensure that we can help them solve their problems and so on.

Today, I also use this article to briefly share with you some tips for designing calls to action.

First, you can ask yourself three questions:

• What do I want my target audience to do?

• How to ensure that the target audience knows what they should do?

• Why does the target audience do this? What benefits can they get?

If you can answer all three questions above, it means that the call to action you designed is feasible and specific. Remember that each call to action may have different purposes and needs, but be sure to provide value to your target audience and let them know that something they spend their time doing is meaningful…

Thoughts on designing calls to action were also mentioned in the article “[Results from participating in the 4th Content Hacker Lecture (CHL4) - Uncovering the mystery of sales pages and calls to action] (https://www.contenthacker.today/2018/02/chl4-note1.html)”:

• Does it match the needs of the target audience (TA)?

• Do you know the target audience’s (TA) common vocabulary?

• Is it valuable enough to attract the target audience (TA)?

• Is it simple and clear, allowing the target audience (TA) to place an order without thinking?

For example, if you are a music teacher who runs a piano classroom, in the advertising letters distributed to parents in the community, in addition to talking about your musical attainments, excellent academic experience and educational philosophy, it is best to also share your unique value proposition and provide several strong reasons and values that can persuade these parents to send their children to learn piano. Whether the call to action can play the expected role can actually be seen from these details.

In addition, when you want to place a call to action in product copy or email, you must also pay attention to the overall color and content matching, so that people can “understand” at a glance!

A clear call to action is important because it makes product copy or emails easier to read and demonstrates value. If you are interested in continuing to delve into call-to-action design, you are welcome to sign up for the second phase of the “Vista Writing Companion Program”!

★ Welcome to like the “Vista Writing Companion Program” fan page!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: emily reider

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Further reading

• How to write eye-catching product copy?
• Master two methods to help you easily create effective calls to action
• Master the five steps to write super-sellable copy

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