"Brand Marketing Media Public Relations Skills" course experience: Understand the media and master community management
This article (opens in a new tab) The author is Chen Zhaorong (opens in a new tab), Currently serving as a Private Posture Management Coach (opens in a new tab) and Sports Nutrition Consulting Coach (opens in a new tab). Thank you for the permission to reprint, hereby thank you.
This afternoon, I arranged a “Brand Marketing Media Public Relations Technique (opens in a new tab)” course for myself to learn how to be good friends with the media. The lecturer Vista (opens in a new tab) is the former editor-in-chief of “Digital Times” magazine Zheng Weiquan (opens in a new tab).
Through three hours of study, I learned more about the media ecosystem, the content is life-like and interesting, and I also learned various “I see” media operation techniques. During the breaks in class and after class, I kept asking the teacher questions to make myself clearer about the direction of my and my team’s community management in 2019. The whole thing is very exciting😍~~~~
When it comes to investing in further education courses, I think the following questions are key:
- Do you understand why you spend money to take classes?
- What do you want to learn?
- What do you want to take away?
- Have you taken the initiative to get to know key people after class?
- After taking the course, what next step will you take?
- Create valuable actions?
If you find yourself complaining that classes are expensive, it’s because you don’t know what you want… Learning is to create future value. I am very fortunate to have earned tens of thousands of yuan worth today.
★ Welcome to subscribe to “Writing Cool” e-newsletter (opens in a new tab).
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1 (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Vista
Further reading
- Experience from the “Super Sensitive Press Release Writing” Course: Impressing Media Reporters with Thoughtful Moves
- “Media Communication and Press Release Writing Practice” Course Experience: Logical Thinking and Sentence and Word Care
- “Brand Copywriting Workshop” Course Experience: Write articles with warmth and emotion
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
