Yu Wei talks about personal branding: learning from foreign celebrities, 10 tips to learn and sell now

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On the evening of December 24th, the “[2018 Blogger Christmas Party]” (https:// www.facebook.com/events/290895638204115/?active_tab=discussion)”, nearly twenty bloggers came to the stage to share, and the finale was the organizer of this event [Yu Weichang] (https://www.facebook.com/wendellyu).

Chang Ge recently launched the “[Personal Brand Empire] (https://wendellyu.com/course_web/)” course in Taipei, Taichung and other places, which was well received. Therefore, this time he also took the theme of building a personal brand and shared with the participating blogger friends some tricks commonly used by powerful foreign bloggers, hoping to help everyone successfully run their own [personal brand] (https://en.wikipedia.org/wiki/Personal_branding).

⛳️ Thanks to Brother Chang for generously sharing the briefing, please click here to browse.

Personal branding is the practice of people marketing themselves and their careers as brands.

You might as well take this opportunity to examine whether you can improve yourself through these ten mental methods.

Tip 10: Make a list of articles to be written and arrange the writing order

Just like the literal meaning, Brother Chang hopes that everyone can make a list of the articles they want to write, just like making a To Do List, and then arrange the order of writing.

I also agree with this, and I have been doing it for a long time! Not only do I practice it personally, I also often share it with students in [content marketing and copywriting courses] (https://www.vistaschool.today/) that I offer externally. You can also use “Content Calendar” to organize your writing plan and formulate content strategy Oh!

👉 Want to request the “2019 Content Calendar” template provided by the “Content Hacker” website? Please click here.

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Brother Chang also reminds everyone that important and urgent articles (such as advertising articles with royalties) should be processed first, but don’t put too much thought into unimportant but urgent articles (such as organizational articles or current affairs articles that can bring traffic). Instead, you should focus more on important but not urgent articles (such as professional in-depth articles). As for the waste articles listed in Area D, there is no need to spend time and effort writing them!

After all, although network traffic may look fascinating, in the final analysis it is still a zero-sum game 1%8A%E6%88%B2%EF%BC%8C%E6%89%80%E4%BB%A5%E8%A9%B2%E5%A6%82%E4%BD%95% E8%AE%8A%E7%8F%BE%EF%BC%9F/B23E0BBD8B89B2D89359A2F5BE0ACDA0) (zero-sum game).

Tip 9: Video, video, video

There is no doubt that in this social era, high-quality audio and video content is the guarantee to attract the public’s attention. Traditional blogs have been in decline recently, but YouTubers and Internet celebrities have begun to rise rapidly! As the saying goes, “Important things need to be said three times.” Therefore, Brother Chang reminds everyone to pay attention to the development of the film.

Tonight, several bloggers shared how they transitioned from the original text creation into the world of audio and video, and then broke into a new world. These wonderful cases are also worthy of reference.

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In addition to text and video creation, content production can also use elements such as images, photos, infographics, sounds, presentations, courses, dramas, and board games. Brother Chang also suggested that you start with the difficult and high-threshold parts, that is, the audio and video content. Because YouTube will still be the world’s largest marketing platform in the next three years, “showing your face” through videos will help develop your personal brand.

Tip 8: Optimize each article to make them “evergreen”

Brother Chang mentioned that he used to insist on “daily updating” (writing new articles every day) when blogging, but later he found that this was too tiring! Of course you should still work diligently every day, but you can consider breaking down work projects or even rotating them. For example: writing a blog on Monday, recording videos on Tuesday, planning online courses on Wednesday, writing subscription project content on Thursday, conducting expert interviews on Friday, etc.

The work is our product.

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You might as well start with five articles, optimize them as much as possible, and then select five more articles for optimization until each article looks like a powerful killer-not only is the content resounding, but it can also successfully attract the attention of the public. There are two key points in optimizing works. The first is to write more original or helpful content, and the second is to add new content or valuable content. Brother Chang reminds everyone that internal links are very important. Many people only focus on linking new articles to old articles, but neglect to link old articles to new articles. Only by adding more links can search engines such as Google and Bing realize that these are important and relevant content.

When I heard this, I felt the same way. Last week I attended the 2018 Taiwan Growth Hacker Annual Conference. In addition to diligently writing down my experience of participating, I also did not forget to sort out the highlights of the three consecutive annual conferences from 2016 to 2018 (https://www.contenthacker.today/2018/12/2016-2018-ghst-seminar-summary.html). Now, just search “[Growth Hacker Annual Conference](https://www.google.com/search?q=%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E5%B9%B4%E6%9C%83&oq=%E6%88%90%E9%95 %B7%E9%A7%AD%E5%AE%A2%E5%B9%B4%E6%9C%83&aqs=chrome..69i57j69i60l3j35i39j69i59.258j0j1&sourceid=chrome&ie=UTF-8)”, it should be easy to find the content from this site!

The seventh trick: Write a lot of “book reviews” to gain readers of physical books

This point of view is very interesting, and it is something I have been doing before, but I didn’t think too much about it before. Thanks to Brother Chang for giving me new inspiration. He mentioned that ordinary netizens easily rely on search engines when looking for information, but don’t forget that there are still many people in this society who obtain information directly from books.

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So, how do we engage with these people? Writing a lot of book reviews is undoubtedly a good idea. I also think this method is indeed feasible. Not only can it be exposed to the outside world and increase the voice, but it can also spread one’s own opinions to the outside world through writing. Therefore, I usually not only write reading experiences, but also seize the opportunity to write recommended prefaces for new publishers.

