"Vista's Little Voice": Exploring the beautiful new world of graphics and text feat. Chen Peiru, founder of "Reading Graffiti Lab"
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Today’s program, I am very happy to invite my friend Chen Peiju (Penny) to talk about two or three things about graphic creation.
She has been invited by publishing houses to recommend books such as “I Work So Hard, But I Don’t Want to Be Mediocre to Death” and “First-Class People Know How to Make Choices.” She has also drawn illustrations for the best-selling book “Inner Force”. She has also cooperated with publishing houses such as Tianxia Culture, Times, Happiness Culture, Hehe and Muguang to promote books, and currently provides drawing, industry matching and other services.
Teacher Penny mentioned that she did not come from a professional background, but because she was very interested in graphic creation and well aware of the charm of image communication, she decided to devote herself to the world of graphics. Everyone knows that the reach of Facebook fan pages has been very low in recent years, but she has become famous with the new fan page “[Reading Graffiti Lab] (https://bit.ly/3AnkLMU)”, which can be said to be an anomaly.
Since March 2021, Teacher Penny has published her works on her personal Facebook and “[Reading Graffiti Laboratory] (https://bit.ly/3AnkLMU)” fan page. The highest record is a single article shared 6,200 times, and it has accumulated 13,500 reshares in a short period of time.
Why was it possible to achieve such great results in such a short period of time? I found that in addition to being diligent in creating, Teacher Penny also mastered some important principles of graphic creation, such as continuous iteration and vigorous sharing. At the same time, she also listened to the voices of netizens and actively interacted with fans, gradually establishing her own painting style.
I asked Teacher Penny to give some advice to friends who want to invest in graphic creation. She first talked about the importance of positioning, which coincides with my thoughts. Whether you want to run self-media or want to be a graphic creator, I think it is indeed very important to clarify your position and take stock of the resources and connections you have at hand!
Next, we can “begin with the end in mind” and think about the purpose of our creation? Which target audience do you want to target, and what feedback do you want to get? After you have thought it through, you can start to formulate an effective content strategy, and even use it with the [content hacker.today/2019/02/how-to-leverage-content-for-marketing-success.html] to plan your creation.
To be honest, I haven’t known Teacher Penny for a long time, but I have witnessed with my own eyes the creative journey she has taken: from an unknown amateur creator to a painter with a well-known reputation and a fan base. As her good friend, I also feel honored.
Especially starting in the summer of 2021, I invited Teacher Penny to jointly open the “[Social Graphics and Text Training Camp] (https://bit.ly/3FW3RWO)”. Although we are in different cities and have few opportunities to meet because of the epidemic, the two of us still communicate and interact through social media or instant messaging software from time to time.
I really like her ingenuity in course design and her dedication in leading students into the world of graphic and text creation. Now, the online “[Social Graphics and Text Training Camp] (https://bit.ly/3FW3RWO)” is about to enter its third session. If you are curious and yearning for the beautiful new world of graphics and texts, you are welcome to sign up and join us!
Let’s explore the beautiful new world of pictures and texts together. As long as you register before January 24th, you can enjoy the early bird discount!
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★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
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Further reading
- “Vista’s Little Voice”: Have you started writing your “Achievements List”
- “Vista’s Little Voice”: Vista Reading 2/13/2022 - 2/19/2022
- “Vista’s Little Voice”: How to create a colorful blog
