Entrepreneurs are content hackers: transform your product strategy into content that can attract customers
Caption: Integrate product strategy into content and say the right words to different customer groups
On the evening of May 17, Bai Xiong was fortunate enough to be invited by the National Chengchi University Entrepreneurship Association (https://www.facebook.com/NCCUEA/ (opens in a new tab)) to talk about the copywriting generation process of social marketing with 50 students from various departments of National Chengchi University.
The project carried out by these students is to put themselves in the role of entrepreneurs and simulate the entire process of planning and executing a business. With the goals and strategies of Entrepreneurship, of course you can then put the Product Strategy is transformed into content strategy, using its own resources to generate content and providing the content to the target audience through the correct channels to attract potential users.
When entrepreneurs want to use content to market their products or services, copywriting is no longer just words, but an article that has a target and a purpose. It is necessary to target specific objects and specific needs, and help the target audience solve the same doubts through expressions of words and pictures.
In other words, in the process of starting a business, if you want to use social copywriting for content marketing, the product unique selling point planned by the entrepreneur, as well as the marketing strategy, will be completely integrated into the content marketing strategy, and then presented one by one through the arranged content.
Looks mysterious, right? Can writing social copy have anything to do with marketing strategy? In fact, the relationship is huge.
Let’s take a look at content marketing. Before writing social copy, you must first do these five steps:
Have you noticed that the first two steps, the “product features” and “target customers” listed in the product strategy are basically the same thing? In the process of painstakingly exploring product strategies, if the needs of the target audience envisioned by the entrepreneur are different from the needs of the target audience set by the copywriting, the written copywriting will lose its effectiveness.
In fact, entrepreneurs spending time writing copywriting is not the biggest waste of resources. What is even more troublesome for entrepreneurs is that such erroneous copywriting cannot arouse the interest of the target audience at all. At a time when Facebook reach is constantly being lowered, writing invalid copy will undoubtedly make matters worse.
Therefore, Baixiong repeatedly emphasized to his students during the course that they must fill in the product strategy and target audience insights that they spent a lot of time discussing in the following tables respectively, so as to find out the topics that the target audience is interested in and use copywriting to attract them in the community.
Product strategy for entrepreneurs:
Entrepreneur’s insights into target audience:
You can also regard yourself as an entrepreneur, or regard building a personal brand as a kind of entrepreneurship, and fill in the strategies and consumer insights you have previously developed into these two tables. From these two tables, find the intersection between yourself and your target audience, and this is the starting point for content marketing copywriting. Let’s try it together!
★ Photo Credit: Pixabay (opens in a new tab), Fabius Chin
★ Make generating inspiration a habit, please sign up for the Ouchi Master Lecture on June 4: Building an Inspiration Database (opens in a new tab). ★ Vista Reading Club May Special: “Scene Revolution (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.
Further reading
- “Secrets of Taiwanese Lecturers Traveling in Mainland China” special topic sharing: focus, accumulation and continuous learning to develop valuable and good content
- Plan social content strategy, starting from building a content calendar and setting target audiences
- Want to write great social posts? Develop a social media content strategy first
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
