Google announces Taiwan's 2018 search rankings, with the World Football Championship, the 9-in-1 election and Han Kuo-yu the most eye-catching

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Google announced today (12th) Taiwan’s 2018 Year in Search rankings, reviewing the keywords with the fastest growing search volume over the past year and attracting the attention of Taiwanese netizens. The topics that Taiwanese netizens are most concerned about this year are all around the important events held every four years at home and abroad, including the FIFA World Cup and the 9-in-1 election and referendum, which has also led to hot searches for related keywords. What is special compared to previous years is that this year it is rare for multiple keywords with the same theme to appear on the fast-rising keyword list at the same time. It can be found that different aspects of several hot topics this year have attracted enthusiastic attention from Taiwanese netizens. Among them, keywords related to the “World Football Championship” include “luck” and “Elda”, and keywords related to the nine-in-one election and referendum such as “winners”, “balloting”, “referendum” and “Kuoyu” have even grabbed four spots in the rankings.

Most popular in 2018: World Football Championship, nine-in-one elections and referendums, palace drama

From the total list of rapidly rising keywords, it is not difficult to find that the three major themes that Taiwanese netizens pay special attention to this year are the World Football Championship, elections and palace dramas. Among them, the world-famous “World Football Championship” not only won the first place, but also promoted keywords such as “sports lottery”, which allows Taiwanese people to place bets on the game, and “Elda” TV, which is officially authorized to broadcast the complete 64 games, respectively on the list, reflecting the performance of Taiwanese people who are crazy about World Football and closely follow the game. The just-concluded nine-in-one election and referendum can be said to be the national event that netizens are most concerned about this year. Not only did related keywords before and after the election such as “election meeting”, “referendum” and “voting” appear on the list one after another, “Korean Yu” who became a topical figure during the period (opens in a new tab)”, also ranked eighth among the fast-rising keywords. In addition, the costume palace dramas “Story of Yanxi Palace” and “Ruyi’s Royal Love in the Palace”, which have caused a whirlwind across Taiwan, ranked second and sixth respectively in the rankings. They are the most topical entertainment content in Taiwan this year.

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In addition to major political and sports events held every four years, netizens’ concern for their movements will also be reflected in their search behavior in years when natural disasters occur frequently. Earthquakes have been reported frequently since the beginning of this year, which has led to an explosion in searches related to “earthquakes.” The types of other topics on the list are quite diverse, including this year’s popular mobile game “Travel Frog”, the mobile Internet tariff plan “Chunghwa Telecom 499” that caused a stir in the middle of the year, the “Taichung Flower Expo” that just opened in November and the embarrassing “Puyuma Overturn” incident, etc. It is worth mentioning that Taipei mayor candidate Wu Chunyang said “honey lemon (opens in a new tab)” discussion sparked heated discussions among netizens across Taiwan in a short period of time, and it shot to ninth place in the rankings.

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The fierce election has driven up the search volume for political figures, with “Han Guoyu”, “Ke Wenzhe” and “Chen Qimai” occupying the top three on the list

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The nine-in-one election is a hot topic across Taiwan, especially the stalemate in the elections in Beijing and Taiwan, which has attracted great attention from netizens across Taiwan. Candidates for mayor of the two cities “Korean Yu (opens in a new tab)”, “Ke Wenzhe (opens in a new tab)”, “Chen Qimai (opens in a new tab)” and “Ding Shouzhong (opens in a new tab)” not only ranks at the top of the list of rapidly rising political figures, but also ranks among the top four of rapidly rising political figures. What’s special is that although this year’s FIFA World Cup is hot, it’s not like last year’s World Universiade in Taiwan, which triggered a surge in searches for many related figures. The only athlete among the fast-rising figures in 2018 is the American Major League Baseball Rookie of the Year Award winner and the Japanese player “Otani Shohei” of the Los Angeles Angels who is good at pitching and playing. Focusing on the list of politicians, there are seven county and mayor candidates. In addition, Taipei City Councilor “Gao Jiayu (opens in a new tab)”, who is a frequent visitor to political commentary programs, has also attracted attention due to many issues this year. The former general manager of Taipei Agricultural Products Company “Wu Yinning (opens in a new tab)” who sparked heated discussions is also a politician hotly searched by netizens.

