Content marketing keeps an eye on six trends
✍️The author of this article is Vista Cheng, originally published in “Economic Daily (opens in a new tab)”
Time flies. For the industry, the main theme in the first half of this year is undoubtedly artificial intelligence. So, looking forward to the development in the second half of 2023 and even 2024, what changes and new trends will there be in the field of content marketing?
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Create personalized content: Personalization is not just about adding the recipient’s name in an email or product copy. It requires a deep understanding of the customer, creating user portraits, segmenting them according to market segments, and then writing targeted copy.
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Create a narrative style: Unique or interesting narrative styles will attract more and more attention from the market. In other words, brands need to create content that is engaging, interesting, or visually appealing, tell stories across all channels, and connect emotionally with their audiences.
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Series Video Marketing (opens in a new tab): In today’s era, video is undoubtedly a very powerful communication tool. It allows you to connect with your audience in a more personalized way and is an excellent way to tell stories. Therefore, when writing product copy, video marketing should be included in the content strategy.
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Target niche market (opens in a new tab): More and more companies are beginning to promote their target audiences in a more specific way, which is a kind of positioning for niche target groups. This way you can make your marketing efforts more targeted and ensure your message reaches people who are interested in your product or service.
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Make good use of AI writing tools: Clever use of AI writing tools can help professionals create better content faster and easier. For example: Wordhero (opens in a new tab), Shopia (opens in a new tab), CopyBrain (opens in a new tab), Notion Tools such as AI (opens in a new tab) and ChatGPT (opens in a new tab) can effectively help everyone save time and energy when writing, thereby creating more attractive content.
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Voice search optimization: As artificial intelligence becomes more mature, voice search will be one of the highly anticipated development directions. The corporate world should plan for voice search in advance. If you want to optimize content, you can start by using long-tail keywords and natural language.
Looking at the above trends, it can be imagined that as the competition among major brands in the market intensifies, personalized experience has become one of the methods to build a loyal customer base. Personalized copywriting is marketing that responds to personal experiences, including tailoring messages to match the specific needs and desires of your target audience, creating a deeper connection and increasing their chances of taking action.
In response to the massive popularity of AI writing tools (opens in a new tab), conversational copywriting methods will also become the focus of the next development. Avoid using a lot of professional jargon and promotional language, and instead write in a conversational, human tone to attract more public attention. In other words, for the corporate world, the focus of content marketing is not to write brilliant words, but to seek to sell high-quality content that is sincere, authentic, and humane.
In addition, injecting emotion into the marketing process is a technique of creating copywriting that appeals to the emotions of the target audience, with the goal of connecting with readers and causing them to have an emotional response, whether it is happiness, sadness, excitement, or fear. This helps build better trust and credibility, and helps the company create a more distinctive brand image.
According to the current development trend, AI is expected to play a more critical role in content marketing in 2024, and this part is also worthy of attention.
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Further reading
- Welcome to “Vista Copywriting Health Check Tool”
- The era of super, short, and fast movies
- Haochi Market launches “Haochi Kitchen” short video to use content diversion to promote e-commerce sales
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
