How to Master SEO Keyword Traffic: 6 Keyword Management Tools Recommended by SEO Experts
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This article is provided by the Ranking SEO team, and we would like to express our gratitude.
Today’s SEO In the era of digital marketing dominated by search engine optimization, effective keyword management and layout has become one of the indispensable strategies for website operators. If there is a suitable [keyword planning tool] (https://ranking.works/knowle dge/%E9%97%9C%E9%8D%B5%E5%AD%97%E8%A6%8F%E5%8A%83%E5%B7%A5%E5%85%B7/) as an auxiliary, it will certainly be able to bring considerable help to the website ranking. This article will not only explain the importance of SEO to the website, but also introduce 6 commonly used SEO tools to help everyone get twice the result with half the effort in keyword planning!
Why is SEO important? How to take stock of the three major marketing benefits gained from SEO
Search Engine Optimization SEO is a digital marketing technique that strives for specific keyword rankings on the search results page through proper management of web content and website structure. Among many marketing techniques, there are three reasons why SEO optimization is valued by enterprises and brand owners:
- Obtain long-term and stable traffic: SEO Compared with keyword advertising that requires continuous investment in budget to maintain effectiveness, the investment cost of SEO will continue to decrease over time, and the benefits are more lasting. It is a marketing method with a very high return on investment.
- Attract a precise customer group: The focus of SEO content is to “provide the information that users want to see and know when searching for this keyword.” When we write from this perspective and combine the advantages of our own products/services, people attracted by the article to enter the official website will naturally have a higher chance of being a precise audience interested in the product/service.
- Improve brand exposure: Doing a good job in SEO is generally recognized as “striving for homepage rankings”, which also means that when users search for specific keywords, they will see our website or articles directly on the search results page, which helps build brand awareness and increase exposure.
Recommended 6 most commonly used SEO keyword planning tools
As mentioned above, the two cores of SEO are “content” and “website architecture”, and writing content is a must-have ability for marketers! Before we start writing, we need to start from our own products/services and find out the keyword groups suitable for operation. It would be great if there are tools to help! Here are the 6 most commonly used SEO keyword planning tools recommended by SEO operators: ### Keyword planning tool 1: Google Ads Google Keyword Planner is [Google Ads](https://ads.google.com/intl/zh-TW_tw/getstarted/?subid=tw-zh-ha-awa-bk-a-c00!o3~EAIaIQobChMI47GXn82e_gIVGYbCCh0M0AcTEAAYASAAEgKhXPD_BwE~13 8828677682aud-1225341333782:kwd-9452773117357243478~600897650106&&&gcl id=EAIaIQobChMI47GXn82e_gIVGYbCCh0M0AcTEAAYASAAEgKhXPD_BwE&gclsrc=aw.ds) The built-in function provides data such as the average monthly search volume range of keywords, search changes within three months, competition intensity, and CPC bidding range. However, because this tool is part of Google Ads and its main function is to allow users to evaluate and plan “keyword advertising”, the calculation of keyword search volume includes the logic of “ad exposure”.
In other words, compared with other SEO tools specifically built for natural searches, the keyword search volume provided by Google Ads cannot accurately represent the natural search volume of the keyword without advanced settings. (If you want to learn about the advanced settings of keyword advertising, you can refer to Google’s official “Keyword Matching” teaching document)
If SEO operations are the main consideration, in addition to paying special attention to the search volume calculation rules mentioned above, it is also recommended that you use the related topics and related search functions of Google Trends to observe popular events and keyword trends to conduct more comprehensive keyword research.
Keyword Planning Tool 2: Ahrefs
Ahrefs is a very well-known SEO software on the market and one of the tools familiar to Taiwanese marketers. Its biggest feature is a huge data database that contains more than 1 billion web pages, providing users with the most comprehensive keyword search volume, trend analysis, competition intensity, CPC and other related data. In addition to keyword exploration, it also has multiple functions such as website and content research. It is suitable for large enterprises with complete marketing teams or SEO professional consulting companies.
