Xiaoka Blogger’s Practical Strategies for Business Development: From Zero to One, Start Blog Marketing
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This article The author Chen Xianhao graduated from the Enterprise Management Department of National Chengchi University. He has been running a blog since 2016 and currently works in the new retail industry. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
I have been running blog for almost two years, and my monthly traffic has been stable at over 30,000, reaching the level of [industry distribution](https://zh.wikipedia.org/wiki/%E6%A 5%AD%E5%8B%99%E9%85%8D%E5%90%88) (abbreviation for business and cooperation, belongs to [Placement Marketing](https://zh.wikipedia.org /wiki/%E7%BD%AE%E5%85%A5%E6%80%A7%E8%A1%8C%E9%8A%B7)))’s basic threshold, that is, the daily traffic must reach more than 1,000. So, I started trying to write professional essays. In the past two months, I have written about 7 articles. I still have a good idea about online marketing. Even though the manufacturer has not mentioned it at all, I will take the initiative to bury UTM myself. Even after a few weeks, I will directly ask the other party how many orders they have forwarded? Although I don’t make any money from the number of orders I transfer, I just want to know the effectiveness of my articles.
This article is from the perspective of a C-caf blogger to share some tips on career matching. I probably won’t deliberately do career matching again in the future. It was just out of curiosity at first, but then I realized that I only have so much time. For the sake of writing assignments, the topics I originally wanted to write about have not yet progressed. This seems to be putting the cart before the horse and is not the purpose of running HSIENBLOG.
How does a blogger get a job? How does a brand find writers?
If the purpose of writing blog is to get a job, it will definitely not be easy! At first, I just wrote an experience record after my internship in my senior year. Later, I thought that since I had written everything, I would put the article on the WordPress platform. No one expected that I would continue to write until now, and that some people would even start subscribing. Because I am writing about the field I want to know about, there is no pressure, and the knowledge-how after sorting it out will be more profound. Until a while ago, I started to contact it out of curiosity, but I have to say: unless you are really influential, manufacturers will take the initiative to come to you, and the remuneration is relatively high, otherwise just be a C-blogger like me.
Generally speaking, the minimum threshold for cooperation with industry partners is that the daily website traffic must be at least 1,000, and you need to find a marketing company responsible for matchmaking, or fill out a registration form directly in the manufacturer/blogger matching group on Facebook. An example format is as follows:
【XX Brand Experience Invitation】
Issuing identity: self-recruited by the manufacturer
Brand name: XX 3C brand
Experience products: Brand new 3C peripherals, products are not recycled
Experience time: March
Experience location: Home
Number of people required: 5
Remuneration per article: The remuneration is $2,000. Is it necessary to fill in a labor report? Yes
Remittance date: two weeks after the issuance of the document. Will the handling fee be deducted? Yes
Registration deadline: 2018/2/20
Admission Notice: 2018/2/25 No further notice will be given if the quota is reached
Posting time: one week after the experience
Focus of the article:……
Number of reviews:…
Key points of review:…
Traffic requirements: 1,000 daily traffic
Registration method: google form, private message or mail
Manufacturers initiate cases/Bloggers mainly accept cases
Blogger sharing information on cases (14,504)
Blogger Crime Center-(Creative Interactive Media Integration)(6,421)
Blogger posting area (5,921)
Blogger Case Helper (5,156)
Blogger Cases Office (2,490)
Blogger blog accepts and submits cases (please fill out the form to add friends)(519)
Mainly blogger communication
Bloggers love to try (experience activities + article exchange area) (13,970)
Bloggers love to communicate (articles. experiences. taking cases. making cases) (8,306)
I am a blogger (3,175)
Haokang Experience Blogger (2,435)
BLOG must be liked (2,054)
Blogger Cafe (free case information/manufacturer exchange) (1,897)
Blogger & Self-Media – Content Marketing Research Laboratory (1,639)
How much does a professional essay cost?
