"Vista's Little Voice": How to Build an Inspiration Library
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Yesterday, I shared with you how to write articles quickly? Interestingly, when it comes to writing, many people will immediately think of inspiration. I know that for marketers or creators, cultivating inspiration may be important! Because, once we have the blessing of inspiration, it can help us provide powerful opinions, find novel entry points, and even add points to our own creations…
However, to be honest, I don’t recommend relying too much on inspiration! The reason is simple. What should you do if one day you are really exhausted but need to produce content?
So, how to make use of inspiration without being kidnapped by it? I would recommend that friends who are interested can build their own inspiration database! If you prefer the traditional paper-and-pencil recording method, prepare a notebook and sticky notes. Of course, if you are accustomed to using computers or mobile devices such as mobile phones and tablets, you can also choose various convenient digital note-taking tools such as Evernote, OneNote, Quip or Notion.
Of course, the point of building an inspiration database is not actually which digital tool or notebook you choose, but whether you can develop a curiosity to observe things and the habit of recording and thinking at any time.
For example, do you know which topics people feel most passionate about? What topics do you particularly like to read? Based on my personal observation, all social, emotional, professional, practical information, current affairs and other related issues are particularly likely to attract the attention of the public. Often, we can glean some inspiration from these topics that can come in handy at work.
I also especially like to use tools such as Google Search Trends, Google Alerts or Daily View Internet Thermometer to collect intelligence and grasp the hot news, trends and developments on the Internet. At the same time, I will also pay attention to the remarks of some specific experts, scholars, and opinion leaders. I can get the latest information from their Facebook, blog, or other social media.
As long as I see issues that concern me or information that I am interested in, I will record them in my notebook or back them up to iCloud or Google’s cloud database. In addition, since I always carry my smartphone with me, it is now easy to collect materials or save data!
Usually, I am also used to collecting various materials, or saving some well-designed flyers or image files. Not only will I collect various pictures and study the copywriting and layout styles, but I will also carefully study and consider the color configuration!
Of course, it is not just about collecting all kinds of intelligence and information. I also recommend that you spend time and effort to deeply understand the industry you are in and clarify the relevant context and organizational culture. In this way, you have the opportunity to build a complete knowledge system.
Take the e-commerce industry as an example. If you happen to be engaged in online shopping-related work, you must pay close attention to e-commerce, new retail, logistics, payment, consumer behavior, big data and other related issues. At the same time, you also need to study trend reports and data released by domestic and foreign authoritative institutions. Moreover, it is best to understand the latest developments and relevant discussions of influential figures in the industry (such as Bezos, Jack Ma, Zhan Hongzhi, etc.)…
If you are really interested in knowing how I build my own inspiration database, welcome to listen to today’s “Vista’s Little Voice”!
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Further reading
- “Vista’s Little Voice”: Vista Reading 2/6/2022 - 2/12/2022
- “The Little Voice of Vista”: How to create a personal writing style
- “Vista’s Little Voice”: How to write a title that catches readers’ attention
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