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Taiwanese dramas, Korean dramas, and mainland dramas stand side by side, and various themes from ancient and modern times at home and abroad lead the topic. Continuing the trend of last year, the list of TV dramas that have rapidly risen in 2018 is still dominated by Taiwanese dramas, Korean dramas, and mainland dramas. Among them, “Story of Yanxi Palace (opens in a new tab)” and “such as “Yi Chuan (opens in a new tab)” is not only the most popular topic online and offline this year, but also ranked in the top two of the TV series list. Korean dramas that have performed well on the list in the past few years, most of the dramas on the list this time are love-themed, including the pink romance “What’s Wrong with Secretary Kim” about the chairman and secretary, the romantic exorcism drama “Flower Journey” adapted from Journey to the West, and the campus love comedy “[My ID is Gangnam Mi”] adapted from the comics. People](https://zh.wikipedia.org/wiki/%E6%88%91%E7%9A%84ID%E6%98%AF%E6%B1%9F%E5%8D%97%E7%BE%8E%E4%BA%BA (opens in a new tab))”. On the other hand, Taiwanese dramas still occupy three places on the list this year, namely “Diary of a Female Soldier (opens in a new tab)”, the series sequel “Ultimate Class 5” and “The Tenant of 1006”, which cleverly combines suspense and love elements, show that Taiwanese dramas still have unlimited potential, and a variety of themes and types can be welcomed by Taiwanese netizens.

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The sequel to the popular movie has occupied more than half of the rankings, and “Kakutou 2: The Rise of the King” has received critical acclaim and critical acclaim, becoming Taiwan’s representative

Most of this year’s movie lists are the latest sequels of the series, including the popular Korean movie “Along with the Gods: Final Judgment” in Asia, the hero movies “Avengers: Infinity War” and “Deadpool 2” produced by Marvel, the Harry Potter series “Monsters and the Crimes of Grindelwald”, and the sci-fi adventure classic “Jurassic World: Fallen Kingdom” among dinosaur fans. Among them, the top-grossing Chinese film in 2018 - the gangster movie “Jiaotou 2: Rise of the King”, with its realistic and delicate narrative style, was a hit and was also recognized as a finalist for the Golden Horse Awards, making it the only representative from Taiwan on the list this year. It is worth mentioning that, based on the box office data released by the National Film Center (https://www.tfi.org.tw/BoxOfficeBulletin/weekly (opens in a new tab)), seven of the ten films that have been on the list of fast-rising films in 2018 are also among the top 10 box office films in Taiwan so far this year.

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The 2018 Taiwan search rankings announced by Google Taiwan are based on the surge in search volume during 2018, and the collection time range is from December last year to early December this year. This year’s global Google popular search rankings will also be announced at 4 pm today (12th). Everyone is welcome to go to the Google 2018 Search Rankings Official Website (opens in a new tab) to learn about other ranking information. Since 2001, Google has released its annual hot search rankings at the end of each year, sharing the search keywords that netizens around the world and countries are most concerned about, allowing everyone to review the most popular topics, people and events of the year.

About keyword search rankings (Year in Search)

Google collects millions of search results received every day and publishes keyword search rankings (Year in Search). In addition to the search trends announced by Year in Search, Google also uses different tools to provide users with insights into global, regional, past and current search trends. The Google Year in Search tool collects the number of individual search queries over a certain period of time anonymously and collectively, and therefore does not identify any individual user.

About Google

Google’s mission is to organize the world’s information and make it accessible and useful to everyone. Through its products and platforms such as search, maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays an important role in the daily lives of billions of people and has become one of the most well-known companies in the world. Google is a subsidiary of Alphabet Inc.

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★ Photo Credit: Paweł Czerwiński (opens in a new tab)