"Brand Marketing Media Public Relations Skills" course experience: Understand the media ecosystem and master the direction of community management
This article (opens in a new tab) The author is Chen Zhaorong (opens in a new tab), Currently serving as a Private Posture Management Coach (opens in a new tab) and Sports Nutrition Consulting Coach (opens in a new tab). Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
This afternoon, I arranged a “Brand Marketing Media Public Relations Technique (opens in a new tab)” course for myself to learn how to be good friends with the media. The lecturer Vista (opens in a new tab) is the former editor-in-chief of “Digital Times” magazine Zheng Weiquan (opens in a new tab).
Through three hours of study, I learned more about the media ecosystem, the content is life-like and interesting, and I also learned various “I see” media operation techniques. During the breaks in class and after class, I kept asking the teacher questions to make myself clearer about the direction of my and my team’s community management in 2019. The whole thing is very exciting😍~~~~
When it comes to investing in further education courses, I think the following questions are key:
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Do you understand why you spend money to take classes?
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What do you want to learn?
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What do you want to take away?
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Have you taken the initiative to get to know key people after class?
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After taking the course, what next step will you take?
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Create valuable actions?
If you find yourself complaining that classes are expensive, it’s because you don’t know what you want…
Learning is to create future value. I am very fortunate to have earned tens of thousands of yuan in value today.
★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Vista
Further reading
- “Media Communication and Press Release Writing Practice” course experience: dismantling actual cases to strengthen the structure and writing skills of press releases
- How to get your website content included in Google News?
- How to write a press release? Clarify the context and cause and effect of events, and convey the key points and benefits through titles
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
