"Four-hour beginner's class for book selectors" course experience: Be a magician who makes full use of knowledge
Facebook told me that Silver Quik (opens in a new tab) and I have been friends since April 2019. In fact, I have known him for a long, long time, probably since the end of the last century. I just searched my mailbox and found that the earliest communication was from June 28, 2006. Counting on my fingers, it was at least thirteen or fourteen years ago.
I know that Silver Kuaishou loves writing and reading, and has also opened a bookstore. He should be one of the few bookworms who loves reading and buying books like me! I am very happy to have the opportunity to participate in the “Four-hour beginner’s class for book selectors (opens in a new tab)” offered by him at Shengxian Shishu, and listen to how he, who is also a book lover, explains the matter of “book selection”.
This term (opens in a new tab) was first seen in the book “Tokyo Honya Chronicles (opens in a new tab)” written by Japanese writer Yoshii Shinobu, which introduces Japan’s only two “book selectors” as “book selectors” and Shintaro Uchinuma. As the name suggests, this is a fashionable (dream) job title that may sound strange at first glance, but for book lovers, it is likely to be quite cool in the heart. The work content mainly includes “recommended book selection”, “bookstore display” and “event planning” and other cross-border majors that combine different industries. I think the English name may be more appropriately translated as “the guide of books” or “the curator of books”.
Turn interest into income
He mentioned at the beginning that as a book selector, you must try to turn your interest into income. This is exactly what I have been doing in the past few years-but Silver Kuaishou launched the “Uncle Rental” service, and I started implementing the “Vista Writing Companion Program (opens in a new tab)” at the beginning of last year (interestingly, some classmates came to me today to ask me about the writing companion program).
What surprises me is that Silver Kuaishou can make a pot of gold from his job as a book selector. Although I haven’t had the chance to experience the board game he developed today, the “hobby entrepreneurship” concept he advocates is somewhat in line with the recently popular “One-Man Company (opens in a new tab)” trend, which also makes me find it very interesting.
Silver Kuaishou encourages everyone to establish their own brand characteristics and then differentiate their products, which I also agree with. He believes that customer experience satisfaction is the key to profitability. In addition, he generously shared his profit formula with everyone in class, which is actually differentiation plus customization and subscription system (opens in a new tab).
There are many people who open bookstores, and the number of people who have published books is even greater than the number of people crossing the river, but Silver Kuaishou can send a postcard to people who buy books. This is really thoughtful and makes me feel ashamed. Looking back on the past two years, I have also published two books (opens in a new tab), but besides holding regular lectures and book clubs (opens in a new tab), what else can I do for my readers?
Core Values of Book Selector
Silver Kuaishou believes that a good book director (book coordinator) should be able to provide solutions - not just making a book list, but also thinking about the customers’ needs (even desires, worries, anxieties and uneasiness) from the customer’s perspective. Of course, the focus of profit is naturally closely related to whether the problems encountered by customers can be solved immediately.
Silver Kuaishou also shared many good books in class. What’s interesting is that I have written recommended prefaces or introductions to most of these books! I have also listed these book information below for reference by friends who are interested!
I was originally worried that Silver Kuaishou would pass out while wearing a mask and teaching for four hours, but it seems that I was overly worried. It turns out that he is just like me. His eyes light up when he mentions a book. It doesn’t matter how long he talks about it…
Become a magician who utilizes knowledge
Rather than saying that this course “Four-hour beginner’s class for book selectors (opens in a new tab)” can teach you the secrets of book selection, it is better to say that Yin Kuaishou has enriched the vision of every student here with his many years of life experience immersed in books. Reading is a very personal interest, and everyone’s problems and preferences are different. I like to read books, and the pace of reading and writing is very fast. Although I don’t have trouble choosing books, reading, and writing, I still gained a lot from taking this class today! When I was a child, I had many wishes, one of which was to become a magician. And now I know that just loving to read is not enough, we also have to force ourselves to be a person with opinions (opens in a new tab)! Now, not only can I share the joy of reading (opens in a new tab) with many friends, I can also use my previous training in the Internet industry and media to be a magician who uses knowledge…
★ Want to use content marketing to grow your business? Come and take a look at “Content-inspired marketing (opens in a new tab)”.
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1 (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Melanie Magdalena (opens in a new tab)
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
