12 little reminders to help you handle content marketing matters

This article is written by Osri Co., Ltd.. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

Most people who do Internet marketing have heard of this book “[Content Marketing Fills Your Shopping Cart: The Rules for Attracting Money in the Digital Age] (https://www.books.com.tw/exep/assp.php/vista/products/0010451138?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201803)”. The author of the book mentioned: “Without good content, you can’t get customers to pay. Every marketer knows that the rules of marketing are no longer what they used to be. Instead of shouting about the advantages of a product, what customers really want is valuable content that can help them improve their lives.”

If you are not very clear about the concept of content marketing, you are not ready yet, and you need to know how to proceed? This article will take you quickly towards the realm of content marketing!

Many companies realize that they need to prioritize developing a content marketing strategy; because in the entire online sales environment, everyone is doing this. If an enterprise wants to carry out content marketing, it must first establish a basic understanding of content marketing; especially before finding appropriate operating tools or in-depth understanding of the concept of content marketing.

OSRI has compiled 12 tips for you to operate content marketing, and pointed out some signs that companies are not ready for content marketing:

1. Think content marketing is just a buzzword

Content Marketing can bring you many readers and convert them into valuable customers. Most of the various information sources on the Internet come from content marketing. Once you understand what content marketing is. Just know if it’s a popular term. Please refer to this article “[Quickly understand the 6 steps of content marketing execution] (http://www.astralweb.com.tw/execute-content-marketing-6-steps/)”.

2. The company does not have a blog, or it only has a website that publishes important company information.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJQ968gkuJqGaBwaM8LiWdv0KI9M8FaZuUIsM_v6ipP95d7-d ipt-LnH4iUuSagUlylIOJ7nh7Kbrhyphenhyphenk8Sj_MrQydI4CFpwxdFjSShVORDkvJH7Vd5HOxtJEKBNy72igIW42St4oLXpyah/s1600/image052.jpg)

Before starting a blog, you must first plan how to operate and establish the content of the blog. If you just plan to open a WordPress website for fun and write stories depending on your mood, readers will not appear on your website, let alone bring more customers through content marketing. The best way is to provide high-quality information and valuable content.

3. For Internet dynamics and marketing trends, it is impossible not to have any ideas

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdNywCBdXjhQY61aOX_Yg54trhVVanP6Ap6o76IKM5c5M lNgQVjXTmKgE_9WnmGcrkwhbKX5exPJFulqLPR0ql1lYIK8rB71DIU2-2Z2-p0VNdoNYHzTQsKpKiPO1XGHcn8_jQ-jJlW7lx/s1600/image121.jpg)

If you want to use the power of the Internet to bring in more customers, you need to pay attention to Internet trends from time to time and learn more about Internet marketing information. A lot of important information will spread quickly through social media. Pay attention to Google related news, online marketing resource platforms, e-commerce information networks, etc., which are all sources of suggestions for absorbing information.

Observe what people are talking about on various social platforms such as Facebook, Twitter, Google+ and Instagram? Is it relevant to your industry and expertise? Content marketing campaigns can be planned using these business-related topics.

4. You must create more content related to your product

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIawf1JcJog7fxzgyfDXqzi4qUhwRDNuD​​zMyhyphenhyphenDq bulrr89jy4f9w1WHuYGYUuyeNXcBOc7kRZZuFXbdFGWTVhQ_PNihwnZbUMchB0696n7y1bOBys0kjKTzGKRPLvNbFJymjdqYAWOB9T/s1600/image008.jpg) On the Blog, what is shared is real content, providing the target audience with more product knowledge and professional information, rather than just creating advertisements to introduce how good your product is. The best way to make more readers trust your profession is to provide valuable content to let readers understand your products, or to answer their questions about the products. The more interactions you have with readers, the more opportunities you have to convert them into valuable customers. Please refer to “The most deeply rooted content marketing, are you doing it right?” Three tips for writing content》.

5. Understand the needs of the target audience

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpwJiEfInE5uJQOTyuOGuYCa8TsCvBoVzvdpWVlmbljitbEi BxqaxptWPCoxsWxYJ1GKJmxja5KRz4aupd1zsoutIBEp0mfh91QOUMz_9H8Jifem-qlSln8qC46QX0xPRaQvjPYKXpuhE6/s1600/image042.jpg)

Blind marketing will not bring any results. If you don’t know where your customer base is yet, first find out who your target audience is and set who will buy your products or services. For related instructions, please refer to “The niche is the public!” The Importance of Segment Marketing》. According to your target audience, plan the direction of marketing, and then design the content of the article according to the target customer group.

6. Create appropriate “calls to action” for your content

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLD0raBUWUX1zbnHIHHGlUDsVHIys9TTpzMMg6VHK9T-t_f QLl0isq7U3plZOL7U0cDjI-Kj1nnh4vIE67cSI5hL43FGC0bscllnEScBwceul1zqN1HIVoZkybkvvGargkbmZtDpTNyneo/s1600/image072.jpg)

Readers often don’t think they should take any action and may leave the page after reading your information. Please be sure to set up a [Call to Action, CTA] (https://www.contenthacker.today/2018/01/how-to-create-the-perfect-call-to-action.html) (CTA) under the article, such as “Want to learn more about related articles? Please click the link”, “If you have any questions, please feel free to contact us”, etc.

