Using human touch to fight the algorithm: When content is so cheap that it approaches zero, small and medium-sized enterprises rely on Vibe Content to break through

This article was originally published in Economic Daily (opens in a new tab), here is the full version.

A few years ago, we were still marveling at the smoothness of text and the sophistication of pictures of generative AI; now, AI tools have become highly popular and extremely cheap, and the cost of producing a piece of marketing copy or a situation map is almost zero.

However, this era of content explosion is not bringing dividends to small and medium-sized enterprises, but unprecedented disasters.

Consumers have already developed serious aesthetic fatigue (opens in a new tab) and trust immunity to those perfect studio-style photos and standard canned enthusiastic tone generated by instructions. When everyone can create a professional-looking post within three seconds, professionalism itself is no longer a threshold. What is truly scarce has become things that AI cannot imitate.

How can small and medium-sized enterprises with limited resources break through?

The answer lies in establishing a cost-reducing and efficiency-increasing mindset and fully shifting to Vibe Content. In other words, this is an all-out war won by speed and humanity.

Therefore, the core focus of current digital marketing is not how to do it more perfectly, but how to prove that you are true.

This shift is not romantic, it is actually very pragmatic: when content production capacity is no longer the bottleneck, taste and judgment are your last moats. For small and medium-sized enterprises, what you lack the most and what your opponents cannot steal is the intuition you accumulate every day in the industry.

Turn the boss’s daily routine into a content pipeline

Using AI collaborative workflow, an employee (or even the boss himself) can run an efficient short video and audio pipeline without having to think hard about different scripts every day.

The best marketing assets for small and medium-sized enterprise owners are your know-how about the industry and your daily meetings with customers.

The boss only needs to use his mobile phone to record a five-minute essay when he is patrolling the store, developing products or talking to customers. Then, AI speech-to-text and large language models are used to automatically extract this speech into five different core points.

This path of “one input, multiple outputs” is the core of Content Production Line: you don’t write from scratch every day, but let a piece of material automatically grow into several shapes.

After having the viewpoint, the next audio and video visualization is completely handed over to AI Agents (opens in a new tab) (AI Agents). This is also one of the easiest entry points for small and medium-sized enterprises to introduce AI Agent to see results: instead of seeking full automation in one step, let the most repetitive and time-consuming part run first.

Create your boss’s AI virtual clone through a one-time high-precision scan. When the boss is busy with management and cannot appear in person, he only needs to input the viewpoint script, and the AI ​​virtual clone can automatically generate short videos of the boss talking with a degree of fidelity of up to 99%, which can be used to produce knowledge-based and teaching-based daily content.

The smart editing tool can automatically detect voice pauses and automatically add dynamic subtitles, meme soundtracks, and transition B-roll that are in line with current trends.

This pipeline has only one goal: to maintain daily updates and cover major short video platforms such as Reels, Shorts, and TikTok without any blind spots.

What is Vibe Content?

Ultimate output of Vibe Content, using human taste to fight algorithms.

So, what is Vibe Content? It is a content style that no longer pursues correctness, grandeur and perfection, but instead pursues emotional resonance, a sense of life and traceless authenticity. The more we enter the AI ​​era, the more consumers are eager to see real people who can make mistakes, sweat, and have emotions.

Small and medium-sized enterprises should invest 80% of their creative energy in the following three human-friendly content layouts:

The first is the unvarnished behind-the-scenes footage. Second, it is a story of entrepreneurship and overturning that resonates with pain points. Third, it is decentralized real customer feedback and co-creation.

Stop showing those recommended videos that look like extras

Please make good use of the image capture culture. Capture the real conversations filled with exclamation points, typos, but excitement from customers in LINE or Instagram private messages, add them to simple background music, and publish them directly. That imperfection is precisely where credibility comes from.

Or invite customers to participate in product naming and vote for packaging colors. Let customers become part of your brand’s atmosphere. This kind of Vibe spontaneously formed by the community is a collective identity that AI can never simulate.

And when the impact of algorithms becomes more and more unpredictable, it will become more and more valuable to settle this group of people in a place where you can talk directly.

##Finally

The high popularity of AI has indeed devalued the value of content; the real soul has become the rarest and most expensive luxury product in this era.

Please use the most authentic lens and the most unmodified tone to tell your brand story.

Remember, perfect content belongs to AI and authentic vibe belongs to brand. The only thing that can touch people’s hearts is their hearts.