When a brand asks a small blogger to write an experience article, how is the usual fee calculated? According to my own experience, there are two types of models: one is a fixed remuneration, negotiate how much an article will cost, and pay it directly after writing; the other is profit-sharing billing, and you can get a commission as long as you catch up with the orders generated by the professional copywriting within a period of time.
For the former part, I have received articles for about NT$1,000 or NT$3,000, with the highest being NT$5,000, but they are very few. If the commodity value of the experience is also calculated, the average remuneration for an article can be around 2,000 to 2,500 yuan. The latter profit-sharing billing model has almost never been encountered, and has never been seen in the crime center. Most bloggers find it difficult to accept this model, because they cannot predict how much the remuneration will be? But I’m quite happy to try it! Affiliate Marketing platforms such as [iChannels Channel King] (https://www.ichannels.com.tw/) use a CPA (Cost Per Action) advertising model, and bill based on performance, usually between 10% and 20%; for the purpose of membership, registration, etc., the average price is around 150 to 300 yuan.
Why do brands need to find industry partners?
Thinking from the perspective of a manufacturer, what is the purpose of asking bloggers to write articles? To put it bluntly, it is nothing more than creating more revenue. There are two ways: first, directly relying on the influence of bloggers and quickly creating a large number of orders through the recommendations of KOLs (Key Opinion Leaders); second, using articles written by bloggers to lay out SEO (search engine optimization), whether it is the layout of keywords, or when the brand itself is searched, it can be filled with web pages related to your brand on the first page of Google.
Regarding the KOL part, some netizens once wrote a record in the [TeSA Taiwan E-commerce Entrepreneurship Association] (https://www.facebook.com/groups/taiwan.ecommerce/) community to share their experience in cooperating with Internet celebrities to launch group purchases. The performance of good Internet celebrities can rise in a straight line, but the bad ones just don’t care about it after posting the article. Brands want to avoid scams, so they have this joint form. Currently, it is only open to members of the [Improving KOL Effectiveness Sharing] (https://www.facebook.com/groups/964918607015469/) community. Interested manufacturers can just click on the link to apply to join.
When it comes to laying out search engine pages, I personally think it’s a good deal to find someone like me! Usually, an article only costs about NT$1,000 to NT$2,000. A relatively well-written article can indeed bring about conversions, and it also achieves the goal of preventing other competing product pages from appearing on the first page of Google when people search for product keywords or brands. For example, if you search for [ShopBack Xiaobao Cashback Network] (https://www.shopback.com.tw/) on Google, no matter which page you click on, you will still only see ShopBack-related webpages, but not other cash feedback websites or credit card cashback pages. This is because the manufacturer cooperates with Xiaoka’s bloggers almost every month and continues to produce new introduction articles.
How to write the contract provided by the manufacturer to the blogger?
Usually manufacturers will ask bloggers to fill out two documents, namely a “work entrustment contract” and a “labor remuneration slip”. The former is nothing more than a detailed description of the cooperation content, such as the number of words in the article, the number of photos, and the materials are authorized for future use by the brand, etc.; the latter is used to declare income and tax returns, and this part requires the blogger to provide a copy of his or her ID card. Bloggers who are receiving job placement for the first time may have some doubts. If you are worried, you can stamp “Only for xx labor report use” on the photocopy of your ID card.
If readers need the public versions of the two contracts, “Work Entrustment Contract” and “Labor Compensation Slip”, please leave a message and I will provide it by letter within a week.
Articles are only useful if they are ranked
I’m not sure if this is the case across tribal circles, or if it’s just my experience. Unexpectedly, I discovered that 80% of the traffic on HSIENBLOG was contributed by about 20% of the articles. That is to say, although the 52 articles created 210,422 views, 80% of the views were contributed by 13 of the articles. In addition, most of my blogs are about hard-core articles. Even though I have the requirement of reaching more than 1,000 daily traffic, I am still curious as to why some manufacturers are willing to cooperate with me?
