Taipei's "Michelin Guide": Popular food keywords that gourmets and marketers should not underestimate

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[About the author]Qin Zhenjia (Fabius Chin), known as White Bear in the world. He is currently the co-founder of the website “Content Hacker”. He has more than 20 years of experience in public relations, marketing and media practice, and is good at marketing copywriting and content marketing planning. He has worked in the media, internal corporate marketing public relations and public relations, and marketing consulting companies, and has complete experience in the demand side and supply side of content issues. Interview experience covers information technology industry, medical biotechnology industry, financial industry and government policy, etc.

Looking at the recent hot food keywords, “Michelin” must be one of the focuses of public attention. Although the Michelin Guide is well-known in the international community, because it only evaluates well-known foreign restaurants, for local gourmets, it is always a pity to miss such high-quality Taiwanese restaurants recognized by international authorities.

But on March 6, after the Michelin Guide published “[Complete List of Bib Gourmand Recommended Foods in the First Michelin Guide Taipei] (https://guide.michelin.com/tw/taipei/news-and-views/taipei-michelin-guide-bib-2018/news)”, the Taiwanese media reported overwhelmingly, and the word “Michelin” almost appeared on TV and online news.

The first “Michelin Guide” to be announced on March 14th has the media desperately chasing possible winners, speculating whether Taiwan may have the highest honor of a three-star restaurant? It is conceivable that these are the precursors of another wave of keyword speculation in the media and Internet circles in the next few days.

From Google Trends (as shown below) Yes After seeing the direction of the 30-day trend line, after the Bib Gourmand recommendation list was published on March 6, there was a wave of search peaks on March 7. After the “Michelin Guide” for Taipei was released on March 14, there is bound to be another wave of keyword craze. Good keyword, don’t you want to follow it?

From Google Search [Taiwan and Michelin] in News (https://www.google.com.tw/sea​​rch?biw=1536&bih=758&tbm=nws&ei=6o-o WpCnL4f-8gXEjJroCw&q=%E8%87%BA%E7%81%A3+%E7%B1%B3%E5%85%B6%E6%9E%97&oq=%E8%87%BA%E7 %81%A3+%E7%B1%B3%E5%85%B6%E6%9E%97&gs_l=psy-ab.3…13253.13253.0.13476.1.1.0.0.0.0. 52.52.1.1.0…0…1c.1.64.psy-ab..0.0.0…0.RQvlV2wBPmM), you can immediately see the reports related to the “Michelin Guide” that are full of them these days.

[ ](https://www.google.com.tw/sea​​arch?biw=1536&bih=758&tbm=nws&ei=6o-oWpCn L4f-8gXEjJroCw&q=%E8%87%BA%E7%81%A3+%E7%B1%B3%E5%85%B6%E6%9E%97&oq=%E8%87 %BA%E7%81%A3+%E7%B1%B3%E5%85%B6%E6%9E%97&gs_l=psy-ab.3…13253.13253.0.13 476.1.1.0.0.0.0.52.52.1.1.0…0…1c.1.64.psy-ab..0.0.0…0.RQvlV2wBPmM)

Dear friends who run Content Marketing, don’t be sad if you haven’t received the invitation to the Michelin Guide dinner party, but don’t miss out on the “Michelin” keyword these days!

Well, do you still remember the Travel Frog craze last time? Don’t be too slow this time, do it early and enjoy early diversion.

Taipei “Michelin Guide” related reports:

• Apple Daily: [Michelin announced today that at least 90 recommended restaurants were leaked from its official website] (https://tw.lifestyle.appledaily.com/lifestyle/realtime/20180314/1314216/)
• United News Network: Media starts a war! Michelin in Taipei strictly controls these 9 restaurants and they are confirmed to be on the list
• Lianhe News Network: Tire food is here! 6 Michelin Guide trivia you don’t know
• FTV: Michelin announces “Bib Gourmand Recommendation”! 36 stores in Taiwan were selected

★ Image source: Michelin Guide Chinese version website, Google News, Google Trends

★ How to learn how to make presentations and use them for content marketing at the same time? Please sign up now for the Content Hacking Lecture Series (CHL6): How to use presentations for content marketing [Registration now]

★ How to produce high-quality and attractive content? Please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)“

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Further reading

• Learn content marketing from the Michelin Guide: build credibility with professional evaluation and ritual
• Travel frog is ramming: raising frogs teaches me how to track popular keywords? [Updated on the afternoon of February 6th]

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