A guide to running a blog for newbies
There are many [obvious benefits] of running a blog (https://www.vistacheng.com/2020/05/3-reasons-why-blogging-is-important.html). Therefore, I often encourage relatives and friends around me to start blogging. Through writing, I can organize the thoughts in my mind and then systematically output my opinions to the outside world. Of course, for those who want to build a personal brand, running a blog is a simple and effective way!
Recently, another group of friends asked me how to start a blog? Today, I would like to use this article to briefly share with you:
Selection of blog platform
If you want to start a blog, the first question you usually have is where to publish? You can consider using the WordPress open source system to build your own website. Of course, you can also open an account on content platforms such as Medium, [vocus.cc/user/5a41f687eceaedd6be9171a7] or Pixnet. If you are not too sure at the beginning and don’t want to spend money to rent a host rashly, I suggest you consider using Google Blogger.
It is important to choose a blog platform carefully, and more importantly, strive to have unique content and a clear layout, so that people will feel comfortable reading it and gain substantial benefits. In this way, people will continue to visit your website and subscribe to your newsletter.
Blog naming and pen name selection
Next, you may start to think about blog naming. At the same time, you should also think about what identity you should use to publish articles?
I suggest that it is best to use your real name, or use a pen name that is unique and easy to remember (for example, my real name is very complicated, so I use the name Vista to travel around the world). Using one name for a long time can help your personal brand add points, please do not change it at will.
Before starting a blog, you can first use a search engine to search for your name, website, and blog name to see if there are many people using the same or similar name? Try to use a name that is more unique or avoids duplication, so that it will be remembered. Coupled with search engine optimization (SEO) operations, other visitors can find you as quickly as possible when searching.
For example, if today I want to run a community that appreciates books, compared to “无码书气自华” and “好书hit”, does “Vista Reading” seem simpler and more intuitive, and better to remember?
SEO and content production work together
After you have applied for an account on the blogging platform and completed the basic settings of your blog, you need to start gradually enriching your blog content! Although “content is king” is a cliché, it is still the basic principle that remains unchanged. In this way, when people search for specific keywords or information in the future, they can quickly check your relevant information and visit your website directly.
If you use WordPress to build a website, or use Google Blogger to build a blog, please remember to create and submit a Sitemap. When you are “seen” by mainstream search engines such as Google, you can slowly accumulate popularity and traffic. Having said that, when your articles are frequently searched, your reputation and connections will naturally expand.
Please remember to coordinate search engine optimization during the content production process. Let me give you a practical case. In the past, I had the opportunity to operate a brand new e-commerce content website. In just three months, it advanced all the way to the top 500 Alexa rankings in Taiwan.
From this case, we can see the importance of producing high-quality articles. Therefore, I suggest that when you write an article, please don’t write randomly all over the place. It is still necessary to properly segment the market and classify the subject. If some topics have become a red ocean, might you consider finding another way? Or, you can also try to break down the topics into more detailed topics?
##Focus and blog theme focus
As far as the topic of the blog is concerned, it is best to focus on it and avoid writing one article after another, or just write whatever comes to mind? If possible, it is recommended that you focus on a specific topic or area of knowledge. For example, if you are very interested in coffee, please write various coffee-related articles or record Podcast on related topics! I believe you will find a soulmate soon!
In addition to having many years of experience in media editing and content production, I also offer the online course “[Personal Brand Management Practice] (https://www.yottau.com.tw/course/intro/982?act=notredirect#intro)” at Yotta. In recent years, through the “Vista Writing Companion Program”, I have coached many students to start building their own personal brands.
I would like to remind you here: the first step in building a personal brand is to establish a clear positioning. Writing and operating a blog is a good way to quickly be seen in relevant fields and become a trustworthy expert for the public.
After reading this, are you excited? Now, let’s write a blog together! If you want someone to help you learn how to write, I recommend you learn to write with me!
Further reading
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