6 steps to teach you how to master content marketing
This article is written by Osri Co., Ltd. Thank you for authorizing the “Content Hacker” website to reprint it. We hereby express our gratitude.
Content Marketing may not bring you huge benefits instantly, but as long as you follow the cyclical steps of content marketing, add some careful planning, set clear goals, and carefully manage the customers involved in these processes, you will naturally bear good fruits.
When articles are shared by many readers through social networking sites, you will realize the powerful exposure generated by content marketing, and brand reputation will spread. As long as the information you provide is what readers are looking for, when more people click to browse, the search engine will also improve the ranking of the website.
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Google will rank popular websites to the top based on search results, allowing more people to search for your articles, and the associated benefit is that more people will visit the website, thereby converting them into wealthy customers. Please remember that before implementing content marketing, you must understand the 8 key factors for the success of content marketing to enhance consumers’ trust in the brand.
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Provide information Selflessly and proactively provide readers with content information they want to see and resolve their doubts.
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Valuable content Readers must gain something and be given content that is credible and valuable. These contents can effectively solve the problems readers are looking for and resonate with readers, automatically sharing your articles.
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No mention of feedback We cannot ask for any feedback from readers. There is no charge or request for anything in return. Everything is based on the principle of reciprocity and creates a cordial and professional atmosphere.
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Professionalism The content provided is not to promote products and services, but to show your professionalism. As long as readers recognize your content and believe in your professionalism, they will take the initiative to find you.
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Attract customers When these potential readers are closely related to the content you share, you can extract potential customers from these readers.
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Increase exposure Content marketing requires increasing exposure through more platforms so that more people can search for your articles.
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Improve credibility If the content of the article is exaggerated or has no value, readers will quickly jump out of your page. On the contrary, valuable content articles will attract readers to continue reading other articles and have the opportunity to convert into your customers.
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No advertising copy Content marketing is not about writing advertisements, but about providing valuable information. Credibility is reduced when readers discover that the content is advertising, so the content should not be intended to be advertising.
Next, let’s talk about the execution steps of content marketing:
1. Define readership
Who do you want to see this article? What groups of people would want to search for this article?
- Identity: office worker, housewife, student.
*Interests: fashion, travel, cooking, pets, etc.
Only by identifying the correct target readership based on marketing categories can you attract valuable customers. As long as you accurately target the target customer group and carry out content marketing, you can effectively increase your customers.
How to define readers, please refer to “The Importance of Segment Marketing”.
2. Find readers who are interested in the article
Where are our defined readers likely to search for articles? Then, those places are the exposure platforms for articles, such as: Google+, Facebook, Twitter and YouTube, etc.
Which social platforms may be commonly used by readers? You can first establish your social base. Share your articles through these social platforms, or use Facebook [Hide Ad Post] (http://www.astralweb.com.tw/facebook-dark-post/) to share your articles. Once you find the right social platforms, share your articles on them!
3. Extended article
For content marketing, the difficulty that many people encounter is that they finally write a valuable article, but when they have to publish multiple articles every week, they quickly run out of inspiration. Well, how do you add more article content?
If there is no topic, we can try to create new topics. What kind of articles will elicit a response? What kind of content will successfully attract people’s hearts? And what kind of content will make people take the initiative to share this article and trigger a whirlwind of discussion? But don’t forget the authenticity of the article content. When someone clicks, responds, and shares your article, you should seize this valuable article and extend it for more inspiration, and attach an extended article link or a link to a related article to extend the reading time.
4. Guest Contribution
In addition to writing your own articles, you can find multiple suitable platforms for guest submissions (https://www.contenthacker.today/2017/10/how-to-write-a-press-release.html). Promote your article through guest submission so that more people can see it, and include the original website link in the article. By taking advantage of the high visibility of third-party platforms, you can attract readers who are interested in your articles to visit your website directly, and then have the opportunity to become customers. (Editor’s note: The “Content Hacker” website welcomes everyone to submit articles. If you are interested, please write for inquiries.)
5. Close to the readership
When websites and articles receive responses, including subscribing, leaving comments, sharing, or sending messages to ask questions, these responders may be your valuable customers. Respond proactively to thank readers for their support and stay engaged with them. Get closer to these readers, maintain a good relationship with them, and solve the relevant questions they raise. Through these interactions, fans can learn more about your professional field and create opportunities for proactive contact.
6. Track benefits
After you implement content marketing, track the results and evaluate whether what you are doing is effective. Content marketing is an overall cyclical process. Benefits are evaluated according to the process of “content planning → execution → evaluation of benefits → continuous tracking and maintenance”.
You can evaluate the data through [Google Analytics] (https://analytics.google.com/). This indicator includes: page views, users, bounce rate and average browsing time. You can also observe the platform through which users reach your webpage and the device they use, new visitors and return visit rate. You can also observe the data based on interests, regions, languages, etc. For related articles, please refer to Google Analytics Related Teaching Guide.
In addition, you can also use the [Insights Report] (https://www.facebook.com/business/a/page/page-insights) in the background of Facebook Fan Page to observe the number of people reached by the post and the interaction. If you use Facebook Ad Post to publish articles, remember to track whether the method of advertising posts brings benefits. Use these backend systems to track and record monthly results, and then repeat the above tracking steps based on the results.
★ Recommended reading: What to do if you have no inspiration? Vista gives you six tips for finding inspiration
★This article The author and picture source are Osri Co., Ltd. ★ Content Hacker Book Club: The power of content: don’t sell products! Use “content marketing” to let customers come to you! [Registration now]
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://goo.gl/9hgqc2)”
Further reading
- Thinking from the reader’s perspective─How to write valuable articles?
- [Strengthen your community penetration learn-from-content-hacker](/blog/strengthen-your-community-penetration learn-from-content-hacker)
- “Read slowly and understand in seconds: Vista’s digital copywriting analysis time”: Vista new book publishing and event information announcement
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