It’s just that although I read a lot of books, I still produce too little reading experience! In the new year, I will work harder.

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Tip Six: Use copywriting to “show” generosity

Brother Chang gave the example of the website “I Will Teach You To Be Rich”. The 36-year-old Ramit Sethi showed how he is different from other experts in this website that teaches people to get rich.

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I took a different approach than most “experts”

I don’t believe there’s any point in teaching you to save $3 on a latte. Instead, I show you how to focus on 5 to 10 big wins worth hundreds of thousands of dollars. Master these principles and get on with your life.

I ban anyone with credit card debt from joining my paid courses, even though this decision is costing me millions of dollars a year.

But I give away 98% of the content for free. My goal is to make this free content better than anyone else’s paid content.

Wow, after reading this “generous” [promotional copy] (https://www.iwillteachyoutoberich.com/about/about-ramit/), will you be eager to try it and want to pay to experience the 2% paid content?

The fifth tip: Don’t forget the “original intention”, but what exactly is the “original intention”?

Whether you are a full-time blogger or just a part-time blogger, it is inevitable that when many bloggers get together, they will discuss serious issues about monetization or how to make money. But Brother Chang also did not forget to remind everyone that while Jiji Yingying is building his personal brand, he should not forget his original aspirations.

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He believes that the starting point of building a brand is actually to help others, not necessarily just to make money. Therefore, he also suggested that bloggers might as well think about it, is there anything you can share? And what do people need? If we can get an intersection from them, it will naturally be easy to find the meaning of running a personal brand, and it will be easier to find business opportunities and entry points.

Step 4: Create an email list and try your best to maintain customers

Brother Chang mentioned the importance of establishing an email list, which I quite agree with. We can often see white papers, briefings and other information provided for free on some professional content websites at home and abroad. All you need to do is leave an email. These practices are to collect effective lists.

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The focus of collecting email lists is not too much, but accuracy and effectiveness. Some people may still remember that in the early days of the development of the Internet, it was common to see operators selling CD-ROMs of email lists. Although there were tens of thousands of lists in them, many of them were fake accounts, or they were collected from unknown sources. Therefore, even if an email or advertising letter was successfully sent, it would be in vain.

If you want to effectively build an email list, you must first create a powerful magnet!

The third trick: “Expert interviews” to illuminate others and elevate yourself

When I heard Brother Chang share this trick, I suddenly felt very familiar. Maybe because I worked in the media in the past and often interviewed celebrities and entrepreneurs, so I wrote many interviews and reports; but I also remember seeing foreign authors making similar suggestions in several books about entrepreneurship or slash life development.

Through expert interviews, you can indeed illuminate others and improve your own status. Brother Chang mentioned here the “[Tribal Talk] (https://wendellyu.com/p/462)” series of articles he had planned before, which reminded me of it.

This is my new project. I will mainly invite some of my blogger friends who I think have information to mine, or who are willing to share their knowledge generously, to discuss blogger management, ecological industries, manufacturer status, response to cases, future expectations, etc. I will ask questions, and the other party will answer, and then I will organize it and put it online.

I still remember watching him interview some well-known bloggers, such as 486, Mr.6, Computer King Ada, etc. I could indeed learn a lot of interesting inside stories and gain a lot from them.

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Brother Chang also shared with you the five steps of exclusive interviews, which are:

2. Identify your area of expertise.

3. List the names of experts.

4. Come up with “good questions.”

5. Find the subject first.

6. 「辛苦自己，造福别人」。

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The second trick: affiliate marketing and referral bonuses, waiting for you to ask for them

Brother Chang mentioned that bloggers should not just produce content, but also play the role of salesperson. Therefore, if you are confident, you should also try to win referral bonuses from manufacturers. Instead of passively waiting for the other party to speak, bloggers who want to run a personal brand should take the initiative to make proposals and strive for possible profits.

Brother Chang cited an actual case. He had reached an agreement with an industry that specializes in taking image photos for celebrities. If bloggers are interested in taking image photos, they can join the group purchase to enjoy discounts, and he can naturally earn some referral bonuses from it. This is an approach that “jointly benefits both sides” and is worth everyone’s reference.

The first tip: professional image photos, necessary investment

If you want to run a personal brand, it is not enough to have professional qualities. You must also have a fresh and refined image to leave a deep impression on people. At this time, if there is a professional image photo to support it, the effect will be better!

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Brother Chang cited many cases of famous foreign celebrities. The photos of each master look refreshing and feel so amazing! Like Brother Chang’s idol Timothy Ferris（Tim Ferriss), also the author of “[Life Victory Bible: Learn health, wealth and life wisdom from 100 of the world’s strongest men](https://www.books.com.tw/exep/assp.php/vista/products/0010806092?utm_sour ce=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201812)”, he gives people a shrewd, capable and self-disciplined image, which is in line with the first impression he left in the book.

I think taking image photos should be included in my 2019 plans (laughs).

Although it only takes ten minutes to share, it took me a long time to write this article. I was thinking about it while I was writing. There were many of them that I had already implemented, but there were also a few that I didn’t do enough. I just used this opportunity to re-examine and think about them.

2019 is coming, let’s work together to build our own personal brand!

Management guru Tom Peters said: “Building a personal brand in the workplace is the rule of work survival in the new century.”

★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Sergey Zolkin, Vista

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Further reading

• Want to build a personal brand? Please start by running a blog
• To develop a personal brand, please find your interests and strengths first
• Why write a blog?

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