"Content Power Advanced Copywriting Workshop" course experience: Use the Jiugongge to write good copy

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Thanks to Mr. Kenny Wu for writing this article. Thank you for authorizing the reprint. Thank you hereby.

Although recently due to project rush and some other personal factors, I have not continued to practice “output” during this period. But after many reflections, I still hope that I can continue to refine my content when I get back on track. I also found that my personality is sometimes more fact-oriented and more rational. Therefore, the content I write is often less emotional. In other words, it is less warm.

I met Teacher Zheng Weiquan (Vista) through Hahow course platform, and then I successively participated in many lectures and courses hosted by the teacher. This time, I was lucky enough to participate in the “Advanced Copywriting Workshop on Content Power” organized by the teacher.

According to my own observation, the characteristic of this “Content Power Advanced Copywriting Workshop” physical course is that Teacher Vista always leads everyone to think in a calm tone and encouraging way. At the same time, he uses many real-life examples and clear forms and methods so that we can follow and apply them in a series of ways. Through drills, each student can internalize these techniques and routines into his or her own production logic.

During the teaching process, the teacher tries his best to share the knowledge and methods he knows. Based on my past experience in taking courses with Teacher Vista, I usually feel that I have learned a lot and had a huge amount of information after the class.

Looking back on my own content production, I often face the following problems:

1. I didn’t know how to start and finish at the beginning.
2. No inspiration.
3. It takes a long time.

In the course, the teacher also described many specific content production methods in detail. Even though the time for the class is up, the teacher still goes the extra mile to share more of his own experience.

In this activity, the most impressive part for me was that the teacher provided an actual article for us to use the content tool to dismantle it. After that, through this disassembled nine-square grid, everyone can create an article of their own. Well, this is a live writing class that requires a lot of inspiration!

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During the sharing process with the students, I also discovered that although everyone read the “same” article, they would have different target audiences (TA) and core content after dismantling it. And this will also have different expected actions, and the new articles produced through such a nine-square grid will be another kind of idea from a completely different angle.

Different angles of entry and different angles of focus will give people completely different feelings in the final story.

This part also reminded me that the same piece of information can be analyzed and analyzed from different angles. What you understand and react to through your intuition at the beginning is often not the full picture of things. By allowing yourself to slow down and change your perspective, you can often gain more than you bargained for.

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★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Tom Holmes

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Further reading

• “Brand Copywriting Workshop” Course Experience: Write articles with warmth and emotion
• “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master Guidance
• “Content Power Advanced Copywriting Workshop” Course Experience: Master the key points and writing is so easy

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