"Content Marketing & Copywriting 6-Hour Practical Class" Course Experience: Master Guidance

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The author of this article is Ms. Grace Lin. Thank you for authorizing the “Writing Power” website to reprint it.

In fact, how to write marketing copy has been a project that has troubled me for a long time. There are many books in the market such as “[77 Copywriting Tips to Make People Buy: The Power of Advertising Copywriting to Catch Eyes, Pierce the Point, and Stay in the Heart](https://www.books.com.tw/exep/assp.php/vista/products/0010744282 ?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201906)》, or I can see competitors’ marketing copy on the Internet, I will pay more attention and refer to it. However, for a long time, I always felt that if I didn’t study systematically, I would only be able to learn superficially and not delve into it in depth.

What kind of copywriting can attract people’s attention? Even later, I saw that the [Forbidden City Editor] (https://www.facebook.com/npmshops/) can manage the fan page in a lively, lively and lively way, which is really very popular…

When mentioning [Forbidden City] (https://www.cw.com.tw/article/article.action?id=5093102), most people have the impression of a conservative and traditional museum. However, the fan page of the museum store affiliated to the Forbidden City “[Forbidden City Boutique] (https://www.facebook.com/npmshops/)” quickly became popular in the community due to its ability to combine cultural relics and current affairs and its humorous style, which also drove the growth of product sales.

Based on this motivation, I have always wanted to learn content marketing. Because I have attended the planning lectures held by the [Innovative Future School] (http://www.bplan.com.tw/chunfeng/front/bin/home.phtml) at the Department of Sociology of National Taiwan University before, and also attended the [E-commerce] (https://www.contenthacker.today/2018/07/ecommerce-zero-to-one.html) lectures, so I have always paid close attention to the related courses they offer.

This time, I decided to sign up for the “[Content Marketing & Copywriting 6Hrs Practical Class] (http://www.innovatorschool.com.tw/p/62-6hrs.html)” on June 2 because the alumni recommended [Teacher Vista] (https://www.contenthacker.today/p/vista.html) for his solid writing skills. In addition, I saw that the course content and time period fit my needs. Therefore, although I haven’t taken a full-day course for a while, and even the commute time is one and a half hours, I hope to learn from the course and allow myself to transform the things I observe around me into emotional sharing in words.

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——As Teacher Vista said, good marketing copywriting is not just about sales, but about accompanying the target audience on a spiritual journey. In this way, not only can you write down the key points that impress consumers, but you can also ultimately win their recognition and willingness to pay.

Looking back at this “[Content Marketing & Copywriting 6Hrs Practical Class] (http://www.innovatorschool.com.tw/p/62-6hrs.html)”, during the whole day of course design, Teacher Vista let us first understand the elements of writing, helped everyone understand the key points, and also analyzed many wonderful cases of [Content Marketing Strategy] (https://www.contenthacker.today/2018/01/chl3-note1.html). The teacher helped everyone sort out the key points of copywriting and reminded us that we must first understand the purpose of marketing before we can communicate with the target audience.

Teacher Vista analyzed many cases in class, and carefully analyzed the good and bad parts to let us know. The teacher even updated the PPT handouts until the day of class. This also allows students to deeply feel that the teacher attaches great importance to each of his lessons and confirms whether the lecture content is the latest discussion.

In the afternoon practical exercise unit, even though everyone was not familiar with each other, through the teacher’s key guidance in article subscript, I began to understand the tips of copywriting.

All of this shows that this kind of course is very pragmatic and very close to the needs of marketers. This is just the first step in copywriting. I hope to have more practical experience in the future to continue to improve myself.

★The sixth issue of “Vista Writing Companion Program” is open for registration! Get the early bird price now!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)” ★ Photo Credit: Daria Nepriakhina

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Further reading

• “Brand Copywriting Workshop” Course Experience: Write articles with warmth and emotion
• “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master the Essence of Writing
• “Content Power Advanced Copywriting Workshop” Course Experience: Master the key points and writing is so easy

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