Have you written a blog?
Hey, do you have the habit of blogging?
Many people may think that this is the age of social media. Even if you don’t run a fan page, you should at least open an Instagram or YouTube account! Isn’t blogging outdated a long time ago? Why bother running it?
In fact, I never think that blog has declined. Even in an era when content marketing has become more and more important, blogging has become an important role in building personal brands or promoting digital marketing.
Just imagine why blogs can continue to be popular for more than ten years? I think that because the world lacks good content, trust between people is becoming increasingly scarce. When people resist all cold manipulations from official and sample products, they will naturally be wary of hot-selling tactics from the corporate world.
Therefore, if we can write a blog well and use it as a channel to speak out to the outside world, it will not only become a good channel for marketing and communication, but also can tightly capture the hearts of the target audience through informal direct dialogue.
In other words, blog management is a kind of “trust marketing” that exchanges heart for heart.
“Blogging ends one era and opens another. In this new era, companies will not succeed just by talking to customers. They must also listen to the voices of customers.”
By SCOBLEIZER (opens in a new tab) & Ezrael
Blogs have the functions of community, interaction and connection, reversing the original way in which information could only be disseminated through mass media, and also shortening the distance between bloggers and readers. In addition to the convenience of transmitting information and opinions, blogs are naturally also very suitable as a channel for business communication.
Blogs are not only suitable for company management, but also for personal development! This also reminded me that I had been interviewed by Nonnon Magazine (opens in a new tab), and the topic of the conversation was how to use blogs to build a personal digital brand (opens in a new tab).
You know, each of us may have a very formal first resume (education, experience or family background, etc.) and not have much room for creativity, but through blog management, we have the opportunity to create a unique personal brand.
Whether you want to become famous, want to express yourself in the vast Internet, or want to try the so-called blog marketing, I encourage you to start blogging together!
If you are interested in setting up, running or writing a blog, or have any questions, you are welcome to sign up for the third issue of “Vista Writing Companion Program” and let me help you get started on the path of blog writing!
★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Nick Morrison (opens in a new tab)
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
