Website operation starts with striving for popular keywords
Last night I had the opportunity to listen to Yu Shanghong, the webmaster of Taiwan’s largest personal movie website “Duoduokan (opens in a new tab)”. He mentioned some practices related to website operation: in addition to search engine optimization (SEO), if you can change a few concepts, you can also increase the traffic quickly.
Among them, Yu Shanghong mentioned that website operators should bravely fight for the most important keywords - taking the “Watch Movies” website as an example, the most important keyword is naturally “movies”. He also shared with everyone how to strive for popular keywords. Taking the keyword “movie” as an example, it can be broken down into “movie reviews”, “movie recommendations” and “actors”. “Film review” can be split into “film title” plus “film review”, and movie recommendations can also be split into “year plus movie recommendation” and “genre plus movie recommendation”. Actors can also list their participating works…
In other words, if the website or blog operator wants to compete for the keyword “movie”, he can usually write more related articles and create pillar content. In addition, it is also a good idea to write down some interesting or practical knowledge as a lazy package (opens in a new tab)!
In addition, the words of Yang Dongyuan, the editor-in-chief of “Sports Vision (opens in a new tab)” last night were also impressive. He said: “It is impossible for readers not to appreciate good things, but you have to do the right thing.” I think that as a website operator, there are many things to do, but you must always put the original intention of creation, operation and readers first, and then study some growth strategies.
If you are interested in some strategies of content production, you can also refer to GaryVee’s content production model (opens in a new tab) Oh!
Oh, right! Today is December 24th, and I would like to say “Merry Christmas” to everyone!
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★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1 (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Vista
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