Or remind readers “We can answer your questions here!” to guide readers to take further action. At this time, the website needs to set up several ways to contact the company’s customer service, from basic message boards, response forms, service telephone numbers, email or online customer service systems, etc., which are all good opportunities to contact customers.

7. Content marketing is not a high-cost marketing method

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6FuDETcxFgj-Df1_9SzWWBKLi_UVNaVz5J5z4pH7DM1-W U4As4csyQVc1pgSwRTWxJbZHplNU0boVMxuahgPp-AVvXcvG4NsWBw1my_O83T-9zMTpw-jwgYBkiNID-h6JMeuffzCN-xBl/s1600/image091.jpg)

Even start-ups or individual studios can afford content marketing. Many individuals and small studios take on projects and use content marketing to show their professionalism. Continue to grow your readership by growing your professional content and promote your articles through guest contributions.

8. Track article views to understand what can be done better

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihwenZ88Va9Sd5TzotKxjmvP5Xt4JBPkpb5FZDDgao4Bdx 65ZMtsBCj6VxcVqmMxNF2SRTTGD3bHm4zGYozxnrgu29a4fm87xgdBp4r1sw-xz7mjs6qI2wDxZEZXnmpdCB_sAJBeO_uYN4/s1600/image101.jpg)

You can’t guess the true results of content marketing just by guessing. Wanting to know results without tracking traffic will only make content marketing a difficult task. Many people waste time and effort creating original articles to run their blogs, but in the end…

Tracking traffic can help you reduce the time and money you invest in content marketing in the future. If you don’t understand the impact of specific content, how can you come up with solid data to prove to your colleagues how valuable content marketing is? Using the Google Analytics tool to continuously track traffic can ensure that the content marketing strategy is correct and not just a guess or assumption.

9. Try to find out which keywords your customers are using

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVAVp5O0XBKVCFGfKKSVfGDKdry0jboyw2as64HGmO94Lo jjLY2DTq7ADjoCMKtsbkhLbd4RPblDH68h7eg05ON_8HENH1rlezDLKtd_TyOfsZx6hSrb1yppDwYP3Y3JagcfLRVZPAI3e2/s1600/image111.jpg)

What keywords are your customers searching for to find products related to you? You can use Google keywords or Google Trends tools to search for product-related keywords. Embedding these keywords in your article content will increase the chances of customers finding you.

10. Publish content regularly [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfLP86r0tkngesubIZyzoCA_8IX5fktORrX02RxlOEMzBzUZZ elSOkNJCH-9AK0O8nRO4wr0mtafos1HJoy7unmOt4niLdREiQ_KsGLDQhRN2NvYz12UtmC1xlAFJ0ZT3hT_YB5pGRF43t/s1600/image014.jpg)

Without continuously publishing new content information, your website may soon be forgotten. Because many companies are working hard to enrich their websites, just like a dining table with fresh, rich, diverse, and hot dishes that continue to be served, attracting people very quickly. Publish new information regularly, update news through social media, and always remind readers that there is a lot of new content and information on the website.

11. Proper exposure of your website content

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_SBzpz0QMA6QEhWWqs7ztb62ckUPoifP2NB8MZRLlUQ_fl 67LOUA8Q-v3xR-DZi1DcXdFJ4UpbiJysbLY9hGfrJLvvfLf6GekDafoWVRVAbfQGnxIxLgLm3eP0PL9Y7DRXi98oX3Sbwpg/s1600/image024.jpg)

If new article content is produced, exposing your website through social networking sites can quickly let more people see your article. This is a quick and convenient way to guide netizens to read the article.

Because readers may not necessarily search keywords for related products, but they often use social media. Use social media Post Article Updates to attach article links and attractive images to social posts. Use calls to action to guide clicks and share updates, making it easier for readers to see your content.

12. Know how to create original content

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiASVkVqfHCxsSkv3gSBx4BzoBxRdkKDCM_QO_yRk3057wfNL pTP-_VEAbzQDIL10EgOIUHMbgBJh1AgfwKDNZ59rhKr1WQUqdmLA1sYqtE0UeFfkIzpP1zQnbTBqMvZN8yPOBOD_VmTXNY/s1600/image033.jpg)

If you think that running a blog is just about enriching the website with a lot of content, and then desperately reprinting other people’s articles, and grabbing a lot of external content from Google and throwing it into your own website, are you showing your company’s expertise, or are you helping to promote other people’s expertise?

If you can find good articles on Google, everyone can search for them. Therefore, we must emphasize the importance of creating our own original content. Please refer to “[Why websites must create original content] (http://www.astralweb.com.tw/website-original-content/)”.

★ Recommended reading:

• What to do if you have no inspiration? Vista gives you six tips for finding inspiration

• Five ways to write eye-catching titles to quickly increase reading

★ Photo Credit: Astralweb Co., Ltd.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://goo.gl/9hgqc2)”

★ Content Hacking Lecture Series (CHL4): Create a call to action for your content [Open for registration]

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Further reading

• “Read slowly and understand in seconds: Vista’s digital copywriting analysis time”: Vista new book publishing and event information announcement
• Do you mean no clothes? Tongpao with Zi: On the road to content marketing, let “content hackers” accompany you for a while
• The Golden Dog Announces Good News, God-given Prosperity: Content Hackers wish you more prosperity in the Year of the Dog

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