Good content is king - how to make search engines and target audiences stick to your website?
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMBMQISj6-pgwACu4iE3o3WP1GYRyxktyA6Hkc-aehdu0vaZ8bE-Ik Sllrc09SHi-fHbtTsz3rf_4wsKpB5EEkv78uOgvgc1F7dXsT_1-nCQa8oMLHIXw6R5JcPieZC4C3Q1cZnBIelgJO/s1600/image006-1024x538.jpg)
This article is written by Osri Co., Ltd. Thank you for authorizing the “Content Hacker” website to reprint it. We hereby express our gratitude.
[Why we reprint this article] Why can’t websites rely entirely on reprinting content? Because on the Internet, we rely on the authenticity and reliability of content to build trust among netizens. This article analyzes what good content is from the two perspectives of “search engine” and “target audience”, so that everyone will not “work hard, get fired and investigate”, and spend their energy on producing original content suitable for the target audience.
What is the most important goal of the website? Traffic! flow! flow! Because it is very important, I say it three times. To generate traffic, you need people to visit your website, and the more the better.
When more and more people visit your website and stay on the site long enough, the search ranking of the website will improve, and more traffic will be introduced to your website. Therefore, the content that visitors see after entering the website determines whether people will continue to view your website content? Will those who have been here continue to come? They may even recommend friends and relatives to visit the website.
If the above points are all up to standard, then congratulations, your website has made a big leap in quality score, and you can expect positive traffic growth soon. Since content is so important, it’s easy to understand why you should create original content on your website.
Content is king
This sentence is correct. However, putting too much emphasis on this statement may cause headaches for many digital marketers. Because this will make the boss or client request to reprint a lot of other people’s content on their own website, so that the website will look “material”. Especially if the website has just been established, this kind of problem will be more obvious.
What should you do when you suddenly don’t have so much content to put on your new website? Then reprint it. But what will be the impact on the website after reprinting? What are the consequences for the website in the future? This all needs to be considered clearly.
In order to do it right from the beginning and continue to do it right, the importance of original content must be emphasized. In how the content of the website should be presented, two basic purposes of each website should be considered:
-
Let search engines find the website.
-
It is necessary to attract the target audience of the website in the vast crowd of people on the Internet, read the website content, and then visit frequently. For shopping websites, the ultimate goal is to complete the purchase, and it is best to make people want to come in and buy often.
After considering these two points, it only makes sense to mention Content is king, because good content is the real king.
When it comes to good content, the first thing to consider is what is good content for search engines? Secondly, we need to consider from the user’s perspective, what is good content?
Good content for search engines
-
Let the search engines think that the content of your website is of high quality. When visitors enter your website and stay for reading the information on the site, the search engines will judge (https://analytics.google.com/) whether the content of your website is attractive enough based on the visitor’s stay time, the number of pages viewed on the same URL, and the actions taken on the website (such as filling out a form or placing an order). Therefore, content that can retain visitors to your website is high-quality content.
-
To make search engines think that your website content is new enough, you should update the website content frequently, and the content should include the current [hot keywords] (https://trends.google.com/). In this way, search engines will give priority to recommend your website to searchers because of your website’s relevance and high quality score when netizens search for keywords.
Good content for your target audience
-
original If the content of your website is reprinted rather than original content, then you have to ask yourself first, even if a netizen enters the website today, if the reposted article gives him or her the first impression that the article is echoed by others and does not look like an expert sharing experience in a certain field, will the netizen be willing to read it again?
-
Useful (can solve netizens’ problems) Visitors who enter your website may be looking for an answer to a question, or may be in need of a certain product or service. If your website content has helped him this time, but other websites have not; or other websites are not as efficient and easy to browse as your website. Then your website will increase netizens’ willingness to come back and read it, and they will most likely recommend your website to others.
*Interesting or worth sharing In addition to useful content that can solve the needs or problems of netizens, content that is interesting, entertaining, and will get likes when shared with friends is good content for the target audience. By sharing content on your website, netizens will also become opinion leaders. If your visitor shared an item on your site, but his friend left a message saying that there is another site that provides more in-depth and useful information, do you think the visitor would want to visit your site again?
- Correct and trustworthy Trust takes time to build, and is where the real value of content marketing lies. Your website must continue to provide content that is useful, valuable, original, and absolutely must be correct in order to build trust in your website.
Conclusion
Websites need original content in order to let search engines find that your website is user-friendly. If the content of your website is new enough, correct enough, and meets the needs of users, search engines will be happy to recommend your website to Internet users.
The pain index of writing original articles is indeed very high, and it is not easy to persevere. It is a very high challenge. For some fields, it takes a long time to collect information and research topics in order to produce good content. Even in fields where the knowledge threshold is not high, it is inevitable to spend some time and money to produce original articles.
There is an old saying that I have heard a lot, and perhaps it is what digital marketers should always remember when processing content. That is, don’t forget, “If you do simple things repeatedly, you will be an expert; if you do repeated things with heart, you will be a winner.”
★ Recommended reading:
★ Content Hacking Lecture Series (CHL5): How to run corporate official websites, blogs and publications [Registration now]
★ Content Hacking Lecture Series (CHL6): How to use presentations for content marketing [Registration now]
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
Further reading
- Building a personal brand starts with choosing a good domain name
- Speed up your blog, start by choosing plug-ins carefully
📖 深入探索相關主題