However, Ahrefs, which has powerful functions, is also more expensive than other tools in terms of billing. It is recommended that before choosing it, you should consider the purpose and needs of your company’s SEO operations and have enough time to study multiple functions, and then decide whether to use Ahrefs as the main keyword planning tool.
Keyword Planning Tool 3: SEMrush
SEMrush is also a well-known keyword tool in the industry. Although the data database is not as complete as Ahrefs, it is not inferior in the diversity and comprehensiveness of keyword research functions. In addition to keyword planning-related functions, “Content Marketing” also provides SEO articles and community copywriting suggestions, which can automatically generate suitable keyword themes and subscript suggestions. It is a keyword planning tool that is very suitable for knowledge-based websites and bloggers. However, SEMrush’s Taiwan data is still under development. If Taiwanese companies want to use it, they need to consider whether they can obtain complete operational reference information.
Keyword Planning Tool 4: Moz The well-known SEO tool [Moz] (https://moz.com/) at home and abroad is also a useful tool that must be known for keyword research. Compared with Ahrefs and SEMrush in terms of interface design and data presentation, its interface design and data presentation are simple, clear and easy to use. It is suitable for marketers and SEO novices who wear multiple hats in small and medium-sized enterprises.
In addition to the tool itself, Moz also launched the extension function MozBar. After opening it in Chrome’s extension toolbar, the important SEO data such as DA and PA of each web page on the SERP can be seen at a glance, which can greatly speed up the research speed of the SERP. It is highly recommended that you use it with different keyword planning tools!
Keyword Planning Tool 5: Ubersuggest
Ubersuggest is an SEO tool developed by SEO expert Neil Patel. In addition to displaying important data such as search volume, search trends, surrounding keyword suggestions, and CPC, the keyword overview also summarizes articles on search engines. In the paid function, it also provides click data analysis and the outline of the customer group searching for the keyword, providing users with more ideas and inspiration in topic setting and content production.
However, as a relatively new SEO tool, Ubersuggest still has room for improvement in terms of the richness of reference data compared to the previous well-known tools.
Keyword Planning Tool 6: Ranking AI SEO
The Ranking AI SEO tool is currently the largest Traditional Chinese SEO keyword tool on the market and has the most complete Chinese data database. In addition to the keyword recommendation list, search volume, search trends, CPC, and SERP result page preview, the keyword exploration function also provides recommended website weight values and the number of backlinks to provide users with a reference for SEO operation goals. In addition, the Ranking tool also includes website health check, competitive website research, copywriting planning tools and project performance tracking, etc. It integrates the functions required for SEO optimization to provide users with the most comprehensive and convenient one-stop experience.
Among them, Ranking’s SEO copywriting planning tool can not only recommend surrounding keywords based on the keywords the user wants to operate, but also provide suggestions for key SEO items such as webpage titles, webpage descriptions (meta descriptions), text titles, and article content. It is a powerful assistant for content-based websites. In addition, the enterprise version plan can also enjoy the “share editing permissions” function, which greatly improves the convenience of writing collaboration and is suitable for large enterprises with external editors!
Sign up for Ranking Tool now to check your website now!
In addition to tools, Ranking also provides project and consulting services. If you want your brand website to achieve high rankings through keyword optimization, you are welcome to make an appointment for consultation, and a professional SEO consultant will contact you!
Conclusion: Use keyword tools to easily increase website traffic!
SEO optimization is a highly competitive field. If you can make good use of keyword planning tools, you can definitely bring accurate traffic to your website. I hope that the introduction and comparison of popular keyword tools in this article can help you find the most suitable tool for you, use good tools to layout your keywords, and win the Google homepage ranking step by step! Want to know a more in-depth approach to keyword planning? More details about Ranking Keyword Planning Tool are included in the complete article! Not only that, the Ranking website also has a “SEO Knowledge Base” to share SEO optimization operation skills. Everyone is welcome to learn and compare together!
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