Blogger webmaster takes a look: SEO strategy, starting from writing the "search description"
Today is the first day of the Lunar New Year, and Vista is here to wish the readers of “Content Hacker” New Year greetings. I wish everyone good health and all your wishes come true in the new year!
Speaking of wishes coming true, if we ask webmasters who run websites or blogs what they most want to achieve? I think it’s just that the website traffic is soaring and its influence is increasing day by day! But how can we increase the traffic and be seen by more people? In addition to continuing to write high-quality articles or considering advertising, we need to use the power of search engines at this time.
Early in the morning, I saw Mr. Bai Xiong sharing the “Search Engine Optimization (SEO) Getting Started Guide (opens in a new tab)” launched by Google in the “Content Hacker Club (opens in a new tab)”. This is indeed a simple and concise document, and it is worth reading carefully by every friend who runs a website or blog.
Today I want to talk about how to do search engine optimization (opens in a new tab) %E4%BD%B3%E5%8C%96), which is what many marketers often talk about SEO (opens in a new tab)(Search Engine Optimization). This article is written for the reference of all blogger friends. Of course, if you happen to be writing on the Blogger platform, you should take a closer look!
Think about everyone’s behavior of reading online articles. In fact, many people no longer deliberately start browsing from the homepage of the website. Most of them are recommended through social media such as Facebook and LINE, or actively search for keywords on search engines such as Google. For example, the concepts of “Resumption Era” and “Gig Economy” are gaining momentum recently. If you search for these two words on Google, you can find related articles on this site on the first and third pages respectively.
For a website that has been established for less than four months, some articles have been indexed by Google and are still ranked on the first few pages. It should be reasonable to hand over such a report card, right? Maybe you would like to ask, does “Content Hacker” have any particularly powerful SEO secrets? In fact, in addition to carefully writing articles, we also attach great importance to providing a brief “Search Description” for each article, which is the so-called “meta tag”.
A page’s description meta tag provides Google and other search engines with a summary of the page’s content. The page title can be made up of a few words or phrases, while the page description meta tag can be made up of one or two sentences or a short paragraph.
If you happen to be writing on the Blogger platform, you can connect to the backend and find “Search Preferences” from the “Settings” option. After clicking it, you can see the section about “Meta Tags”.
If it is not enabled yet, remember to click “Edit” to start filling it out.
According to the system’s instructions, please use concise words to introduce the purpose and features of your site. Never exceed 150 words! The purpose of filling in the “Search Description” is to help search engines accurately understand and convey the content, so that netizens can understand the nature of your site. This is not an essay contest, so please don’t make a long essay!
After saving the changes, switch to the “Publish Article” option, and you will see the “Search Help” field on the right. Every time you publish an article in the future, be sure to remember to fill in the appropriate search description text.
Previously, I have seen some Blogger webmasters enable “Search Help”, but each time they randomly copy and paste a paragraph from the article, or try to stuff a lot of keywords into the “Search Help”. But to be honest, this is a pity and loses the purpose of system design.
Next, let me share the content strategy of SEO layout. Let us take the article “I read “The Era of Resumption of Business is Coming”: From π-shaped people, slash youth to the gig economy” as an example to explain it to you:
If you have read this article, you should know that this is a recently published new book (opens in a new tab), the author shares with you how in this uncertain and changing era, people should challenge multiple jobs or the so-called resumed life, and then create a personal career map.
Therefore, in order to help everyone grasp the key points quickly, I chose to fill in the “search description” as follows: “Reading “The Era of Resumption of Business is Coming: Multiple Careers to Create Multiple Incomes and Live a Life of Financial Freedom” gave me some triggers, such as some golden quotes excerpted from the book, which are quite shocking. For example, Jace Hall Hall’s famous saying: “To get from A to C, you don’t have to go through B.” This reminded me to break away from rigid traditions and find a development path that suits me. ”
This introduction has about 128 words, and I divided it into three key points:
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Introduce which book I am reading and why I am reading it?
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Quote the text in the book to attract readers’ attention.
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Briefly talk about the meaning of this book to me and my own understanding.
Don’t underestimate the “search description”, it actually also implies the layout of content strategy. I would like to give a suggestion to all webmaster friends. Even if you want to copy a ready-made sentence from the article and paste it, please remember to find the most suitable paragraph. Well, let’s see the actual results! When I search on Google using the keyword “Resumption Era”, not only can I find my article on the first page, but I can also see the summary presented in full.
I believe that friends who are interested in this topic will be able to quickly grasp the three key points I have placed in advance: which book I am reading, the golden sentences in the book, and my understanding and feelings about the book. Well, since you can quickly capture the key points, it’s naturally not difficult to attract everyone to click and read!
In the “Search Engine Optimization (SEO) Getting Started Guide (opens in a new tab)” launched by Google, it is also mentioned that meta tags are very important because Google may use these tags to generate a summary of your web page.
Dear webmaster friends, do you want to improve the SEO performance of your site? Let’s start by writing “Search Description (opens in a new tab)” and Title and Web Page Summary (opens in a new tab)!
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★ Photo Credit: Ryan Wong (opens in a new tab)
Further reading
- Blogger webmaster takes a look: To pursue SEO effects, don’t forget to customize the article URL
- SEO lazy bag: Can’t Google find your articles? Seven Tricks to Improve Your Search Visibility
- Blogger webmaster takes a look: Blogs with custom domains can also support HTTPS
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
