"Content Power Advanced Copywriting Workshop" course experience: If you want to write a good and in-depth article, please start by discussing the essence.

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This article is written by Xiao Feng, who shares his experience in e-sports games, workplace worries and new ideas in life through Blog, and is working hard to learn content creation. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

For me, writing output is not a difficult thing. Because previous work often required temporary copywriting, but over time, you will naturally develop a method of producing articles, so it will not be difficult to write. However, the limited depth of the articles I write is something that bothers me.

When I participated in the “Advanced Copywriting Workshop on Content Power” course this time, [Teacher Vista] (https://www.vista.vc/p/vista.html) happened to mention a little trick, which is to write an article through the process of: phenomenon → problem → essence, and then use it as the focus of writing.

Whenever a phenomenon occurs, there will be problems caused later. After identifying the problem, we can explore the essence of the problem. Phenomenon→Problem→Essence, these three parts can be used to write articles. This kind of article that requires a lot of thinking will have a certain depth. But then again, this thinking process really takes time to practice.

Before you want the article you write to be in-depth, the way you break the topic at the beginning is also very important. Teacher Vista once said: “In fact, writing an article is the same as giving a speech. You need to attract the audience’s attention at the beginning.” In addition to attracting the audience’s attention, it is best to clearly state at the beginning why the audience should read now? Because we are in an era of fragmentation, sometimes articles may be ignored in a few tenths of a second while scrolling on the phone. Therefore, how to catch the audience’s attention is also a very important knowledge!

In addition, the focus of this class is to teach you how to use the “Nine-square grid of content power”. When you have no ideas, you can use the nine items to help organize the prototype of an article. As long as we find out the information of the nine projects, then piece it together and organize it, it is easy to produce an article.

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The nine items are: material, time, place, content, purpose, type, object, desired action, and core values. I found that as long as we sort out these nine items, it can not only facilitate us to write an article, but also use it to analyze an article.

In this workshop, we practiced through a news article about Quanta’s entry into the AI ​​field. During the course, I deeply felt that everyone reads the article from a different perspective. When it came to writing a press release for restructuring the article, I intuitively wrote the press release with the mentality of writing to investors. However, other students thought from the original article and realized that the article could be used as a press release to recruit employees and build a science and technology park. I was very impressed.

It may be that you are used to absorbing a large amount of information, resulting in a situation where you only receive information but do not think about yourself. I think thinking is the direction I will work hard in the future. I would like to thank the teacher for making me realize this through this workshop.

The reason why I was able to participate in the “Content Power Advanced Copywriting Workshop” this time was actually because I had previously purchased the Hahow online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)” and obtained the qualification to participate. I have written about my experience in class. If you are interested, you are welcome to read this introduction [Content Power: The Super Power of Building Brands] (https://peacefulmaple.blogspot.com/2018/06/hahow.html)!

★ Photo Credit: Wenni Zhou

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Further reading

• “Content Power Advanced Copywriting Workshop” Course Experience: Master the basic points and writing is easy
• “Content Power Advanced Copywriting Workshop” course experience: Make use of Jiugongge tools to write a new chapter
• “Copywriting Strategies: Start Your New Writing Journey” Listening experience: I was lucky enough to meet Teacher Vista

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