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“It is only useful if the article can be ranked until it is written.” This is the answer I gave myself. For brands, of course, they hope that the articles written by bloggers can be searched by Google (of course it is better to have re-orders). If I can’t even squeeze into the first three pages in related keyword searches, then my only contribution may really be to create off-site links for the brand XD
“[DreamKiss Smile Series - Diatomaceous Earth Foot Mat | Good Morning Egg | Actual unboxing] (https://hsienblog.com/2018/01/21/dreamkiss/)” This article is about the unboxing of quick-drying foot mats The article will appear at least on the third page. Usually if you directly search for the general product name “Zatomaceous Earth Foot Mat” on the first page, the results will be websites with platform channels, such as Yahoo Shopping Mall, PChome Shopping Street or Shopee Auction.
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“[Free to watch | CHOCO TV APP is a must-have for watching dramas] (https://hsienblog.com/2017/12/16/choco-tv-app/)” This article was also written on the third page of Google rankings, and it was searched using the “free drama-watching app” instead of directly using CHOCO TV.
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“SHOPBACK｜Can give you cash back without swiping a credit card” This article performed better, ranking on the second page of Google! Although I searched directly using “ShopBack”, they continue to search extensively for bloggers to write articles, so they can be squeezed into the second page. I personally think it is passable.
Can blogs with mismatched styles be converted?
I was also very curious at first. HSIENBLOG mainly writes hard articles related to e-commerce, technology and marketing. The style of the blog is not suitable for writing professional essays at all. Moreover, I also doubt that the people who read my blog are really the TA (target audience) of the manufacturers?
Later, I asked the manufacturer for Google Analytics data, and I realized that the professional thinking of blogs and Facebook fan pages is not exactly the same: blogs write articles, and articles can be indexed by Google, so most people who know how to browse click in after searching for keywords on Google. The motivation of this kind of audience is already very strong. As long as the article can be written in the top few, there is a chance to achieve conversion. On the other hand, the business model of a Facebook fan page must depend on the type of fans. If an Internet celebrity whose fans are all young women publishes a post about men’s skin care products, it is conceivable that the conversion effect will not be good.
Well, let’s look at the actual numbers!
“[Acousdea Cool Ear Ideas | Silicone Clay Earplugs – Savior of Light Sleepers] (https://hsienblog.com/2017/12/02/acousdea/)” This article is directly written to be recognized by Google as a featured article. In addition to being displayed on the first page when searching for brand products, there is also a rectangular frame around the title, which is relatively eye-catching.
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It has been almost two months since the article was written, and a total of 17 orders have been transferred, with a profit of nearly NT$6,000. I mentioned in the previous article that the people who read the article came after searching for specific keywords, and the motivation is already very strong! Therefore, both the website conversion rate (10%) and the average browsing time (03:19) are relatively much higher.
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This article “WeMo Scooter｜oBike among electric scooters (with discount code in the text)” was also written to be recognized by Google as a featured article. Since its launch, 333 people have downloaded the App and converted to register as WeMo users.
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All in all
This is the end of my little coffee business cooperation journey. Once the two manufacturers that are still in progress are completed, I will probably not take any more. Thank you for having this opportunity to be exposed to the industry. After all, there are some things that you really need to get into before you can understand the know-how.
If you are a novice like me and want to start reading, please take the initiative to tell the manufacturer that you want to bury UTM, because you want to evaluate your own effectiveness, which is relatively challenging to write. And if you are a manufacturer, when you start outsourcing to bloggers, you must first think clearly about what is the purpose of finding someone to write articles? In this way, it will be possible to find a blogger who is suitable for your company, and it will be relatively pleasant to work with them!
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★ Photo Credit: Domenico Loia
Further reading
- “The Little Voice of Vista”: How to write an excellent food journal
- “Vista’s Little Voice”: Why I still run a blog
- 12/26《Updated every day, feel life》Create it, Feel it, Love it - 2020 Creator Party Documentary: Optimize the life operating system and be the best version of yourself
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